Sudhir Rajagopal
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This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
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This IDC study presents 10 of the most urgent business and technology agenda areas for customer experience executives for 2025 and beyond."In the evolving landscape of customer experience, the true potential of generative AI will hinge on h...
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This IDC Market Perspective provides clients of IDC's CX Path program with access to the CX Path 2024 Visualization and Analysis Portal. This portal is a perfect "playground" for you to explore all the applications and topics in CX Path and...
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CX KPIs and the whole journey experience impact to business outcomes
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Customer Experience Management for the AI Era: Definition Update
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Organizational customer centricity and impact to customer empathy
More results for Planned Research