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After the Automation: How the Agentic Enterprise Redefines Work, Value, and Who Does What

Amy Loomis, Ph.D., Abhinav Shrivastava, Zachary Chertok — Mon, 25 May 2026 04:00:00 GMT

This IDC Market Note looks at Workday's Innovation Summit, which highlighted the company's strategic pivot to AI-driven HR and finance platforms, centered on the new Sana interface and agentic workflows. The company is moving from experimentation to scaled adoption, with agents automating complex processes and enabling real-time collaboration between HR and finance. Key challenges include governance, change management, and measuring insight-driven value. Workday's evolving ecosystem and governance infrastructure position HR as a central owner of agent management, emphasizing the need to balance efficiency with human judgment and organizational knowledge.

EY Bets on Trust as Architecture: AI-Native Cybersecurity and Risk at the 2026 Global Analyst Summit

Cathy Huang, Philip D. Harris, CISSP, CCSK — Mon, 25 May 2026 04:00:00 GMT

EY convened its 2026 Global Analyst Summit with a theme that has shifted from “rethinking” to “realizing” value, a deliberate signal that the firm is moving from strategic ambition into execution. For cybersecurity and risk practitioners, the summit’s signal was equally direct: EY is repositioning trust not as a compliance output but as embedded operational architecture. Through its EY.ai platform, the firm is converging cybersecurity, risk management, regulatory compliance and AI governance under a unified trust framework, while simultaneously deploying AI to industrialize the delivery of those services.

ICIMS Executive Summit — Putting Responsible AI at the Center of the Talent Acquisition Stack

Abhinav Shrivastava, Zachary Chertok — Mon, 25 May 2026 04:00:00 GMT

This IDC Market Note shares an overview of ICIMS' 2026 Executive Summit, which emphasized the company's commitment to responsible AI in talent acquisition (TA), unveiling a refreshed brand, the Coalesce AI platform, and a simplified product portfolio. The company's strategy centers on ethical, transparent AI integration, addressing buyer concerns around compliance and risk. Key innovations include agentic AI, gamified road map prioritization, and a dedicated Frontline AI solution, positioning ICIMS as a focused TA platform provider with defensible differentiation in a rapidly evolving regulatory and HR technology landscape.

ServiceNow Knowledge 2026: Platform-Led Agentic AI Accelerates Ecosystem Transformation and Reshapes Partner Roles

Stuart Wilson — Mon, 25 May 2026 04:00:00 GMT

This IDC Market Note analyzes ServiceNow's announcements and messaging from Knowledge 2026 through the lens of partnering, alliances, and ecosystem dynamics. At Knowledge 2026, ServiceNow reinforced its ambition to serve as the enterprise AI control plane. As agentic AI compresses delivery cycles and elevates the importance of governance and outcomes, partners and alliances play a central role in translating platform vision into enterprise impact.

The Landscape of Telecom Agentic AI Platforms, 2026

Chris Silberberg — Sun, 24 May 2026 04:00:00 GMT

This IDC Market Perspective provides a comprehensive analysis of agentic AI platforms in the telecom sector, detailing platform architectures, use case maturity, vendor strategies, and real-world outcomes. It highlights rapid adoption across OSS/BSS, identifies key technical and organizational challenges, and profiles vendors' differentiated approaches. The study underscores agentic AI's transformative potential for operational efficiency, customer experience, and monetization while emphasizing the need for robust governance, data readiness, and cross-vendor interoperability to achieve scalable, trusted deployments.

"Agentic AI is reshaping how telcos operate from the customer interface all the way into the heart of the network. The platforms that will support scale across these many different environments will be the ones that are open, that take security and governance seriously, and that enable telcos to create meaningful business value from agentic AI," says Chris Silberberg, research manager, Telecom Operations and Monetization, IDC.

