target audience: TECH BUYER Publication date: Dec 2023 - Document type: Tech Buyer Presentation - Doc Document number: # US51483923
Understanding the Generative AI Use Case Landscape: The Business Function Perspective
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Abstract
This IDC Tech Buyer Presentation describes examples of key business function use cases for 13 different business functions. IDC defines a use case as a business-funded initiative enabled by technology that delivers a measurable outcome. There are three broad types of generative AI (GenAI) use cases: productivity use cases that are aligned to work tasks; business function use cases for a specific department or function (marketing, sales, procurement, etc.); and industry-specific use cases. In each case, there are a mix of internal and externally facing use cases, each with its own level of potential risk and business impact that needs to be incorporated into a use case prioritization framework for any organization kickstarting their GenAI journey.