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Enterprise Software and AI: Big Changes, Big Gaps

Mickey North Rizza, Bo Lykkegaard — Fri, 21 Aug 2026 04:00:00 GMT

This IDC Market Presentation discusses enterprise software and AI. Enterprise software is transforming into AI assistants and agents, and the movement is happening daily. IDC’s June 2026 Enterprise Application and Agent Strategies Survey (n = 876) clearly points out organizations have applied and will continue to apply a variety of technologies, including packaged apps (cloud/SaaS AI enabled and on premises), custom-built apps, and AI (purchased and built) apps, to their core processes.

However, while the movements to AI and agents continue, processes are a mix of line-of-business applications, purchased AI assistants and agents, built-in house AI assistants and agents, and manual and semi-manual processes. IDC’s Enterprise Application and Agent Strategies Survey reviewed 7 cross-functional workflows and 53+ sub-processes within these cross-functional workflows to understand the transformation of organizations as they move into the AI digital world.

This survey finds changes are happening across the workflows within industries, functions, SMBs, and enterprises when compared with the 7 cross-functional processes and 53+ sub-processes within these cross-functional workflows. However, the gaps toward automation and process improvements are significant and noted herein. Enterprise software vendors, AI-native vendors, and services organizations have an opportunity to shape their clients and prospects’ future along with creating new operating models if they pay attention to the data contained in this Market Presentation. The time is right to bring AI and technological change across these process gaps, close them, and build the business of the future on a new technology operating model.

IDC Survey Spotlight: How Do Business Priorities of Ecosystem Partners Differ Across Asia/Pacific?

Vinay Gupta — Fri, 21 Aug 2026 04:00:00 GMT

This IDC Survey Spotlight examines the top business priorities Asia/Pacific partners are setting for the year ahead, drawing on IDC’s Asia/Pacific Partner Survey 2025, a study of 670 partners across the region, including China, fielded in October 2025. It explores how these priorities, from recurring revenue growth to specialization, customer expansion, and geographic growth, shift in emphasis across partner types and markets, and offers guidance for vendors on aligning enablement and incentives to help partners advance.

IDC Survey Spotlight: Which AppSec Platform do Organizations Prefer?

Jim Mercer — Fri, 21 Aug 2026 04:00:00 GMT

This IDC Survey Spotlight examines which type of platform organizations prefer as the consolidation point for application security. As AI-related threats emerge, application security tooling continues to proliferate across the application delivery life cycle. Organizations increasingly face a critical decision about where security capabilities should live, given the increased speed of AI-generated application code.

Zeta Global and Palantir Partner to Re-Architect Data Cloud on Palantir Foundry for AI-Driven Enterprise Intelligence

Tapan Patel, Roger Beharry Lall, Gerry Murray — Fri, 21 Aug 2026 04:00:00 GMT

This IDC Market Note examines the June 2026 strategic partnership between Zeta Global and Palantir Technologies, under which Zeta re-architects its Data Cloud on Palantir Foundry and adds Zeta’s enterprise intelligence as a fourth use case. This document assesses what Foundry’s ontology and governance bring to Zeta and its customers, the implications for Zeta’s role in the AI and data infrastructure and intelligence markets, the role of Athena and Data Cloud, and how enterprise buyers should approach due diligence.

“The real value in Zeta’s move onto Foundry is its governed data and semantic foundation. AI initiatives can suffer from a lack of data readiness far more often than from model failure. A shared ontology that links customer, marketing, and operational data lets an agent, such as Athena, turn answers into decisions an enterprise can trust. The joint integration road map and go-to-market execution for well-qualified use cases will be key to the partnership’s impact.” — Tapan Patel, research director, Customer Data Platform, Intelligence and Analytics at IDC

CX Path: Vendor Ratings, 2026

Nadia Ballard, Douglas Hayward, Tiffany McCormick, Eric Newmark, Aly Pinder — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Presentation provides application vendor ratings by 14 application areas from IDC's 2026 CX Path program.

IDC's 2026 CX Path program polled 2,530 respondents across 12 countries to collect information on CX application and AI adoption, the CX buyer's journey, and CX vendor preferences and ratings.