金蝶发布灵基企业AI操作系统，加速企业管理软件迈向AI原生阶段

Wenting Xu — Sun, 24 May 2026 04:00:00 GMT

2026年5月20日，金蝶于深圳AI峰会推出企业AI操作系统“灵基（Lingee）”。该产品定位为面向企业AI原生转型的系统级底座，为企业提供智能体开发、编排、运行、治理与生态流通能力。IDC认为，灵基的发布表明中国企业管理软件厂商正在从“在ERP中嵌入AI功能”，进一步走向“以AI智能体重构企业流程和组织协同”的新阶段。

Adobe Workfront — Evolving AI-Driven Workflow, Collaboration, and Workspace Management Across Adobe Experience Cloud

Melinda-Carol Ballou, Wayne Kurtzman — Fri, 22 May 2026 04:00:00 GMT

Adobe announced enhancements to Adobe Workfront at its Summit conference last month, centered on AI-driven workflow optimization, intelligent workspace management, and expanded collaboration capabilities across the Adobe Experience Cloud ecosystem. The announcements reflect a broader shift toward embedding AI agents and natural language interfaces directly into work management platforms to help improve execution speed, data access, coordination, and decision-making. These updates position Workfront as a more integrated system of execution within Adobe's experience platform, linking planning, content production, and operational workflows.

As organizations must optimize business execution across widely distributed geographies amid economic, geopolitical, and supply chain volatility, augmenting planning in conjunction with AI is a core focus across organizations in conjunction with effective AI governance and agentic orchestration. This IDC Link outlines key elements of the Adobe Workfront announcements and assesses implications for enterprise work management, effective planning, and prioritization with AI-enabled process automation.

Amazon's Advertising Strategy and Innovation Analyst Spring 2026 Update

Roger Beharry Lall, Alex Holtz — Fri, 22 May 2026 04:00:00 GMT

This IDC Perspective discusses Amazon's Advertising Strategy and Innovation Analyst Spring 2026 Update. Amazon Ads is rapidly evolving into a comprehensive, AI-powered advertising platform, expanding beyond its retail roots to offer full-funnel, omni-channel solutions. Key innovations include agentic AI, creative automation, and advanced measurement, all aimed at simplifying and scaling advertiser access. Success will hinge on Amazon's ability to foster openness, interoperability, and trust, ensuring its differentiated capabilities extend to partners and advertisers across the broader digital ecosystem.

"As Amazon Ads evolves from a retail media powerhouse to an AI-driven, full-funnel platform, its future will hinge not on what it keeps inside its walls, but on how boldly it opens its ecosystem. The next era of advertising will be defined by those who master openness, trust, and the seamless fusion of commerce, content, and technology." — Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC

"Amazon's ambition to be the infrastructure behind cross-platform advertising is clear, but the real test lies in democratizing its most powerful tools. Can Amazon extend its closed-loop advantage to partners and midmarket advertisers, or will the walls remain? The answer will shape the future of global advertising." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications

Freshworks Refresh 2026: Freddy AI Agent Studio and the Unified ServiceOps Foundation

Shannon Kalvar — Fri, 22 May 2026 04:00:00 GMT

At its annual Refresh conference on May 14 in New York City, Freshworks (Nasdaq: FRSH) launched Freddy AI Agent Studio in Freshservice, a no-code environment for building and deploying domain-specific AI agents across IT, HR, and business service workflows. The announcement extends Freshservice's positioning as a unified service operations platform by adding an agentic layer, a Model Context Protocol (MCP) Gateway for third-party context integration, and experience-level agreements (xLAs) for outcome measurement. Freshworks also used the event to reposition itself as an employee experience(EX)–first company, raising its 2028 ARR target to $1.3+ billion and projecting Freshservice alone at roughly $1 billion ARR by 2028.

HPE Meets SAP Sapphire's "Autonomous Enterprise" with a New Compute Scale-Up Server

Max Pepper — Fri, 22 May 2026 04:00:00 GMT

Hewlett Packard Enterprise (HPE), which IDC identified as a Leader in IDC MarketScape: Worldwide SAP HANA–Certified Server Appliances 2026 Vendor Assessment (IDC #US52979525, February 2026), has released the Compute Scale-up Server 3250, raising the bar for SAP HANA–certified appliances, just as SAP's "Autonomous Enterprise" pivot drives demand for infrastructure that can handle compute- and memory-intensive workloads such as text/media analytics, business intelligence/data analytics, and unstructured databases alongside core ERM. The 3250's memory density, low-latency node controller, and fault-tolerant uptime position HPE to capture intensifying demand from RISE customers activating Joule Assistants and modernizing their SAP environments at scale, although a backdrop of growing SAP-driven hyperscaler competition and rising component costs will test the 3250's market demand.