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“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most imp...
This IDC study provides IDC's top 10 predictions for CIOs to have on their agenda in 2024."These predictions provide a strategic context that will enable CIOs to lead their organizations through a period of accelerated change and disruption...
This IDC Market Presentation showcases the findings from the CIO Quick Poll that ran in September 2023 and highlights key insights from the IDC analyst team in association with the survey findings. This poll includes 97 CIO respondents from...
This IDC Survey is based on the full international set of respondents of IDC's Worldwide C-Suite Tech Survey, conducted in August and September 2023. Respondents included 895 organizations with 300 respondents from North America, 295 respon...
本IDC PlanScape为业务和技术领导者介绍生成式人工智能（GenAI）技术的发展背景，以及制定AI战略以将业务转向未来AI无处不在时代所必须具备的一系列特征。本报告回答了什么是GenAI以及GenAI为什么是未来关键技术等问题，指出了对投资和使用GenAI具有基础性作用的关键活动，带读者了解如何安排GenAI场景的优先顺序才能获得成功，并指出了实现GenAI当前和未来三年价值涉及的利益相关者。IDC思想领导力研究副总裁Phil Carter表示：“随着AI进入企业的各...
This IDC Market Analysis Perspective (MAP) summarizes key demand and supply trends driving the core and edge computing platforms market, with servers being the largest segment of analysis. The MAP includes market forecast and vendor data, b...
The first VMware Explore of 2023 was held in Las Vegas, NV, August 21–23, 2023, with key messaging on multicloud and generative artificial intelligence (GenAI) and an underlying buzz regarding the Broadcom acquisition. The event hosted over...
New IBM watsonx Code Assistant for Z with Generative AI Promises to Modernize Mainframe Applications
This IDC Market Note discusses the recent release of IBM watsonx Code Assistant for Z, a GenAI-based solution that translates the programming language COBOL into Java, and what it means for the mainframe ecosystem market.
This IDC Survey Spotlight provides a perspective on end-customer investment in generative AI and end customer's chosen strategic partners for generative AI in the next year. The data comes from a July 2023 survey of 856 companies worldwide ...
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