Coverage includes application adoption, use of generative AI and/or agentic AI, deployment models, budget plans and replacement cycle timing, purchasing preferences and attitudes toward CX buying channels, pricing options, CX management platforms, ratings, spend, and advocacy scores for the following 14 functional application markets: advertising; marketing; sales; digital commerce; configure price quote (CPQ); product information management/experience management (PIM/PXM); contact center and customer service; voice of the customer (VOC); customer experience orchestration; content and experience management; customer data platforms (CDPs); customer and digital experience analytics; aftermarket service life-cycle management; and price optimization.

Hyland CommunityLIVE 2026: Platform Innovations for the Agentic Enterprise

Andrew Gens, Jordan Jewell — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Note assesses the platform innovations Hyland Software introduced at Hyland CommunityLIVE 2026 in Orlando, Florida, held from May 30, 2026 to June 2, 2026. These are three industry-specific agentic solutions, Enterprise Context Engine, Enterprise Agent Mesh, and Agent Lifecycle Management, as well as a new headless mode for the Content Innovation Cloud. It examines how these announcements reposition Hyland Software as a governance and orchestration layer for AI agents in regulated industries and what it means for content management and digital asset management buyers over the next 12 to 24 months.

Identity Knows Who. Data Knows What. Agents Demand Both. Cyera Acquires Oasis Security

Emanuel Figueroa, Jennifer Glenn, Grace Trinidad — Thu, 20 Aug 2026 04:00:00 GMT

LTM BlueVerse: Inside LTM's Customer-Hosted Control Plane for Enterprise Agentic AI

Dina Capelle — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Vendor Profile examines BlueVerse, LTM's AI-native, customer-hosted agentic AI platform and ecosystem, launched in June 2025. It reviews the platform's strategy, capabilities, commercial and deployment models, security posture, and competitive position, drawing on analyst briefings, product demonstrations, and the company's public materials. It focuses on BlueVerse's strengths, the challenges it must overcome, and IDC's guidance for both LTM and prospective buyers.

SAP 2Q26: Solid Cloud Growth as SAP Bets on the Autonomous Enterprise

Bo Lykkegaard, Mickey North Rizza, Robert Parker — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Note reviews SAP’s 2Q26 results, reviews the key events of the quarter, analyzes quarterly details by region, and discusses SAP’s performance and outlook.

“SAP’s 2Q26 proved its own resilience with strong cloud growth in the midst of macroeconomic uncertainty and regional conflicts. It is transforming itself, including its product stack, R&D road map, consulting approaches, and pricing strategies, to become a leading platform for agentic AI,” said Bo Lykkegaard, associate vice president, Software Research Europe at IDC.

“SAP continues to advance despite the issues of geopolitical strife and wars, inflationary aspects across regions, and the AI-native markets,” said Mickey North Rizza, group vice president, Enterprise Software and Agents at IDC. “It is clear SAP customers recognize the value of the systems they have and the updates they need to survive in the AI digital world and are investing in a vendor that is helping them make this transformational shift.”

Self-Service, Commerce Graphs, and Criteo GO’s Expanding Reach

Roger Beharry Lall, Ananda Chakravarty, Alex Holtz, Margot Juros — Thu, 20 Aug 2026 04:00:00 GMT

This IDC Market Note discusses how Criteo GO extends the self-service, budget-in-goal-out model pioneered by Google and Meta into the open web, backed by two decades of commerce-graph data. Onboarding friction has genuinely eased, and Drive Discovery makes a real, testable bet on prospecting rather than just retargeting. Criteo’s footprint is expanding quickly across retail media, CTV, and conversational AI, including early moves into local broadcast and LLM-based discovery that remain largely uncontested for now. The deeper story, and the one likely to matter most over the next several product cycles, is a marketwide trade-off between reach and data ownership: Only the walled gardens hold both, and every other vendor in this category, Criteo included, is really choosing which half to prioritize and how honestly to describe that choice to buyers.

“While Criteo successfully addresses an onboarding gap, the self-service tool is just a starting point. The true shift in GO’s competitive position hinges on Drive Discovery and its ability to attract new advertising users and use cases.” — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC