SMB Team

Hitoshi Ichimura

Senior Research Manager, Verticals & Cross Technologies, Research, IDC Japan

Supriya Deka

Research Manager

Daniel-Zoe Jimenez

Vice President, Digital Innovation, CX & Software, DNB/Start-ups, SMBs, Consumer and Channels Research

Shari Lava

Senior Director, AI and Automation

New Research


  • By: 

    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Marc DeCastro Loading
    • Heather Hershey Loading
    • Daniel-Zoe Jimenez Loading
    • Lavanya Jindal
    • Marci Maddox Loading
    • Aly Pinder Loading
    • Lou Reinemann Loading
    • David Wallace
    • Mary Wardley
    This IDC study explores 10 of the most urgent business and technology issues that customer experience (CX) executives across the C-suite must address to differentiate and prepare themselves to thrive in the age of intelligence-first custome...
  • By: 

    • Katie Evans Loading
    • Jason Blackwell Loading
    • Supriya Deka Loading
    • Daniel-Zoe Jimenez Loading
    • Cynthia Li
    • Stuart Wilson Loading
    This IDC study provides the top 10 predictions for worldwide small and medium-sized businesses for 2024."2023 was a year of intense change for SMBs and their digital transformation journeys — from the thrilling rise of GenAI to choppy econo...
  • By: 

    • Mickey North Rizza Loading
    • Kevin Permenter Loading
    • Jordan Steele Loading
    • Zachary Chertok Loading
    • Alicia Mokwa Loading
    • Patrick Reymann Loading
    • Daniel-Zoe Jimenez Loading
    • Bo Lykkegaard Loading
    • Heather Hershey Loading
    • Ivan Oz Loading
    • Tom Seal Loading
    • Estelle Quek Loading
    • Edyta Kosowska Loading
    • Jebin George Loading
    • Ashok Patel Loading
    • Sam Halwani
    This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
  • By: 

    • Laurie Buczek Loading
    • Alan Webber Loading
    • Marci Maddox Loading
    • Wayne Kurtzman Loading
    • Daniel-Zoe Jimenez Loading
    • Sudhir Rajagopal Loading
    • Roger Beharry Lall Loading
    • Steve White Loading
    • David Wallace
    “Over the last decade and a half, the nature of marketing has evolved from the emergence of digital marketing to the rise of content marketing and now the digital experience era. Each major inflection point has necessitated the need for mar...
  • By: 

    • Jeffrey Hojlo Loading
    • Massimiliano Claps Loading
    • Shari Lava Loading
    • Anielle Guedes
    • Stephanie Krishnan Loading
    • Lynne Dunbrack Loading
    • Jerry Silva Loading
    • Leslie Hand Loading
    This IDC study provides IDC's top 10 predictions for future of industry ecosystems."The move to more open, extended, pan-industry ecosystems is the next phase of digital transformation. Organizations continue to recognize that innovation is...
  • By: 

    • Tony Olvet Loading
    • Craig Powers
    • Teodora Siman Loading
    • Giulia Carosella Loading
    • Linus Lai Loading
    • Megha Kumar Loading
    • Simone De Bruin
    • Erin Hichman Loading
    • Philip Carter Loading
    • Pietro Delai Loading
    • Craig Simpson
    • Lawrence Cheok Loading
    • Martina Longo Loading
    • Ranjit Rajan Loading
    • Sharath Srinivasamurthy Loading
    • Steffi Han
    • Takuya Uemura Loading
    • Lianfeng Wu Loading
    • Supriya Deka Loading
    • Lapo Fioretti Loading
    This IDC study provides 2024 top 10 predictions for digital business strategies. These predictions provide guidance for organizations to mature as digital businesses in the next five years. They also lay out IDC’s vision for the 10 most imp...
  • By: 

    • Shari Lava Loading
    • Andrew Gens Loading
    This IDC Survey Spotlight compares data from IDC's March and July 2023 Future Enterprise Resiliency and Spending Surveys, Waves 2 and 6, respectively, demonstrating organizational shifts over time in the priorities of generative AI use case...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Presentation demonstrates how enterprises in the Asia/Pacific are driving automation initiatives through application programing interfaces (APIs). Automation and AI can only be maximized using data, ideally using the organiz...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Market Perspective offers insights into the agile practice and how it is playing an important role in driving innovation and business value in the region. It also provides a brief overview of key practices, along with key metrics, ...
  • By: 

    • Dhiraj Pramod Badgujar Loading
    • Daniel-Zoe Jimenez Loading
    This IDC Presentation demonstrates how enterprises are leveraging low code for building the future of applications to drive business agility. Enterprises across industries are under pressure to increase revenue growth, operational efficienc...

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