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Why IDC is the Right Fit for Growing Tech Companies

Unique Solutions Built Exclusively for Growing Tech Vendors

For the past 50 years, IDC has been a trusted partner to tech start-ups and growing tech companies and helped them to develop strategic plans to break into new and existing markets. Our experts work with you to develop the right business plan to generate awareness and buzz for your company, all while positioning you on the cutting edge of your industry.

Awareness Partner

We work with tech marketers to build and deliver messages tailored to their audiences that drive measurable results.

Industry View

Our industry research advises on issues facing today's digital business leaders; to help ensure you have in-depth knowledge of your markets and of your customers’ markets.

Influential Analysts

We provide trusted expertise that helps IT professionals, business execs, and the investment community make informed decisions every day.

Global Presence

Regional Specialists with experts in over 110 countries - wherever you need to grow, we'll be there.

Data at IDC's Core

With over 4 billion data points we are the single source for understanding market opportunities, strategy & planning, use cases and go-to-market campaigns.

Personalized Experience

We ensure that we match our solutions to where you are innovating and growing to help you build success.

Create Measurable ROI
Define the Market
Accelerate Growth
Prioritize Your Strategy

Read how this industrial software seed stage company increased market awareness, pipeline, and lead flow.

Read how Syndio partnered with IDC to gain insight into the market landscape for their next growth phase

Read how Field Effect created brand awareness and built a reputation by collaborating with an IDC analyst.

Find out how this company partnered with IDC to identify verticals to pursue to accelerate growth.

What Growing Tech Vendors are Saying

“With IDC analysts' guidance and data-driven reports we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritise development and sales resources efficiently.“

“I have worked with IDC for years, and when I first joined our start-up, I knew we needed to engage IDC. Their top-notch research and analyst interaction provides excellent insight and knowledge to help us tailor the message to our market.“

“'As having spent considerable time with several other industry analyst firms, it is clear to us that IDC has shown clear leadership in describing and sizing markets.' Financial firm“

“'IDC had the fastest response time to our research request of all other competitors. Not to mention, the information was EXACTLY what I needed to finish a presentation.' Emerging Analytics and Data Management Company“

“'IDC provided the right strategic insights we were looking for and suggested some possible alternatives that could help us get a more successful outcome.' An Emerging AI Company“

“'IDC has been very swift to respond to our need to re-evaluate our TAM and understand opportunities in the marketplace for our company. The team was very easy to engage with and was helpful in explaining what data was potentially available.' Emerging Analytics and Data Management Company“

Related Resources

Explore more resources.

Find out more about how IDC can support your business growth

IDG Environmental Policy

International Data Group is committed to protecting the environment, the health and safety of our employees, and the community in which we conduct our business. It is our policy to seek continual improvement throughout our business operations to lessen our impact on the local and global environment. We are committed to environmental excellence, pollution prevention and to purchasing products that reduce the use of natural resources.

We fulfill this mission by a commitment to:

  • Encouraging all partners to share in our mission
  • Understanding environmental issues and sharing information with our partners
  • Recognizing that fiscal responsibility is essential to our environmental future
  • Instilling environmental responsibility as a corporate value
  • Developing innovative and flexible solutions to bring about change
  • Using our platforms and position in the IT industry to promote sustainability
  • Minimize air travel to help reduce our impact on the environment
  • Minimize use of materials and energy consumption in our offices
  • Create a working environment that efficiently uses our office space
  • Develop and maintain a hybrid working model that benefits both our employees and business partners
  • Encourage employees to measure, minimize and collaborate on reducing energy consumption at home and in the office
  • Engaging employees and promoting active participation in environmental and sustainability initiatives

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