https://my.idc.com/rss/2812.do IDC RSS alerts https://my.idc.com/getdoc.jsp?containerId=lcUS54966726&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>At its Reframe 2026 Chicago event, Hightouch argued that large language models (LLMs) need a marketing harness consisting of customer data, brand context, tools, and governance. Its Agentic Marketing Platform (AMP) consists of three products: the Agentic and Composable CDP, which run background agents that find and rank marketing opportunities; Lifecycle Studio, which drafts and configures lifecycle campaigns for marketer approval; and Ad Studio, which creates on-brand ads and paid media campaigns. For campaigns across all products, Hightouch has also built review agents that check campaigns before people sign off. </P><P>AMP moves Hightouch into a crowded agentic marketing market where incumbent platforms bundle their own agents, and CMOs cannot afford separate agents from several vendors doing the same jobs. To compete, Hightouch must integrate with a growing set of systems that hold context and capabilities and show incremental gains in business outcomes from agent-driven marketing workflows.</P> IDC Link Fri, 09 Oct 2026 04:00:00 GMT Tapan Patel https://my.idc.com/getdoc.jsp?containerId=lcUS54969126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Positioning the company's data layer as a governance and portability component for multicloud PaaS and agentic AI, NetApp announced updates to the NetApp Platform on September 29, 2026. The announcements included new autonomous operations and fleet management for NetApp Console, a heterogeneous NetApp AI Data Engine, Keystone Sovereign, an OCI-native storage service with Oracle, and the NetApp Novus architecture for AI factories. </P> IDC Link Fri, 09 Oct 2026 04:00:00 GMT Adam Reeves https://my.idc.com/getdoc.jsp?containerId=lcUS54965626&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Classiq's Fault Tolerance Engine brings architecture-aware resource estimation into the quantum application development workflow, letting developers assess the physical resources and error-correction requirements of a logical program. As fault tolerance turns hardware constraints into a design-stage concern, IDC believes tools that let developers and enterprises assess feasibility early will shape which quantum applications are worth pursuing.</P> IDC Link Thu, 08 Oct 2026 04:00:00 GMT Heather West, PhD https://my.idc.com/getdoc.jsp?containerId=lcUS54965526&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Cribl has been, and continues to be, top-line revenue over 40%, expanding into competitive markets such as SIEM while enhancing its core Platform with new capabilities for data tiering, dashboard performance, tokenomics, integrations, governance, and compliance. This two-pronged growth strategy is paying dividends as customer reaction has been positive; a critical future requirement is for continued Platform openness. Customers must understand Cribl's long-term vision as an AI platform for telemetry and the company's rising potential in adjacent markets. </P> IDC Link Thu, 08 Oct 2026 04:00:00 GMT Katie Norton, Stephen Elliot, Michelle Abraham https://my.idc.com/getdoc.jsp?containerId=US54950126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Note captures announcements and insights from Salesforce's Dreamforce 2026, where the company reframed itself for the agentic era around a four-layer architecture — data, applications and semantics, agents, and a new AI interface layer called AIforce — engineered to fuse probabilistic AI with the deterministic systems of record that hold enterprise truth. </P><P>"The open question isn't the vision — it's whether customers can close the distance between a polished 'customer zero' demo and their own messy enterprise estates, on consumption economics that make ROI harder, not easier, to forecast," says Frank Della Rosa, research vice president, SaaS, Platform Strategies, and Ecosystems at IDC.</P> Market Note Thu, 08 Oct 2026 04:00:00 GMT Frank Della Rosa https://my.idc.com/getdoc.jsp?containerId=US54821126&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study provides the five-year forecast for the converged and hyperconverged systems market and delivers insights into the drivers and inhibitors of growth.</P><P>It sizes the total market and its three subsegments — hyperconverged systems, certified reference systems and integrated infrastructure, and integrated platforms — with revenue and growth detail by product category and by region.</P> Market Forecast Thu, 08 Oct 2026 04:00:00 GMT Rajiv Ranjan https://my.idc.com/getdoc.jsp?containerId=lcUS54966926&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>Microsoft introduced Microsoft Copilot Managed Runtime, formerly Managed Apps, into public preview on September 25, 2026, as an application platform hosting layer and SDK in Microsoft 365 that governs AI-generated applications built in Microsoft and third-party tools. Governing the running artifact gives IT a single inventory, and the value of that approach depends on how many developers and outside builders route their apps through the SDK.</P> IDC Link Thu, 08 Oct 2026 04:00:00 GMT Adam Reeves https://my.idc.com/getdoc.jsp?containerId=EUR154947726&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Note summarizes the themes that emerged at NRF 2026: Retail’s Big Show Europe. It examines the shift from broad AI ambition to operational decision execution; the convergence of computer vision, RFID, smart data capture, shelf-edge infrastructure, and self-checkout; the continuing role of people and physical stores; and the data and operating foundations required for scale.</P><P>“NRF Europe 2026 showed that retail AI is being judged less by the novelty of the model and more by whether it can shorten the path from a signal to a useful action. Computer vision, RFID, self-checkout, and agentic workflows are converging around inventory accuracy, store execution, and loss prevention. The winners will be the retailers that connect those capabilities to trusted data and clear operating decisions without removing human accountability,” says Cristiano Quattrini, Senior Associate Advisor, IDC Retail Insights.</P> Market Note Thu, 08 Oct 2026 04:00:00 GMT Cristiano Quattrini, Ornella Urso, Filippo Battaini, Margot Juros, Ananda Chakravarty, Dorothy Creamer https://my.idc.com/getdoc.jsp?containerId=US54742027&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Perspective examines the agentic AI moving from pilot to production in wealth management in 2026, productivity and ROI evidence supporting it, and governance practices technology buyers need to scale autonomy safely.</P><P>“The wealth managers winning with agentic AI are not the ones moving fastest; they are the ones who built the strongest foundations in platforms and governance before building the autonomy functions as well as those who are constantly evolving their budgets and decision-making based on the rapid cadence of development in the industry,” says Michael Yeo, associate research director, IDC Financial Insights.</P> IDC Perspective Thu, 08 Oct 2026 04:00:00 GMT Dr. Chris Marshall, Michael Sek Pheng Yeo https://my.idc.com/getdoc.jsp?containerId=lcUS54966326&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication IDC Link Thu, 08 Oct 2026 04:00:00 GMT Emanuel Figueroa