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Dentsu’s Progress in 1H26: Japan Still Drives Growth While Waiting for the Americas Engine to Warm Up

Douglas Hayward — Tue, 27 Oct 2026 04:00:00 GMT

This IDC Market Note analyzes dentsu's 1H26 growth of 0.3%. Its growth in Japan offset declines in the Americas and APEJ. This document reviews regional and service-line performance, revised 2026 guidance, and the deferral of the 16.0% margin target to 2028. IDC assesses dentsu CEO Takeshi Sano's strategy of exporting Japan's consulting-led, AI-enabled model worldwide and argues that execution in the Americas, where Merkle must compete with Accenture Song and Deloitte Digital, will determine whether the turnaround succeeds. "Japan is the template for the new dentsu, but the turnaround will be won or lost in the Americas," says Douglas Hayward, senior research director for CX strategies and services, IDC.

IDC FutureScape: Rewiring Global IT Supply Chains 2027 Predictions

Tue, 27 Oct 2026 04:00:00 GMT

This IDC FutureScape highlights the top 10 predictions shaping global IT supply chains for the next five years and delivers actionable guidance through 2030. Geopolitical fragmentation, resource scarcity, and agentic AI are rewiring global IT supply chains.

"Geopolitical fragmentation is turning supply chain risk from a procurement problem into a board-level policy decision. Before the next disruption, enterprises need to write sourcing rules, secure power and compute capacity, and verify software origin. Those that do will turn resilience into a planning advantage, not an emergency response," said Jeff Janukowicz, research vice president, global lead, Semiconductors and Enabling Technologies.

IDC Market Glance: Transportation and Global Trade Applications, 3Q26

Stephanie Krishnan — Tue, 27 Oct 2026 04:00:00 GMT

IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the transportation and global trade applications market in 3Q26. It outlines the major segments supporting the market: transportation management and control tower software, global trade and customs compliance, and freight execution and autonomous asset coordination.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

IDC Survey Spotlight: How Many Developers Bring Their Own AI Tools to Work, and Why?

Adam Resnick — Tue, 27 Oct 2026 04:00:00 GMT

This IDC Survey Spotlight examines how many developers use AI tools that their employers do not provide or pay for, and why. IDC's 2026 Software Development and Application Modernization Survey (n = 565) finds that most developers use such tools and more than a third pay for most of their AI tools themselves. Personal accounts may lack contract protections that limit data retention and model training. Most leading reasons reflect developer preference, so the practice will likely continue as employer tools improve. Enterprises and suppliers should turn informal tool testing into a governed input.

Market Share: Worldwide DevOps Tools Shares, 2025

Jim Mercer — Tue, 27 Oct 2026 04:00:00 GMT

This IDC study examines the 2025 market shares of the leading vendors in the DevOps tools market.

The worldwide DevOps tools market reached $25.2 billion in 2025, growing 18.2%. Microsoft, Atlassian, and Datadog led, and many vendors that gained market share sell cloud platforms that store the foundational data AI agents need to act on.

"In 2025, the DevOps tools market was focused on deeper integration of AI and agentic AI across CI/CD pipelines to boost deployment velocity and operational resilience. This activity laid the groundwork for increased adoption of agentic AI software development and the emergence of the AI delivery life cycle in 2026." Jim Mercer, program vice president, Software Development, DevOps, and DevSecOps at IDC.

Cisco XDR Premier: Managed Detection and Response, Investigated End to End

Craig Robinson — Mon, 26 Oct 2026 04:00:00 GMT

This IDC Vendor Profile examines Cisco XDR Premier, Cisco’s managed detection and response service built on the Cisco XDR platform. It covers how the service is delivered and priced, how the technology and SOC operate, and where Cisco says the service is heading, and it closes with guidance for Cisco and for buyers.

IDC FutureScape: AI Factories Rewrite IT 2027 Predictions

Mon, 26 Oct 2026 04:00:00 GMT

This IDC FutureScape provides IDC’s top 10 predictions on the future of how AI factories rewrite IT. It offers guidance for tech leaders and their teams on how to anticipate and prepare for major developments that are reshaping the ways they procure, deploy, manage, and secure AI-ready infrastructure over the next five years.

“The combination of AI-driven business disruption and rising IT infrastructure techflation is forcing tech leaders to reexamine AI infrastructure strategies. AI factories are emerging to rewrite IT by providing scalable, standardized AI-ready infrastructure that will allow SMBs, enterprises, and service providers to move faster while better matching workload needs to the most appropriate option available,” explains Mary Johnston Turner, research vice president, AI and Workloads, Enterprise Infrastructure, IDC.

IDC PlanScape: Agentic AI Governance

Dr. Ken Knapton — Mon, 26 Oct 2026 04:00:00 GMT

This IDC PlanScape argues that mitigating the risk of overscoped agents requires governance, not another layer of detection tooling.

“Agent governance must define what an agent is permitted to access, which actions it may take independently, which duties must remain separated, what content it must treat as untrusted, and who is accountable for approving and reviewing those boundaries. It must also ensure that recovery paths and backup controls are not reachable through the same credentials that let an agent change production systems. That discipline maps directly to ISO/IEC 42001, the international standard for AI management systems, but it also fills a gap in many current AI governance programs: governing not only models and policies but also the operational authority of agents acting inside enterprise workflows,” says Dr. Ken Knapton, adjunct research advisor for IDC’s IT Executive Programs (IEP).

IDC Survey Spotlight: For PC Procurement, How Are Concerns about the Memory Shortage Impacting Demand for Flexible Financing?

Lara Greden — Mon, 26 Oct 2026 04:00:00 GMT

This IDC Survey Spotlight explores the extent of tech leader concerns about the memory shortage and how it impacts demand for flexible financing and service models. Understanding customer concerns regarding the memory shortage is important for qualifying opportunities: those who are concerned show significantly higher demand for flexible procurement options to address pricing and supply risks.

IDC Survey: Tracing the Supply Chain — Where Sustainability Tools Meet Procurement Reality

Amy Cravens — Mon, 26 Oct 2026 04:00:00 GMT

This IDC Survey examines how organizations use sustainability software for supply chain and procurement. This survey explores the challenges that organizations face in building a sustainable supply chain and the tools used to address them: from supplier data and risk management to collaboration and emissions tracking.

"Supply chain is on almost every sustainability agenda, but it is not one workflow. Different teams carry different responsibilities, and they need different tools to meet them. Vendors that understand those differences will be best placed to support their customers," says Amy Cravens, research manager, Sustainability and ESG Software, IDC.