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MaryAnn Holder-Browne

Research Manager, CMO Advisory Practice




  • By:  MaryAnn Holder-Browne Loading

    This IDC Survey Spotlight explores the types of AI initiatives that are key priorities for CMOs. It highlights the results from IDC's 2023 Worldwide Generative AI Survey, which surveyed 607 business decision-makers responsible for driving A...
  • By: 

    • Laurie Buczek Loading
    • Gerry Murray Loading
    • Wayne Kurtzman Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Alan Webber Loading
    • Tapan Patel Loading
    • MaryAnn Holder-Browne Loading
    • Abhishek Kumar Loading
    This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
  • By: 

    • Lavanya Jindal
    • MaryAnn Holder-Browne Loading
    This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportu...
More results   for Analyst Research
  • 2025 State of the Technology CMO

    By:

    • MaryAnn Holder-Browne Loading
    • Laurie Buczek Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 IDC Survey Tech Supplier

  • 2025 Tech Marketing Investment Planner

    By:

    • Laurie Buczek Loading
    • MaryAnn Holder-Browne Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q4 Special Study Tech Supplier

  • IDC´s Worldwide: Marketing Taxonomy 2025

    By:

    MaryAnn Holder-Browne Loading

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2025 Q1 Taxonomy Tech Supplier


More results   for Planned Research