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Excluding PLM, Which SaaS-Based Product Development Applications Are Manufacturers Prioritizing Based on Company Size?

John Snow — Fri, 16 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight highlights how manufacturers of different sizes (based on number of employees) are prioritizing various SaaS-based product development applications (not including PLM). The research reflects challenges that product manufacturers face, especially related to developing complex products that incorporate mechanical, electrical, and software components. Overall product manufacturers are increasingly deploying SaaS-based engineering applications to improve collaboration and ensure faster time to market, at lower cost, and with higher quality.

The data in this IDC Survey Spotlight is part of IDC's broader 2025 Product and Service Innovation Survey, which asked a wide range of questions about the challenges, strategies, and opportunities related to improving the development of manufactured products.

Global Partner Survey, 2025: Partner Business Models, Vendor Relationships, and Program Value

Fri, 16 Jan 2026 05:00:00 GMT

This IDC Survey is based on IDC's 2025 Global Partner Survey and provides insights into partner businesses and priorities. The survey was fielded from August to October 2025 and combines responses from nearly 2,500 senior stakeholders at partner organizations across North America (NA); Latin America (LATAM); Europe, Middle East, and Africa (EMEA); and Asia/Pacific (AP).

Key themes covered in this data cut include:

Partner firmographics and business models
Business outlook, market conditions, and cloud marketplaces
Vendor relationships and program value

IDC FutureScape: 全球开发者和DevOps 2026年预测——中国启示：成功定位——技术销售和营销领导者的机遇

Bryan Wang — Fri, 16 Jan 2026 05:00:00 GMT

本IDC市场演示文稿给出了2026—2031年有关开发者和DevOps的十大预测，描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素，并给出了面向技术销售领导者和技术营销领导者的相关建议。

IDC FutureScape: 全球开发者和DevOps 2026年预测：中国启示

Bryan Wang — Fri, 16 Jan 2026 05:00:00 GMT

本IDC技术买家演示文稿给出了2026—2031年有关开发者和DevOps市场的十大预测，描述了影响IT和业务决策者负责该项支出并有效利用相关解决方案的主要驱动因素。

To What Extent Are SMBs Using Low-Code/No-Code Technologies?

Elisabeth Clemmons, Katie Evans — Fri, 16 Jan 2026 05:00:00 GMT

This IDC Survey Spotlight examines how SMBs are approaching low-code/no-code practices in their organizations. It draws from IDC's Worldwide Small and Medium-Sized Business Survey, fielded in February 2025.

AI in Adtech: Industry Context, Brand Realities, and Evolving Use Case Considerations, 2026

Roger Beharry Lall — Thu, 15 Jan 2026 05:00:00 GMT

This IDC Market Presentation, initially shared in December 2025, begins by exploring the current advertising technology (adtech) context — the rise of unified omni-channel strategies, the shift from SEO to artificial intelligence (AI)-driven discovery, and the growing importance of first-party data, identity resolution, and data governance as prerequisites for effective artificial intelligence.

Artificial intelligence is reshaping the advertising technology landscape, redefining how brands discover audiences, orchestrate campaigns, and extract value from data across channels.

Against this backdrop, the presentation then examines some burgeoning AI use cases across the adtech landscape, including media buying, optimization, creative, and performance, contrasting midmarket and enterprise adoption patterns, risk considerations, and organizational decision dynamics.

The deck provides a practical, data-backed framework for vendors and brands planning AI-enabled adtech road maps and go-to-market strategies.

Delinea and StrongDM: A Stitch in Time, Secure Privilege Before It Unwinds

Emanuel Figueroa — Thu, 15 Jan 2026 05:00:00 GMT

For years, organizations relied on checkpoints to authenticate once, then assume trust for the rest of the journey. That approach worked when IT environments were relatively static. But today's reality isn't a straight flight; it's a turbulent mix of cloud, SaaS, DevOps pipelines, and AI agents operating at machine speed. Static trust doesn't fly anymore.

Delinea's acquisition of StrongDM signals a strategic shift: moving from static, vault-based PAM to dynamic, just-in-time (JIT) runtime authorization. The goal is to enforce least privilege at the moment of action across traditional infrastructure, cloud-native environments, and AI-driven workflows without rip-and-replace or added friction.

IDC Market Note: DevRev Leads the Way — from Apps to Agents

Go Suzuki — Thu, 15 Jan 2026 05:00:00 GMT

This IDC study summarizes the key characteristics, use cases, and adoption benefits of DevRev, an emerging software-as-a-service (SaaS)–based AI agent platform provider, and its solution, Computer. It also presents KOKUYO's initiatives as a real-world case, combining solution insights, practical examples, and IDC's perspective to guide organizations considering AI agent adoption.

This is the English translation of the Japanese document IDC #JPJ53949625.

Industry Analysis Perspective: European Engineering-Oriented Value Chain, 2025

Stefanie Naujoks, Heriberto Roman, Nigel Wallis — Thu, 15 Jan 2026 05:00:00 GMT

This IDC Industry Analysis Perspective provides technology vendors — including sales, marketing, product, and channel managers — with essential insights into the European engineering-oriented value chain (EOVC) sector. It clarifies how the industry functions, enabling readers to identify specific areas in which their technology solutions add real value, and focuses on the automotive, aerospace/defense, and industrial machinery sectors.

This document offers a comprehensive view of the EOVC landscape, detailing business dynamics, key players, and future directions on both regional and country levels, along with the implications for IT strategies in the sector.

"European EOVC manufacturers face a complex landscape of global competition, geopolitical tensions, and shifting market dynamics. Against this backdrop, companies in the automotive, aerospace/defense, and industrial machinery sectors need to drive innovation faster, modernize and digitize their operations, and enhance resilience. This presents significant opportunities for technology providers to enable these transformations," says Stefanie Naujoks, research director, IDC Manufacturing Insights.

Industry Snapshot: Worldwide Healthcare, 2025

Federico Mayr, Heriberto Roman, Manoj Vallikkat, Jennifer Eaton, Nigel Wallis — Thu, 15 Jan 2026 05:00:00 GMT

This IDC Market Presentation provides technology vendors with a comprehensive overview of the key characteristics of the global healthcare industry, highlighting potential business opportunities and capitalization strategies. Technology vendors can use this document as outlined:

Gain key insights on:

The global economic relevance of the healthcare industry, the performance of subverticals, and current forces impacting IT spending
The high-level business opportunities resulting from current business priorities, related key initiatives, and IT spending plans

Get guidance on:

Understanding the need for targeted go-to-market approaches, including targeted marketing narratives, to address manufacturers' investment plans over time
Targeting conversations with relevant stakeholders in lines of business beyond IT
Healthcare in 2026 to reach a critical turning point as organizations globally move from piloting AI solutions to deploying them at scale (Intelligent automation and ambient technologies are reshaping care delivery, while autonomous decision support, adaptive processes, and tailored patient interactions are becoming standard.)

Ongoing workforce challenges, increasing chronic disease rates, and mounting financial pressures force providers to redesign operations to deliver care in diverse settings and through various means. Shifts in regulation, global politics, and cybersecurity threats are influencing strategic choices, and resilient, interoperable systems and ethical innovation have become top priorities.

"Success will depend on leveraging AI to enhance clinical expertise, streamline operations, and achieve patient-focused outcomes." — IDC Healthcare Insights Team