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2026中国AI驱动的业务创新之厂商实践：AI销售增长引擎——基于奥哲企业级AI平台驱动的销售增长实践

Nicholas Guo — Fri, 06 Nov 2026 05:00:00 GMT

本IDC看法报告围绕奥哲AI销售增长引擎实践展开：“执行概况”提炼项目背景、核心观点与行动建议；“市场综述”依次剖析原有业务痛点、AI技术与多智能体体系、流程岗位改造、内部量化成效、行业复制路径、行业借鉴启示及未来展望；“给技术买家的建议”面向B2B销售决策者输出选型核查与落地指引。

“B2B销售智能化很容易陷入只看AI写文案、写邮件这类表层能力的误区。奥哲的实践表明，AI销售的真正价值是把情报采集、线索筛选、沟通纪要、商机辅助深度嵌入完整销售工作流，并且把分散在销售个人手上的经验、沟通记录沉淀为组织可复用资产。企业选型要区分项目型复杂销售和标准化SaaS销售，二者对智能体的诉求差异很大，同时必须守住关键商务节点人工审核的底线。该实践来自厂商自身业务落地，每家企业客户的行业、线索质量、销售团队能力各不相同，不可直接照搬指标，务必开展POC验证后落地。”——郭越，IDC中国高级研究经理，AI驱动的业务创新战略研究。

2026中国AI驱动的业务创新之厂商实践：决策供应链——软通动力“天璇智链”AI Agent驱动的多品类硬件供应链智能决策平台

Nicholas Guo — Fri, 06 Nov 2026 05:00:00 GMT

本IDC看法报告围绕软通动力“天璇智链”AI Agent驱动供应链智能决策实践展开：“执行概况”提炼项目背景、核心观点与行动建议；“市场综述”依次剖析原有业务痛点、采用的AI技术或智能体、改造的流程与岗位、量化成效、行业复制路径、行业借鉴启示及未来展望；“给技术买家的建议”面向制造企业决策者输出供应链AI落地指引。

“制造业供应链的AI化，难点从来不在大模型本身，而在把行业know‑how变成可被智能体调用的知识资产。软通动力的实践说明，真正能落地的供应链AI，是‘知识图谱+智能体+人机协同’三位一体的系统工程。当然，其量化成效多来自厂商自身验证，不同企业的供应链复杂度、数据基础与组织条件差异显著，落地时宜结合自身情况审慎借鉴、以数据验证。”——郭越，IDC中国高级研究经理，AI驱动的业务创新战略研究。

IDC MarketScape: Worldwide Container Data and Infrastructure Management Software 2026 Vendor Assessment

Johnny Yu — Fri, 06 Nov 2026 05:00:00 GMT

This IDC study is an evaluation of prominent container data and infrastructure management software vendors on a worldwide basis. While it offers details on each vendor's capabilities and offerings, it is not meant to be a buyer's guide. Instead, this evaluation is intended to help IT leaders differentiate between vendor solutions and narrow down candidates that align with their stage of Kubernetes adoption, level of Kubernetes expertise, agentic AI workload deployment, and long-term goals of their application infrastructure.

"Many organizations are accelerating their agentic AI deployment, which is also driving them toward container and Kubernetes infrastructure," said Johnny Yu, research manager, Infrastructure Software Platforms at IDC. "The result is greater demand for container data and infrastructure management software to not only protect Kubernetes application data but also bring in elements of AI data governance and control."

The Marketplace Effect: How Rocket.Chat and AWS Turned Procurement Friction into a Growth Channel

Danielle Ibran — Fri, 06 Nov 2026 05:00:00 GMT

This IDC study shares Rocket.Chat's experience with AWS Marketplace and demonstrates how hyperscaler marketplaces can serve as highly effective procurement channels. Rocket.Chat sells communications software to the public sector, defense, and critical infrastructure buyers. The company found that Marketplace shortened sales cycles compared with standard tenders and provided one consistent mechanism for working with governments across regions. It also enabled deal structures such as distributor-of-record and simultaneous, multipartner co-sell. Results depended on two choices: partnering with a specialist to build marketplace fluency and assessing marketplace fit during every seller discovery.

"In regulated markets, procurement, not demand, is what stalls deals, and marketplace is the first channel to treat procurement as the product," says Danielle Ibran, senior research analyst, Worldwide Infrastructure Channels and Ecosystem, IDC.

