target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Taxonomy - Doc Document number: # US52688424
IDC’s Worldwide Augmented Reality and Virtual Reality Spending Guide Taxonomy, 2024: Release V2, 2024
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Abstract
This IDC study provides the product details and methodology of IDC’s Worldwide Augmented Reality and Virtual Reality (AR/VR) Spending Guide. It should be used as a companion piece for the spending forecast. Technology suppliers can use the forecast structure to help them build an industry-focused outlook to pursue AR/VR market opportunities. The research methodology used to develop the AR/VR Spending Guide is also referenced.
“IDC’s Worldwide AR/VR Spending Guide provides a comprehensive spending forecast by industry and use case solution that technology suppliers can rely on to help craft their AR/VR market strategy. The latest release now supports IDC’s newly expanded standard 28-industry segmentation. As a result, the named use case count increased by 78%, rising from 71 to 127 in total,” said Marcus Torchia, research vice president, IDC’s Data and Analytics Group. “With a 2028 TAM exceeding $34 billion across end-user hardware, essential software, and professional services, the latest headset technology innovations create a broad basis for scaled adoption.”