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IDC Market Glance: EMEA AI-Ready Workforce, 3Q26

Leonardo Freitas, Amy Loomis, Ph.D. — Thu, 15 Oct 2026 04:00:00 GMT

The IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the EMEA AI-ready workforce ecosystem. It groups providers into three segments (software, services, and hardware) and nine subsegments that follow the employee life cycle, including talent acquisition, core HR, AI platforms and agents, and governance. This EMEA edition keeps the worldwide structure and definitions and adjusts vendor selection to the region.

IDC ProductScape: Worldwide Corporate Client Life-Cycle Management for Financial Services, 2026 — Technology Supplier Solution Functionality

Sam Abadir — Thu, 15 Oct 2026 04:00:00 GMT

This IDC ProductScape offers a comprehensive guide on the key functionalities of client life-cycle management for financial services, featuring products from Fenergo, NICE Actimize, Pega, Avaloq, Delta Capita, and EdgeVerve. The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

IDC Survey: Worldwide Data Utilization Survey, 2026 — Data Velocity and Retention

Adam Wright — Thu, 15 Oct 2026 04:00:00 GMT

This IDC Survey details results from IDC's 2026 Worldwide Data Utilization Survey, which was fielded in March 2026. The survey asked respondents about how organizations generate, collect, use, and store digital data. This document focuses on aspects of the survey related to data velocity and retention practices.

"Data is moving faster than ever, but it's being retained on terms set by compliance and caution rather than by value," said Adam Wright, senior research manager, Storage and Data Management, Enterprise Infrastructure, IDC. "With 82% of organizations saying they could get more from their data with longer retention, the opportunity is to keep data deliberately, not simply keep more of it."

Market Analysis Perspective: Worldwide Public Cloud Platform as a Service, 2026

Adam Reeves — Thu, 15 Oct 2026 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide public cloud platform as a service (PaaS) market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers.

"The public cloud PaaS market has gone through a massive sea change. While in the past, data management held majority of segment-level revenue, now AI core software dominates with a five-year CAGR (2025–2030) of nearly 60% compared to an overall market CAGR of 35%. This market revolution has created opportunities for new vendors to move up the market share table." — Adam Reeves, research director, PaaS for Developers of Modern and Edge Applications, IDC.

AWS for NFL 2026: AI Transformation of the Sports Industry from the Melbourne Cricket Ground

Daeil Chun — Wed, 14 Oct 2026 04:00:00 GMT

This IDC Market Note provides IDC's observations and analysis from AWS' pregame analyst briefing in Melbourne, Australia, ahead of the NFL's first regular-season game in the country, focused on the decade-long AWS-NFL AI/ML partnership and what it reveals about enterprise AI adoption across industries.

"The AWS-NFL partnership shows that professional sports are among the frontrunners of enterprise AI transformation, where controlled experimentation, data readiness, and long-term, industry-specific partnerships translate directly into the success of AI," said Daeil Chun, senior research manager, AI Research at IDC.

Atlassian Team '26 Europe: Teamwork Graph, Atlassian MCP, and Agentic Developer Context for Public Cloud PaaS Buyers

Adam Reeves — Wed, 14 Oct 2026 04:00:00 GMT

Atlassian used Team '26 Europe to expand the Teamwork Graph with data and source code context, showcase a redesigned Atlassian MCP, and introduce Agentic Multiplayer Protocol (AMP) controls for agents working on and off the Atlassian platform. The announcements show steady execution on the May Anaheim roadmap and align with buyer demand for governed, developer-safe agent platforms, while the market will test cost attribution and governance beyond Atlassian's own interfaces.

CoreWeave Fully Connected 2026 — AI Loop and Forge

Jasdeep Singh, Dave McCarthy — Wed, 14 Oct 2026 04:00:00 GMT

At its first Fully Connected conference, held in San Francisco, CoreWeave launched CoreWeave Forge, a development layer built around what it calls the AI loop (run, observe, curate, improve, and evaluate), and made NVIDIA Vera Rubin NVL72 and the NVIDIA Vera CPU part of its infrastructure portfolio. Forge is now generally available, combining technology from Weights & Biases, OpenPipe, and marimo with CoreWeave's own training, inference, and sandbox services. Together, the announcements show CoreWeave extending from GPU capacity into the software layers enterprises need to run AI in production, while keeping its infrastructure as the foundation.

Four Operating Logics: Why the Same Arguments Keep Coming Back

Shannon Kalvar, Matthew Flug, Archana Venkatraman — Wed, 14 Oct 2026 04:00:00 GMT

This IDC Perspective sets out four operating logics that coexist inside most enterprise IT organizations: the custodial, procedural, flow, and bounds logics of what good operations is. Each formed under conditions that have not been withdrawn, and all four share a vocabulary, which is why disagreements about principle present themselves as colleagues being unreasonable about something obvious. The document explains why each logic persists, describes what a composed organization requires to function, and gives IT leaders three readings whose pattern of divergence indicates which of four capabilities to build first.

"Every one of the four operating logics answers a question the enterprise still faces," said Shannon Kalvar, senior research director, Enterprise Systems Management, Observability, and AIOps at IDC. "The estate outlives the strategy that bought it, committed money resists redirection, and suppliers set the timing of change. An enterprise funding a program to advance whichever group looks behind is paying to intensify the argument it is trying to end."

IDC Survey: Global DataSphere Data Utilization Survey 2026 — Artificial Intelligence

Adam Wright — Wed, 14 Oct 2026 04:00:00 GMT

This IDC Survey details results from IDC's 2026 Worldwide Data Utilization Survey, which was fielded in March 2026. The survey asked respondents questions regarding the ways in which organizations generate, collect, use, and store digital data. This IDC Survey focuses on aspects of the survey related to artificial intelligence and its impact on data generation and storage.

"Most respondents expect generative AI and agentic AI to increase the data they generate and store," said Adam Wright, senior research manager for IDC's Global DataSphere and Global StorageSphere. "Suppliers and IT organizations should plan for that growth, while recognizing that it remains an expectation, and how much of it materializes will depend on what organizations ultimately decide to keep."

IDC Survey: Retail Technologies and Business Processes Trends for Customer Experience and Commerce in the Luxury Sector, 2026

Ornella Urso — Wed, 14 Oct 2026 04:00:00 GMT

This IDC Survey examines how luxury retailers are prioritizing investment in artificial intelligence (AI), data infrastructure, customer experience (CX), and commerce technology in 2026. It is based on responses from 105 luxury and high-end retail technology decision-makers, taken from a worldwide sample of 980 respondents to IDC's 2026 Retail Technologies and Business Processes Trends Survey. The results cover digital transformation priorities, AI execution barriers and budgets, agentic AI strategies, commerce and omni-channel investments, loyalty and personalization, store operations, supply chain, and IT architecture.