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  • Current: GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%

 target audience: TECH BUYER  Publication date: Mar 2024 - Document type: IDC Perspective - Doc  Document number: # US51883524

GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years; Then Sam Altman Says It Could Be Closer to 95%

By: 

  • Gerry Murray
  • Roger Beharry Lall
  • Laurie Buczek
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Content

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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: GenAI Will Increase Marketing Productivity by More than 40% in the Next Five Years

  • Situation Overview

    • Five Categories of Work to Delegate to GenAI

    • Management and Planning

    • Branding and Creative Services

    • Campaign and Engagement

    • Analytics and Reporting

    • Other

    • Table: Portion of Workload by Marketing Role and Type of Work (%)

    • Table: Delegation of Marketing Workload to GenAI by Type of Work, 2024–2029 (%)

    • Table: Staffing and Fully Loaded Costs by Marketing Role

    • Table: Estimated Productivity Increase 2024 and 2029

    • Potential Impact of Artificial General Intelligence

    • Figure: Potential Long-Term Productivity Impact of GenAI and AGI

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis