IDC's Generative AI for Content Creators and Consumers service looks at the use of generative AI (GenAI) by consumers and content creators. It covers both the demand side (sizing the market in terms of how many consumers and content creators are using GenAI) and the supply side (what GenAI apps are positioned for consumers).
Generative AI for Content Creators and Consumers
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Meet the Experts
Photo of Greg Ireland
Greg Ireland
Senior Director, Consumer Markets and GenAI for Content Creators and Consumers
Markets and Subjects Analyzed
- Consumer and content creator engagement with GenAI (behaviors, desired outcomes, and generational differences)
- GenAI tools and applications used by consumer and content creators
Core Research
- Worldwide Consumer GenAI Users Forecast
- Worldwide Content Creator Forecast
- GenAI Users Survey Results
- GenAI Integration into Social Media
- Leading Vendors in the Consumer GenAI Ecosystem
- Consumer and Content Creator GenAI Market Glance
In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.
Key Questions Answered
- How many consumers are using GenAI? How does this break down by generational cohorts?
- How many content creators are there, how many use GenAI tools, and how do they use those tools?
- What GenAI solutions, tools, platforms, and apps are most commonly used by consumers?
- What are the outcomes consumers are looking for with respect to GenAI usage?
- How will GenAI impact broader consumer internet usage?
- What vendors are best positioned for success in the consumer and creator ecosystems?