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BrainChip's Sequora Extends Edge AI from Sensing to On-Device Generative AI

Olga Yashkova — Fri, 30 Oct 2026 04:00:00 GMT

BrainChip Holdings Ltd. unveiled its new Sequora product to extend the company's ultra-low-power Akida platform from recognizing sensor signals to running generative AI, including language models of up to 3 billion parameters, directly on battery-powered devices. For chip vendors and device makers, the significance is that a fixed-memory design lets one product pair always-on sensing with on-device language and voice interaction, a combination that has typically depended on cloud connectivity or a much larger power budget.

Digital Engineering and Operational Technology Services Banner Book

Nadia Ballard, Mukesh Dialani, Lars Goransson, Eric Newmark — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Pivot Table banner book includes data for the digital engineering and operational technology services (DEOT) category from IDC's Services Path 2026 program.

The Services Path program provides comprehensive data and guidance on the mind and journey of services buyers. The global markets in these documents cover business-oriented and technology-oriented professional services and outsourcing, managed, and engineering services, including:

Application testing/digital assurance/quality engineering services
Business consulting services
Customer care business process services
Customer experience services
Digital business transformation professional services
Digital engineering and operational technology services (DEOT)
Employee experience management services
Enterprise intelligence services
Environmental, social, and governance (ESG) business services
HR and talent management outsourcing services
IT consulting and systems integration services
Managed cloud services
Procurement business process services
Talent acquisition outsourcing services

Coverage includes adoption; budgeting trends; purchasing preferences and attitudes; pricing and contract options; friction points related to selection, contracting, and managing delivery; and detailed customer satisfaction ratings for vendors. The program also examines what buyers are seeking from the "service company of the future" and where and how service providers must change to meet customers' future needs.

Effective AI Agent Cost Management: What Executives Must Understand to Transform Unpredictable AI Spend into Strategic, Auditable Investments, and How to Enable Your Teams to Get There

Fri, 30 Oct 2026 04:00:00 GMT

This IDC Tech Leader Presentation is based on IDC's AI Economics and Cost of Ownership Survey, August 2026 (n = 1,184). To help executives turn unpredictable spend into auditable, strategic investment, the document sets out a four-phase framework covering plan and budget, source, implement, and operate. Agentic AI is scaling faster than most organizations can govern or budget for, and its costs behave differently from the cloud spend finance teams already know how to manage. Agent costs rise with conversation length, tool-call depth, and task complexity, not with anything provisioned in advance.

"When it comes to AI economics, most companies are focused on the wrong things. They're too busy counting tokens. That's important, but IDC research shows there are at least 10 other critical factors in planning for AI costs that companies aren't considering, and most don't have the mechanisms in place to track them effectively. Organizations that build visibility into these factors now will be far better positioned to scale AI profitably," says Shari Lava, group vice president, Artificial Intelligence, Data, and Automation at IDC.

HR and Talent Management Outsourcing Services Banner Book

Nadia Ballard, Mukesh Dialani, Lars Goransson, Eric Newmark — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Pivot Table banner book includes data for the HR and talent management outsourcing services category from IDC's Services Path 2026 program.

Application testing/digital assurance/quality engineering services
Business consulting services
Customer care business process services
Customer experience services
Digital business transformation professional services
Digital engineering and operational technology services (DEOT)
Employee experience management services
Enterprise intelligence services
Environmental, social, and governance (ESG) business services
HR and talent management outsourcing services
IT consulting and systems integration services
Managed cloud services
Procurement business process services
Talent acquisition outsourcing services

IDC Market Glance: EMEA AI-Fueled Workspace, 3Q26

Leonardo Freitas, Gala Spasova — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the AI-fueled workplace ecosystem in EMEA. It maps the vendors across three layers: building management, workforce enablement, and services. IDC's take is that European specialists are redrawing the regional map, and that digital sovereignty and ownership changes now shape how buyers should evaluate vendors.

India Case Study: Building Nugget — How Zomato Scaled Its Conversational AI Platform to Production on Amazon Web Services

Rajiv Ranjan — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Perspective documents the stages of Zomato's modernization to develop Nugget, a robust, modern conversational AI–enabled CX platform. The case study discusses Nugget's development, its usage internally by Zomato employees, and its launch to the external market and adoption. It also highlights what value Amazon Web Services (AWS) provided in building and launching Nugget and why enterprises should consider Nugget.

"Conversational AI platforms can help organizations modernize fragmented, legacy CX processes into a unified, multichannel, and multilingual experience that delivers personalized interactions and scales on demand to support a growing customer base," says Rajiv Ranjan, associate research director, IDC.

Market Analysis Perspective: Worldwide Data Warehouse and Lakehouse Software, 2026

Marlanna Harrington — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide data warehouses and lakehouse software market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers as competition shifts from storage and query performance toward governance, context, and the economics of agentic workloads.

"Open table formats are table stakes, and data warehouses and lakehouses continue to expand into broader data platforms, with share following the vendors that absorb adjacent workloads onto an anchor," said Marianna Harrington, senior research analyst, Data Platforms at IDC. "Suppliers that pair that breadth with open interoperability and data intelligence that gives agents context will capture the market's next stage of growth."

OpenText World 2026: Seeking to Achieve Governed, Production-Ready Software with AI-Generated Code

Jim Mercer, Melinda-Carol Ballou — Fri, 30 Oct 2026 04:00:00 GMT

At OpenText World 2026 in Orlando, OpenText positioned itself as a trusted data and context layer beneath enterprise agentic AI. For software delivery, the most consequential news came from its application delivery management (ADM) business, which showed how Aviator agents, a traceable knowledge hub, Model Context Protocol (MCP)–based interoperability, bring-your-own-LLM deployment, and governed self-healing tests aim to close the gap between how fast AI generates code and how well organizations can prove it is ready for production.

Partners Play in Building AI at Scale: Evolving from Efficiency Gains to True Innovation

Vinay Gupta — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Market Presentation examines how Asia/Pacific channel partners must evolve their business models as enterprise AI investment moves beyond efficiency gains toward at-scale innovation and deployment. Drawing on IDC's 2025 Global Partner Survey for Asia/Pacific and IDC's Future Enterprise Resiliency and Spending (FERS) Survey, the presentation identifies where partner value is being redistributed — from traditional resell and low-complexity implementation toward managed services, data engineering, AI governance, and outcome-based advisory. It maps four foundational areas (data, infrastructure, governance, and talent and change management) that partners must address to capture AI-led spending. The presentation provides channel partners, distributors, systems integrators, and managed service providers across Asia/Pacific with a structured framework for repositioning go-to-market strategies as AI budgets scale and enterprise buyers raise the bar for proof, portability, and sovereign-ready delivery.

Payment Data and Its Value to Merchants

Aaron Press — Fri, 30 Oct 2026 04:00:00 GMT

This IDC Perspective argues that payment data is a strategic asset for merchants, offering far more value than its traditional use in reconciliation and reporting. The most forward-thinking merchants work with their payment partners to leverage payment data to inform business operations, optimize payments, and support AI-driven use cases. As agentic commerce matures and software agents begin to transact on behalf of customers, the need for clean, connected payment data will only intensify. Merchants that invest in data quality and integration will be best positioned to recognize, authenticate, and serve their current and future customers.

"Payment data isn't just a record of transactions. That data is the most reliable, untapped intelligence merchants have to outpace fraud, optimize AI, and drive smarter growth," says Aaron Press, research director, Worldwide Payment Strategies, IDC.