Analyst Location

United States



Coverage

Marketing and sales operations



Regions

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services




  • By: 

    • James McCormick Loading
    • Gerry Murray Loading
    • Laurie Buczek Loading
    This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates sup...
  • By: 

    • Laurie Buczek Loading
    • Gerry Murray Loading
    • Wayne Kurtzman Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Alan Webber Loading
    • Tapan Patel Loading
    • MaryAnn Holder-Browne Loading
    • Abhishek Kumar Loading
    This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
  • By:  Laurie Buczek Loading

    This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey examines how digital and AI are impacting the buying journey. The survey seeks to further define the role of...
More results   for Analyst Research
  • 2024 B2C Buying Behavior Study

    By:

    Laurie Buczek Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 State of the Technology CMO

    By:

    • Laurie Buczek Loading
    • MaryAnn Holder-Browne Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 Tech Marketing Investment Planner

    By:

    • MaryAnn Holder-Browne Loading
    • Laurie Buczek Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 Special Study Tech Supplier


More results   for Planned Research

Team member of

CMO Advisory Service