target audience: TECH SUPPLIER  Publication date: Nov 2024 - Document type: Market Note - Doc  Document number: # EUR152693824

Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean

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  • James McCormick Loading
  • Gerry Murray Loading
  • Laurie Buczek Loading

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Abstract


This IDC Market Note reviews Adobe’s latest advances and strategic direction in generative AI (GenAI), highlighted at Adobe MAX 2024. Key event announcements related to enhanced AI capabilities, AI commercial safety, and product updates supporting creative collaboration. Throughout the event, Adobe underscored its support for the growing investment in the creative economy and its commitment to supporting creative IP.

“Adobe’s strategic GenAI developments, its commitment to responsible AI, and support for community intellectual property strengthens Adobe’s market position and points to future AI investment opportunities, as well as for accessibility and ecosystem integration,” said James McCormick, senior research director, Digital Experience Strategies, IDC.



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