Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services




  • Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean

    $2,500.00  Purchase Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean

    By: 

    • James McCormick
    • Gerry Murray
    • Laurie Buczek
    This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates sup...

    Nov 2024 | Doc #EUR152693824 | Market Note

  • IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

    $7,500.00  Purchase IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions

    By: 

    • Laurie Buczek
    • Gerry Murray
    • Wayne Kurtzman
    • Sudhir Rajagopal
    • Roger Beharry Lall
    • Alan Webber
    • Tapan Patel
    • MaryAnn Holder-Browne
    • Abhishek Kumar
    This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...

    Nov 2024 | Doc #US48537222 | IDC FutureScape

  • 2024 Tech Buyer Behavior Survey Results

    $7,500.00  Purchase 2024 Tech Buyer Behavior Survey Results

    By:  Laurie Buczek

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...

    Sep 2024 | Doc #US51757224 | IDC Survey

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  • 2024 B2C Buying Behavior Study

    By:

    Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 State of the Technology CMO

    By:

    • MaryAnn Holder-Browne
    • Laurie Buczek

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 Tech Marketing Investment Planner

    By:

    • Laurie Buczek
    • MaryAnn Holder-Browne

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 Special Study Tech Supplier


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Team member of

CMO Advisory Service