Analyst Location
United States
Coverage
Regions
MaryAnn Holder-Browne
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This IDC Survey Spotlight explores the types of AI initiatives that are key priorities for CMOs. It highlights the results from IDC's 2023 Worldwide Generative AI Survey, which surveyed 607 business decision-makers responsible for driving A...
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This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...
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This IDC Perspective delves into what is an experience-orchestrated business (X-OB), what is the value proposition for marketers, and how they can leverage X-O applications as a competitive differentiator."Marketers should seize the opportu...
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2025 State of the Technology CMO
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2025 Tech Marketing Investment Planner
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IDC´s Worldwide: Marketing Taxonomy 2025
More results for Planned Research