target audience: TECH SUPPLIER  Publication date: Nov 2024 - Document type: Market Note - Doc  Document number: # EUR152693824

Adobe MAX 2024: “Commercially Safe” GenAI Announcements and What They Mean

By: 

  • James McCormick
  • Gerry Murray
  • Laurie Buczek
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Adobe’s Investment in Creative GenAI Is Impressive, But It Is Only a Start

  • In This Market Note

    • Adobe Transforms Its Entire Stack with a Safe and Collaborative AI Approach

    • AI Will Impact the Creative Ecosystem

    • Key Product Announcements Emphasize AI and Collaboration Capabilities

  • IDC’s Point of View

    • Adobe Is Clear on AI’s Value, Risks, and Impacts on Creative

    • Adobe’s AI Investment Is Impressive, But Untapped Opportunities Remain

    • Adobe’s AI Investment Is Disrupting the Partner Ecosystem

    • GenStudio for Performance Marketing Is Strategic for Adobe and Customers

    • Content Supply Chain and Accessibility Are Major Opportunities for Adobe

  • Learn More

    • Related Research

    • Synopsis