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Market Analysis Perspective: Telecom Operations and Monetization, 2025

Chris Silberberg — Fri, 07 Nov 2025 05:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the telecom operations and monetization market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.

IDC's Conferencing and Virtual Events Survey, 2025 (North America and Western Europe)

Wayne Kurtzman — Wed, 05 Nov 2025 05:00:00 GMT

This IDC Survey presents results from IDC's 2025 Conferencing and Virtual Event Survey, measuring the attitudes, adoption, use, benefits, and purchasing paths of team collaboration and conferencing platforms in the United States and Western Europe. This research also surveyed the attitudes and plans of attending in-person and virtual events, with a focus on the features these platforms need for these attendees to be successful. This includes frequently integrated applications used to extend the value of these platforms, including both generative and agentic AI.

Market Analysis Perspective: Worldwide Telecom Network Infrastructure, 2025

Ajeet Das — Wed, 05 Nov 2025 05:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide telecom network infrastructure market for 2025. It includes an overview of the current market landscape, technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.

European Collaborative Applications Market Shares, 2024: Vendors that Shaped 2024

Graham Fruin, Oru Mohiuddin — Tue, 04 Nov 2025 05:00:00 GMT

This IDC Market Presentation examines the 2024 market shares of leading vendors in the European collaborative applications market.

"AI is now pervasive across all aspects of collaboration to improve worker efficiency. This is enabling holistic UC solutions and creating seamless transitions across all communication modalities." — Senior Research Analyst Graham Fruin, European Unified Communications and Collaboration, IDC

Why Are Wholesale Telcos in the EMEA Region Implementing AI?

Jan Hein Bakkers — Thu, 30 Oct 2025 04:00:00 GMT

This IDC Survey Spotlight highlights data from IDC's Europe, the Middle East, and Africa (EMEA) Telco Survey, conducted in August 2025. The data provides insights into the goals of AI initiatives undertaken by wholesale operators.

Smart Contact by Enreach: A Comprehensive AI-Powered Portfolio Built for Europe

Oru Mohiuddin, Chris Barnard — Wed, 29 Oct 2025 04:00:00 GMT

Enreach's portfolio focuses on democratizing enterprise-grade AI and automation for European SMBs through its UCaaS and CCaaS offerings, enhancing productivity and cost efficiency. With a comprehensive suite of fixed/mobile communication, broadband, conversational AI, and contact center solutions, Enreach integrates AI into all layers of communication. Its dual role as a service provider and cloud software vendor, combined with GDPR compliance and regional expertise, positions it uniquely to address SMB needs while aligning with European regulatory and localization requirements.

Dreamforce 25: Reimagining Work as Slack First in an Agentic Enterprise

Wayne Kurtzman — Wed, 22 Oct 2025 04:00:00 GMT

Salesforce held its annual Dreamforce conference in San Francisco from October 14 to 17, 2025. Key themes were around Agentforce 360 and the Agentic Enterprise, where agents take on new expanding roles, freeing people for more high-value work and the reimagining of Salesforce products to make Slack the "Agentic Operating System (OS) for the Enterprise." This research examines the announcements and their implications for technology buyers and the market as a whole.

Miro Canvas 25: The Canvas is the Prompt for Visual Collaboration

Wayne Kurtzman — Wed, 22 Oct 2025 04:00:00 GMT

Miro hosted its annual Canvas 25 event in New York City on October 14, 2025, focusing on advances in AI-driven visual collaboration and workflow transformation. The event, aimed at customers and partners, was also streamed globally. Miro announced an array of collaborative, multiplayer features including AI Innovation Workspace and Miro for Product Acceleration, part of a collection of AI-first products that reimagine the product development lifecycle. Miro is making a strategic effort to further elevate their enterprise profile. This research analyzes the announcements and their impact for Miro, their customers and the market.

Event Marketing in the Age of AI, 2025

Laurie Buczek, Wayne Kurtzman — Sat, 18 Oct 2025 04:00:00 GMT

This IDC Survey reveals that event marketing remains a cornerstone of B2B brand building and lead generation, with nearly half of tech buyers planning to use events for in-person collaboration over the next year. While economic uncertainty has led some CMOs to pause or decrease investment in large-scale events, overall budgets for event marketing are rising — driven by the adoption of AI, diversification of event formats, and a focus on immersive, hyper-personalized experiences. Marketers are moving away from a "one size fits all" approach, leveraging hybrid, virtual, and intimate in-person events to meet evolving audience expectations and maximize ROI.

“AI is revolutionizing event marketing, enabling brands to create unforgettable, personalized experiences that resonate deeply with their audiences," states Laurie Buczek, Group VP, IDC Executive Insights. “Event marketing is no longer just an option — it’s a strategic imperative for building strong brands in today’s competitive landscape.”

Ericsson OSS/BSS Summit: Data Overhaul Critical to Realizing Telecom's Agentic Future

Chris Silberberg — Tue, 14 Oct 2025 04:00:00 GMT

The Ericsson OSS/BSS Summit 2025, cohosted by BT in London, brought together over 200 attendees to discuss the future of autonomous networks, data-driven intelligence, and monetization beyond connectivity. The event underscored that unlocking the full potential of AI-powered automation and agentic systems in telecom hinges on overcoming persistent data silos, driving organizational transformation, and adopting composable, cloud-native architectures to accelerate innovation and new revenue streams.