Canadian Mobility and Consumer Research Team
New Research
This IDC study provides key considerations for technology suppliers in this evolving and complex market as well as select drivers and inhibitors of growth throughout the forecast period. This forecast is created from IDC's Worldwide Interne...
The IDC Special Study examines the results of IDC's July 2024 Worldwide GenAI Use Case Survey. The objective of the survey was to examine in detail the use case business priorities, adoption plans, and associated buying behavior at the func...
This IDC study provides details of IDC's Worldwide Internet of Things Spending Guide (IoT SG) taxonomy. This document is to be used as a companion piece for IDC's Worldwide Internet of Things Spending Guide. Technology suppliers may utilize...
This IDC Taxonomy provides details on forecast inclusions and the taxonomy for IDC's Worldwide Edge Spending Guide (SG), Version 2 — August 2024, and it is meant to be used as a companion to the guide. Technology vendors and suppliers can r...
This IDC study provides a comprehensive overview of and definitions for hardcopy peripherals. The definitions provided in this document represent the scope of IDC's HCP hardware research. This taxonomy outlines market segmentations and meas...
This IDC study provides a comprehensive overview of and definitions for personal computing devices (PCDs). The definitions provided in this document represent the scope of IDC's PCD hardware research.This taxonomy outlines market segmentati...
This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys and an IDC quarterly hardware tracker focusing on augmented reality (AR) and virtual reality (VR). The showcased data highlights consumer interest, ado...
This IDC study provides details on the forecast inclusions and taxonomy for IDC's Worldwide Edge Spending Guide (Edge SG), version 1, from February 2024, and it is meant to be used as a companion to the guide. Technology vendors and suppli...
This IDC Market Presentation provides a Canadian perspective of the current market and future trends for the consumer smart home (or connected home technologies) in 2023. It includes recent consumer survey data coupled with industry analysi...
This IDC Market Presentation presents findings from IDC Canada's recent consumer survey that uncovers "What factors drive the choice of technology brands consumers use" through the use of a MaxDiff conjoint approach.For the purpose of this ...
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