CMO Advisory Service Team
New Research
This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
本IDC研究报告介绍了IDC对2024年CIO议程的十大预测。IDC CIO/CXO信息科技智库服务咨询与研究集团副总裁Daniel Saroff表示，"这十大预测构成了一份战略性框架，帮助CIO在未来五年内领导其组织度过一个加速变革和颠覆的时期。同时也阐述了IDC对IT部门将要经历的10个重大转变的展望，助力IT高管制定战略规划。"
This IDC Web Conference provides guidance for strategic marketing investments for 2024. Tech marketing leaders are dynamically shifting marketing strategies due to the permanent changes in B2B buyer behaviors and generative AI bursting onto...
This Market Presentation aims to provide technology vendors with an overview of the key business trends shaping Asia’s financial services industry in 2024. The report offers a foundation of industry knowledge to: Develop compelling narrativ...
This IDC Perspective offers CMOs, their management teams, and their C-suite colleagues a window into the results of IDC’s 2023 Tech Marketing Benchmark Survey. A 55-page extended document with details on this survey (now in its 21st year) t...
This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions: Who are the key personas I need to address with my offerings (products and ser...
This IDC Market Presentation is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions: Who are the key personas they need to address with their offerings (products a...
“Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
This IDC study provides IDC's 2024 top 10 predictions for artificial intelligence and automation."ChatGPT's explosive global popularity has given us AI's first true inflection point in public adoption," says Ritu Jyoti, group vice president...
This IDC study presents IDC's 2024 top 10 predictions for B2B sales leadership."Several key trends are reshaping the landscape of B2B sales," says Michelle Morgan, research manager, Sales Force Productivity and Performance at IDC. "Everythi...
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