FabCon and SQLCon Europe 2026: Microsoft Makes Context Open, Reusable, and Interoperable

Megha Kumar — Thu, 05 Nov 2026 05:00:00 GMT

This IDC Perspective examines the key announcements from Microsoft's FabCon and SQLCon Europe 2026, held in Barcelona from September 28 to October 1, 2026. Microsoft positioned governed semantic models, ontologies, and live signals as the control point for AI, applications, and planning, supported by Fabric IQ in Microsoft Copilot, Fabric Apps, Planning, Real-Time Intelligence, and new agent and observability capabilities.

"Microsoft's approach to AI context builds on two core assets, namely its data and analytics platform, Microsoft Fabric, and the millions of semantic models that run in Power BI. The vendor's commitment to openness, interoperability, and governance aims to give organizations a reason to standardize and ground their AI context on Fabric as AI agents scale across organizations," says Megha Kumar, research vice president, Analytics and AI, IDC.

IDC ProductScape: U.S. Care Coordination Applications, 2026

Jennifer Eaton — Thu, 05 Nov 2026 05:00:00 GMT

The IDC ProductScape offers a comprehensive guide on the key functionalities of care coordination applications, featuring products from Arcadia, Cedar Gate, Cognizant, EXL, Health Catalyst, HealthEdge, Innovaccer, Lightbeam, Optum, Oracle, Persivia, Salesforce, ZeOmega, and Zyter. The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

IDC ProductScape: U.S. Patient Engagement and Enablement, 2026 —Technology Supplier Solution Functionality

Jennifer Eaton — Thu, 05 Nov 2026 05:00:00 GMT

This IDC ProductScape offers a comprehensive guide on the key functionalities of patient engagement and enablement applications, featuring products from Cognizant, Health Catalyst, Lightbeam, Optum, Personify Health, Salesforce, ZeOmega, and Zyter. The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

Industry Buyers Handbook: Worldwide Manufacturing, 2026

Stefanie Naujoks, Jonathan Lang, Gunjan Bassi, Heriberto Roman, Nigel Wallis — Thu, 05 Nov 2026 05:00:00 GMT

This IDC Presentation discusses IDC's Industry Buyers Handbook, which aims to help technology vendors understand the areas of technology investment of the worldwide manufacturing industry. Vendors can use this Handbook to:

Align the company's proposition to the buyer's tech priorities as they relate to domain processes.
Position the technology offering and innovation capabilities to respond to the buyer's business transformation objectives.
Develop a compelling narrative that resonates with the buyer's requirements.

Technology vendor executives across marketing, sales, and product strategy can leverage insights from this Handbook to inform and shape their approach to buyers in the worldwide manufacturing industry. The insight provided in this Handbook is largely based on IDC survey data, and also leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.

"Manufacturers no longer treat AI and automation as a single, uniform bet. IT/OT convergence, physical AI, and supply chain risk all split along the same value chain lines, with batch-oriented operations piloting fastest but scaling slowest," says Jonathan Lang, research director, IDC Manufacturing Insights. "Vendors pitching one playbook to every value chain will keep funding proofs of concept that never convert to production. The true opportunity belongs to suppliers who match their story to where each segment actually stands today."

Market Analysis Perspective: Worldwide Database Management Systems Software, 2026

Devin Pratt — Thu, 05 Nov 2026 05:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the database management systems software market. It includes an overview of the current market landscape, a technology leader perspective, a market outlook, and IDC's advice for technology suppliers/service providers. This analysis examines how agentic AI adoption, multicloud consolidation requirements, and buyer demand for converged platforms are reshaping database selection criteria and assesses the strategic implications for vendors positioning databases as the operational foundation and governance control point for enterprise AI.

"Databases have become the critical foundation for agentic AI. Organizations are consolidating around core databases that treat converged workloads, multicloud flexibility, and open standards as baseline expectations rather than differentiators. In this environment, native AI and autonomous operations are no longer optional; they are what buyers now expect from any enterprise-grade database." — Devin Pratt, research director, AI, Automation, Data Management

Profound Zero Click London Recasts an AEO Vendor as an Agentic Marketing Platform

Roger Beharry Lall, Gerry Murray — Thu, 05 Nov 2026 05:00:00 GMT

Profound, which raised $180 million Series D at a $1.8 billion valuation on September 15, 2026, hosted its Zero Click London summit on October 22, 2026, which was the European stop on a world tour that ended in Singapore on October 29.

Attendees saw Aim, Context Manager, a new conversational Agent Builder, and a preview of Ads Studio, plus customer sessions from Bank of Ireland and De Beers. The event served as customer education and a repositioning exercise for Profound, recasting it from an answer engine optimization (AEO) vendor into a marketing platform. Customer evidence centered on visibility and conversion gains, and customers still review and approve most agent output.