Customer Relationship Management (CRM) Team
New Research
This Industry Marketing Handbook was designed to support technology vendor marketers in building their marketing narrative for the financial services industry. Although this presentation focuses predominantly on the banking sector, the majo...
This IDC study examines the impact of generative artificial intelligence (AI) on business areas in the Asia/Pacific region.The survey results were tabulated from IDC's 2023 Future Enterprise Resiliency and Spending Survey, Wave 2. In this s...
This IDC Survey explores the buying behavior of Asia/Pacific digital-native businesses (DNB) and dives into the differences in buying patterns of DNBs between emerging and mature markets as they face challenges in a macroeconomic environmen...
This IDC MarketScape examines customer data platform (CDP) vendors with established Asia/Pacific (including Japan) (APJ) presence and aims to inform technology buyers on their purchase decisions.Asia/Pacific organizations are transforming i...
This IDC study presents IDC's top 10 predictions for the future of digital innovation for 2023 and beyond."If the pandemic didn't force an organization to pivot toward digital innovation, the multitude of current headwinds ranging from infl...
This IDC study provides the top 10 predictions for worldwide small and medium-sized business and digital-native business for 2023."SMBs need to boost resiliency and implement technologies that will power their businesses for growth. The com...
This IDC study explores 10 of the most urgent business and technology issues that customer experience executives across the C-suite must address to differentiate and prepare themselves to thrive in the next era of customer experience.Accord...
This IDC study presents the top 10 predictions for sustainability/ESG for 2023."As organizations are beginning to take their corporate sustainability initiatives to the next level, we see an increasing convergence of digital and sustainable...
This IDC study presents the top 10 predictions and key drivers for intelligent ERP/enterprise applications over the next five years. It highlights the midterm and long-term challenges that enterprise business, technology, and IT teams face ...
This IDC study provides IDC's top 10 predictions for digital transformation for 2022."Direct digital transformation (DX) investment growth rates are accelerating, up to 16.5% CAGR for 2022-2024. This is an increase of one full percentage po...
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