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IDC MarketScape: Worldwide AI-Enabled Order Orchestration and Fulfillment Applications for B2B and Manufacturing 2026 Vendor Assessment

Heather Hershey — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study evaluates vendors of worldwide AI-enabled order orchestration and fulfillment applications for B2B and manufacturing in 2026. The vendor assessment examines a market shaped by contractual complexity, multitier distribution networks, and extended production cycles, where order management sits at the critical intersection of front-end commercial activity and back-end supply chain execution. The document evaluates vendors on their ability to orchestrate complex, multiparty, contract-governed trade at scale. It also considers the role of deterministic AI and proven automation capabilities in recognition of the reliability and control that B2B buyers demand. Furthermore, tariff volatility and shifting regulatory environments across the global supply chain elevate trade compliance automation as a top-of-mind requirement. This IDC MarketScape serves as a guide for pragmatic buyers in search of platforms that deliver measurable efficiency gains once fully deployed.

"In B2B manufacturing, order management and orchestration succeeds not through the flashiest AI, but through platforms that hold up under contractual complexity and prove their value in consistency, auditability, operational efficiency, and measurable return on investment over the long haul," said Heather Hershey, research director, Worldwide Digital Commerce, IDC

Market Forecast: Worldwide Business Intelligence and Analytics Software Forecast, 2026–2030

Megha Kumar — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study provides a five-year forecast for the worldwide business intelligence and analytics (BIA) software market and delivers insights into the drivers and inhibitors of growth. The BIA software market continues to expand as organizations seek to accelerate decision-making with data-driven insights. Many organizations are also modernizing their workloads to the cloud, while others seek advanced analytics and self-service capabilities.

"Organizations will increasingly lean toward agentic analytics capabilities to drive efficiency and empower users. This will drive investment in semantics and ontologies to improve agent context and trust in AI-generated insights. There will also need to be a shift in organizational culture that provides guidance and guardrails for leveraging actionable insights or recommendations," said Megha Kumar, research vice president, Analytics and AI at IDC.

Market Forecast: Worldwide Employee Experience Software and Services Forecast, 2026–2030

Zachary Chertok, Leonardo Freitas — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study presents IDC's five-year worldwide forecast for the employee experience (EX) software and services market, examining the drivers, inhibitors, and future developments shaping its growth. It explores how agentic AI and experience-level agreements (XLAs) are turning EX from a set of disconnected tools into a managed operating system for work, learning, and well-being, and how the HR-IT partnership is deepening into a distinct buyer remit as organizations work to connect EX to customer experience outcomes. The study also covers regional market dynamics, changes from IDC's prior forecast, and guidance for technology suppliers on aligning their portfolios, governance capabilities, and go-to-market strategies with these shifts.

Market Forecast: Worldwide IT Service Management Software Forecast, 2026–2030

Snow Tempest — Mon, 10 Aug 2026 04:00:00 GMT

This IDC presentation provides the five-year forecast for the IT service management (ITSM) software market for 2026–2030.

"The established market for IT service management tools is transforming fast, with changes from AI and new entrants to the market." — Snow Tempest, research manager, IT Service Management, IDC

Market Forecast: Worldwide Marketing Campaign Management Applications Forecast, 2026-2030

Roger Beharry Lall, Gerry Murray — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study provides the five-year forecast for the worldwide marketing campaign management applications market and delivers insights into the drivers and inhibitors of growth.

The market is expected to reach $62.6 billion by 2030, growing from $34.4 billion at a CAGR of 12.7%. This research examines how agentic AI and cloud-delivered solutions are reshaping investment in AI-ready marketing workflows.

"At nearly $63 billion by 2030, the scale of this market reflects something more than incremental software spending. Campaign management is evolving from a tool marketers use into a system that increasingly runs itself, and agentic AI is the engine behind that shift. Organizations building AI-ready data foundations today are the ones that will capture disproportionate value over the forecast window," said Gerry Murray, research director, Marketing and Sales Technology at IDC.

Market Forecast: Worldwide Product Engineering and Operational Technology Services Forecast, 2026-2030

Francesca Ciarletta, Mukesh Dialani — Mon, 10 Aug 2026 04:00:00 GMT

This IDC presentation forecasts spending on product engineering (PE) and operational technology (OT) services from 2026 to 2030. It provides advice to service providers, analyzes market and industry trends, highlights key developments, and notes changes from the previous forecast.

"The worldwide product engineering and operational technology services market is witnessing an interesting period of complexity. While AI is accelerating the delivery of product and platform engineering services, it is also compressing existing revenue and creating new opportunities. Providers that build domain-specific AI capability stacks, vertically integrated delivery models, and IP-anchored differentiation are best positioned to navigate the inhibitors while capturing the full upside of the 2025–2030 demand cycle. Those that remain in a labor arbitrage posture and don't focus on new technology use cases, such as robotics and physical AI, will be impacted as AI-native platforms and other new business models disrupt traditional engineering services." — Mukesh Dialani, research vice president, Digital Engineering and Operational Technology Services, IDC

Market Forecast: Worldwide Team Collaboration Applications Forecast, 2026–2030 — Agentic and Human's Multiplayer Quest

Wayne Kurtzman — Mon, 10 Aug 2026 04:00:00 GMT

This IDC presentation examines the five-year forecast for the worldwide team collaboration applications market for 2025–2030. The market is expected to grow to over $67.6 billion by 2030. Team collaboration applications are the new center of work, grounding people working together while adding context and content to inform the AI infrastructure.

"As people work with more modalities and create visual content, that expectation will grow in the workplace as well. Multimodal and "hands-on" collaborative applications will add another layer of what is possible when compared with plain text. The result, new forms of collaborative canvases will emerge, and with broad integrations, will enable teams to create, invent, test, develop, and deploy what was not possible just two years ago." — Wayne Kurtzman, research vice president, Social, Communities and Collaboration, IDC

Market Forecast: Worldwide and U.S. Discrete Testing Services Forecast, 2026-2030

Peter Marston — Mon, 10 Aug 2026 04:00:00 GMT

This IDC study examines the worldwide and U.S. discrete testing services market for 2026–2030 and delivers insights into the drivers and inhibitors of growth.

“The proliferation of AI and organizational imperatives to optimize application portfolios continue to create opportunities for testing services growth. Application portfolio growth appears to be stagnating as organizations push modernization agendas and build more robust data foundations to harness the power of AI.”

Salesforce's 1Q27 Financial Results: Orchestration and Action Across the Enterprise Display the Value of Agentic AI

Sun, 09 Aug 2026 04:00:00 GMT

This IDC Market Perspective highlights some of the key takeaways from and IDC's thoughts on Salesforce's 1Q27 financial results.

"Agentic AI adoption is accelerating, but success hinges on orchestration across business functions, not siloed automation," states Aly Pinder Jr, research vice president, Worldwide Aftermarket Services Strategies, IDC. "Organizations need governance frameworks and measurable ROI, not just feature adoption."

ServiceNow Knowledge 2026: Shift from AI Chaos to Control and Action

Aly Pinder — Sun, 09 Aug 2026 04:00:00 GMT

This IDC Market Note highlights IDC's perspective and key takeaways from ServiceNow's Knowledge 2026 event with additional insights specific to the impact on field service, the aftermarket, and CX.

"The era of patchwork AI agents is ending; true enterprise advantage now lies in orchestrating agents, data, and people across end-to-end processes," states Aly Pinder Jr, research vice president, Worldwide Aftermarket Services Strategies, IDC. "Are you ready to move from AI chaos to control and unlock the promise of agentic business transformation?"