Analyst Location

Canada



Coverage

Consumer



Regions

North America

Rob Burbach

Research Director




  • GenAI Use Case Survey Special Report, 2024: Executive Summary

    $50,000.00  Purchase GenAI Use Case Survey Special Report, 2024: Executive Summary

    By: 

    • Tony Olvet
    • Rob Burbach
    • Holly Muscolino
    The IDC Special Study examines the results of IDC's July 2024 Worldwide GenAI Use Case Survey. The objective of the survey was to examine in detail the use case business priorities, adoption plans, and associated buying behavior at the func...

    Sep 2024 | Doc #US52570424 | Special Study

  • Canadian Consumers: Factors Affecting Technology Brand Choice, 2023

    $7,500.00  Purchase Canadian Consumers: Factors Affecting Technology Brand Choice, 2023

    By: 

    • Manish Nargas
    • Mariana Fang
    • Rob Burbach
    This IDC Market Presentation presents findings from IDC Canada's recent consumer survey that uncovers "What factors drive the choice of technology brands consumers use" through the use of a MaxDiff conjoint approach.For the purpose of this ...

    Jan 2024 | Doc #CA51576523 | Market Presentation

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