Gerry Murray
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At Braze's Forge 2024 conference in Las Vegas, the company highlighted its continued growth and innovation. Key announcements included enhancements to the Braze Data Platform as well as notable advancements in Braze AI and Canvas aimed at r...
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On September 12, 2024, Adobe announced its 3Q24 results for its financial quarter ending August 30, 2024. Earnings for the quarter were good, with total revenue of $5.41 billion, which is an 11% year-over-year (y/y) increase as reported and...
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The Salesforce Connections 2024 event showcased the company's efforts to revolutionize customer journeys through its innovative artificial intelligence (AI)–driven platform, Einstein 1. Developments including Copilot for Marketers and Merch...
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This IDC study assesses the state of social marketing solutions for large enterprises (1,000+ employees). The industry has consolidated, and leading social marketing solutions have rapidly evolved into platforms that have multiple social fu...
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This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates sup...
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This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is a world w...