CMO Advisory Service Team

Laurie Buczek

Group Vice President, Executive Insights and Leadership Services

Abhishek Kumar

Associate Research Director

New Research


  • IDC FutureScape: Worldwide Chief Marketing Officer 2023 Predictions

    $4,500.00  Purchase IDC FutureScape: Worldwide Chief Marketing Officer 2023 Predictions

    By: 

    • Laurie Buczek
    • Alan Webber
    • Wayne Kurtzman
    • Marci Maddox
    • Karsten Weide
    • Sudhir Rajagopal
    • David Wallace
    • Roger Beharry Lall
    • Frank Gillett
    • Douglas Hayward
    • Gerry Murray
    This IDC study provides IDC's 2023 top 10 predictions for chief marketing officers (CMOs)."Early indicators show we have entered the next era of digital. B2C and B2B brand experiences and engagement have shifted to a third dimension that ex...

    Oct 2022 | Doc #US49755622 | IDC FutureScape

  • The Data Paradox Reshaping the CIO and CMO Relationship

    $4,500.00  Purchase The Data Paradox Reshaping the CIO and CMO Relationship

    By: 

    • Alizabeth Calder
    • Laurie Buczek
    This IDC Perspective provides a framework for CMO and CIO alignment that supports marketing's need to experiment and color outside the lines while balancing IT's overarching responsibility for architecture that enables secure and trusted in...

    Jun 2022 | Doc #US49248822 | IDC Perspective

  • IDC FutureScape: Worldwide B2B Sales Leaders 2021 Predictions

    $4,500.00  Purchase IDC FutureScape: Worldwide B2B Sales Leaders 2021 Predictions

    By: 

    • Gerry Murray
    • Laurie Buczek
    • Wayne Kurtzman
    • Amy Loomis, Ph.D.
    • Alan Webber
    This IDC FutureScape presents 10 transformational trends for B2B sales leaders and their teams to consider as opportunities for differentiation and competitive advantage. Key themes include AI, analytical skills, value and virtual selling, ...

    Oct 2020 | Doc #US46913120 | IDC FutureScape


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