Generate Leads and Accelerate New Business
Marketing
Market Intelligence
Sales Enablement
Analyst Relations
Channels & Partners
Compelling content, messaging and campaigns that engage your target audience.
Top priorities:
- Generate and nurture leads
- Establish brand as thought leader
- Develop strong value proposition that highlights differentiation
- Understand buyers' changing behavior and new journey
- Understand customer spending, improve targeting
- Identifying and creating strong partnership opportunities
Need a personal approach? Contact us.
Actionable, custom market intelligence that reduces time and resources deployed by your teams.
Top priorities:
- Current market data and intelligence
- Forward-thinking research and competitive insights
- Identify compelling market adjacencies
- Understand and identify market trends
- Measure performance against the market
- Identify market opportunities: TAM and growth forecasts
Need a personal approach? Contact us.
Custom sales enablement programs to empower sales, value management and customer success teams.
Top priorities:
- Measure and incentivize sales teams to outperform
- Competitive sales strategy
- Education and value selling training
- Business value research and sales assets
- Assess customer spending on it for improved targeting
Need a personal approach? Contact us.
Quantitative analytic support to aid in business and investment decisions.
Top priorities:
- Market intelligence for accurate pricing analysis and sales targets
- Market insights to assess investment opportunities
- Identify market and growth opportunities
- Understand market trends and competitors
- Identify vendor and partner gaps
Need a personal approach? Contact us.
Partner intelligence and tools to help you identify, evaluate and recruit partners.
Top priorities:
- Compelling product and marketing content
- Demonstrating business value
- Sales process improvement and training
- Identify ecosystems and partnership opportunities
- Partner recruitment and engagement
Need a personal approach? Contact us.
Leverage Trusted Trends and Data for a Powerful Go-To-Market Strategy
IDC’s framework helps you assess the market, better demonstrate customer value, increase qualified lead generation, target new growth opportunities and elevate your brand awareness.
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Plan
Equip your planning cycle with customized market insights and data to gain a competitive edge and better understand your customers, segments, and ecosystem.
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Market
Differentiate your brand and empower marketing, sales and partners to accelerate the customer journey through industry-trusted content.
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Sell
Accelerate decisions and sales by enabling sellers and partners with interactive digital tools that connect need with value, to engage the new digital B2B customer.