AI, Automation, Data and Analytics

IDC’s AI, Automation, Data and Analytics Research helps organizations:

• Understand the dynamics of fast-moving Generative AI technologies and all the markets they impact.
• Understand how AI technologies and other critical innovations are influencing data platforms, analytics tools, and automation platforms.
• Understand how European organizations are adopting all these technologies and using them to deliver real business value.
• Get a handle on the key factors that shape European markets in these areas – including regulations, skills and implementation ecosystem availability, sovereignty concerns, and cultural factors.

• We run four European research programs that support specialist software platform and tools vendors, application software vendors, infrastructure providers, professional services providers and enterprises through written research and one-to-one inquiry sessions. Our team works collaboratively across these research programs, to ensure we can address key intersectional issues and trends effectively and quickly.
• European data from IDC’s Worldwide AI and Generative AI Spending Guide and Software Tracker products give clients deep quantitative insights into past, present and future demand across multiple technology markets, countries and regions, and use cases.
• We deliver dozens of custom projects annually that guide vendor internal strategy development through deep competitor and customer analysis, including detailed total addressable market studies; guide buyers with insightful and provocative thought leadership programs; and enable and educate vendors’ sales and go-to-market teams.
• IDC’s experienced analysts regularly present leading market insights at industry events across the region and more widely – including across a packed calendar of Foundry and IDC events.