CMO Advisory Service Team
New Research
This Market Presentation Report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023 in Asia/Pacific. The report offers a foundation of industry knowledgeto: Develop ...
This IDC Market Presentation is designed to provide technology sellers' sales and marketers as well as product and channel managers with foundational insightinto the global financial services industry (FSI) landscape in 2023. By understandi...
This IDC Survey addresses tech marketing organizational changes and new models for success in the digital experience era. This document examines the impetus behind the changes, objectives, new functionals, and models for the marketing organ...
This IDC Market Presentation is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the financial services industry (FSI) in Asia/Pacific in 2023. By understanding how th...
This IDC Financial Services Market Trends 2023 Worldwide report aims to provide technology vendors with an overview of the key business trends shaping the financial services industry in 2023. The report offers a foundation of industry knowl...
This IDC Web Conference presents a discussion by IDC's vice president of the CMO Advisory Practice, Laurie Buczek, along with research manager, Fred Isbell, share findings and key insights from the latest research on the future marketing or...
This Industry Marketing Handbook was designed to support technology vendor marketers in building their marketing narrative for the financial services industry. Although this presentation focuses predominantly on the banking sector, the majo...
This IDC Survey Spotlight explores the marketing metrics that are key priorities for CMOs. It highlights the results from IDC's 2022 C-Suite Survey that surveyed 858 C-suite executives responsible for driving the digital transformation of t...
This IDC study presents IDC's top 10 agenda items for B2B sales organizations for 2022. "B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends...
This IDC study provides IDC's 2023 top 10 predictions for artificial intelligence and automation."AI and automation investments are at the forefront of enterprise digital transformation and are seen as a digital deflator that can counter th...
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