Analyst Location
United States
Coverage
- Digital transformation
- Cognitive/artificial intelligence
- Omni-experience transformation
- Marketing and sales operations
Regions
Social Media
Tapan Patel
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Zendesk's recent artificial intelligence (AI) product announcements at the Zendesk AI Summit bring increased automation to customer service functions. By introducing AI agents for omni-channel support, an intuitive AI agent builder, and enh...
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Zeta's acquisition of LiveIntent strengthens Zeta's ownership and activation of first-party data by integrating LiveIntent's publisher network and identity graph into the Zeta Marketing Platform. In an environment where first-party data is ...
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Twilio Segment's latest integrations and features significantly enhance marketers' capabilities in the evolving digital landscape. The expanded DSP support — including Google Display and Video 360 and Amazon Ads DSP — allows for more target...
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This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
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This IDC Market Perspective provides clients of IDC's CX Path program with access to the CX Path 2024 Visualization and Analysis Portal. This portal is a perfect "playground" for you to explore all the applications and topics in CX Path and...
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This IDC Market Perspective highlights the announcements at Salesforce's Dreamforce, held September 17-19, 2024, in San Francisco, California. The event was well attended with 45,000+ onsite. "Salesforce is striving to maintain its leadersh...
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IDC Market Glance: Customer Analytics
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IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B Users 2024-2025 Vendor Assessment
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IDC MarketScape: Worldwide Customer Data Platforms Focused on B2C Users 2024-2025 Vendor Assessment
More results for Planned Research