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IDC Survey Spotlight: AI-Generated Code Volume Is Rising, and So Is the Share Developers Review

Adam Resnick — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Survey Spotlight examines how developer trust in AI-generated code is evolving as reliance on generative AI coding assistants deepens. AI code generation has moved past early adoption. A majority of developers now generate a substantial share of their code through AI tools, up from a minority one year earlier. At the same time, unconditional trust has not kept pace: Fewer developers accept AI-generated code without revision, and manual review remains a routine step in most workflows.

These findings suggest that as AI takes on a larger share of the coding workload, the center of gravity in development is shifting from generation to review. Developers are reviewing a larger share of AI-generated code as AI writes more of it. Oversight has become the constraint on how fast AI-assisted development can scale. The measure of success for AI coding assistants is therefore shifting as well: Vendors that strengthen review and verification capabilities, rather than raw generation speed, will be best positioned to convert AI’s growing footprint into durable productivity gains.

IDC Survey: Early Adopters of Functional Agentic AI in Media and Entertainment, 2026

Alex Holtz, Nigel Wallis — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Survey examines how early adopters in media and entertainment organizations are approaching the six core agentic sourcing models, ranging from consuming embedded and prebuilt agents as delivered to customizing them, developing internally, and outsourcing development. It also looks at how the sector's preference for validation and creative control determines which initiatives reach production.

In addition, it evaluates how media organizations define strategy and road maps, who owns investment decisions, how governance is centralized, and which performance metrics and business benefits drive prioritization. It identifies the operational, data, talent, and governance factors that constrain scalable agentic adoption across the enterprise.

IDC worldwide surveys with a combined 2,951 respondents captured the views of early adopters involved in agentic AI strategy, adoption, and governance as their organizations advanced from experimentation toward production-scale deployment. A dedicated subsample of media and entertainment respondents (n = 133) was extracted to enable focused examination of sourcing approaches, governance models, and adoption patterns that distinguish the sector from the broader market.

"In a sector where content, rights, and distribution leave little room for error, media treats sourcing as a portfolio of bets rather than a single wager — running build, buy, and customize approaches in parallel at near-equal rates. Validation comes before commitment: the sector pilots more and explores less than the rest of the world, working to prove that general-purpose agents fit its specialized, high-stakes workflows before moving them into production," said Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies.

IDC Survey: Energy Supplier Response, Support, and Trust Trends Across Regulated and Competitive Markets — Insights from IDC’s 2026 Energy Consumer Affordability & Trust Survey

Gaia Gallotti — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Survey examines a portion of IDC’s 2026 Energy Consumer Affordability & Trust Survey. This landmark study, conducted in May 2026, is a B2C survey that covers energy customers worldwide.

The survey covered 1,507 energy customers from the following 18 countries: Argentina, Australia, Brazil, Canada, Colombia, Italy, France, Germany, Malaysia, Mexico, the Netherlands, the Philippines, Singapore, Spain, Sweden, the United Kingdom, the United Arab Emirates, and the United States.

This IDC Survey examines how energy supplier response, support, and trust differ across two segments — namely, competitive markets (n = 691) and regulated markets ( n = 816).

The analysis covers:

Self-reported understanding of electricity bill calculation
Provider communication practices during cost increases
Clarity of provider explanations and availability of support
Types of support offered during cost increases
Comfort with proactive provider outreach
Tools and features that would help manage energy costs
Likelihood of and barriers to contacting the energy provider for help
Interest in energy-saving technologies and automated demand management

IDC’s Worldwide DevSecOps Software Tools Taxonomy, 2026

Katie Norton — Tue, 21 Jul 2026 04:00:00 GMT

This IDC study provides a detailed description of IDC’s DevSecOps software tools market taxonomy. It is an update to the taxonomy published in July 2024, reflecting updates to the functional markets that comprise the DevOps software tools market.

“IDC’s worldwide DevSecOps software tools taxonomy presents a standardized and detailed framework of the market, says Katie Norton, senior research manager, DevSecOps and software supply chain security, at IDC. “The document is an essential resource for users to better understand IDC’s DevSecOps tools research.”

Industry Conversation Handbook: Worldwide Utilities, 2026

Gaia Gallotti, John Villali, Claudia Medina, Nigel Wallis — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Market Presentation is designed to provide general and synthetic knowledge to support technology suppliers’ salespeople when they first approach buyers from the utilities industry. The IDC Industry Conversation Handbook is aimed at igniting meaningful customer engagement, addressing the following questions:

What is the industry structure and what are the key business processes?
How can you improve your sales approach to better address the needs of potential buyers?
Learn about how specific technologies interact with the industry and how to position your offerings to meet industry requirements effectively.
Communicate competently with buyers by using language that resonates with them, initiating conversations, and asking questions that are relevant to their interests and needs.
Showcase the most appropriate products/services that meet the buyer’s needs, illustrating with real-life examples how they can be advantageous to the buyer.

The topics discussed in this Industry Conversation Handbook are selected by IDC analysts based on in-depth and ongoing IDC research about the key technologies applied to operations within the utilities industry.

“Utilities are not short of technology options; in fact, the technology is broadly mature. Technology suppliers that lead with industry expertise, speak the language of business outcomes, and bring a clear roadmap across CX modernization, AI, grid edge intelligence, and cybersecurity among other topics will earn long-term relevance in one of the most demanding and rewarding verticals in the market,” said Gaia Gallotti, research director, IDC Energy Insights.

The handbook equips sales professionals with basic information concerning the utilities industry to contact buyers with confidence. It provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversational teasers and examples. It does not provide an in-depth analysis of the industry or of buyer personas, nor does it seek to present a comprehensive sales strategy.

Market Share: Worldwide Creative Applications Shares, 2025

Roger Beharry Lall — Tue, 21 Jul 2026 04:00:00 GMT

This IDC presentation provides a detailed breakdown of vendor revenue, share, and growth across the creative applications market in 2025. The worldwide creative applications market reached $22.0 billion in 2025, growing 17.2% as generative AI accelerated content production economics and expanded the buyer base well beyond traditional creative departments. The market remains highly concentrated at the top, yet competitive dynamics below that tier are shifting, with several challengers posting growth rates well above the market average on the strength of accessible, AI-native platforms.

“Generative AI is restructuring the underlying economics of content production in this market, and today’s share rankings still reflect yesterday’s workflows. Established vendors have earned their positions and are not going anywhere, but the next wave of growth will be contested at the margins by a new generation of vendors rewriting the rules of creative production.” — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

Market Share: Worldwide Enterprise Applications Software Shares, 2025 — AI Is Making an Impact

Mickey North Rizza — Tue, 21 Jul 2026 04:00:00 GMT

This IDC presentation reviews the vendor market shares for the worldwide enterprise applications software market for 2025.

“Cloud applications continue to grow, especially with the addition of AI innovation. AI is much more standardized across workflows and tasks in the cloud, reshaping processes with greater insights, intuitiveness, and value that drives faster decisions, while improving customer experience, profitability, customer satisfaction, and even driving new revenue growth. Organizations are capitalizing on the enterprise application vendor’s innovation with AI embedded in the processes, such that their organization brings a competitive edge in this new digital AI world.” — Mickey North Rizza, group vice president, Enterprise Software and Agents at IDC

Neuracle and BrainCo Illustrate the Expanding Commercial Ecosystem for Brain-Computer Interfaces

Heather West, PhD — Tue, 21 Jul 2026 04:00:00 GMT

Brain-computer interfaces (BCI) are approaching an important commercialization milestone. Technologies once confined to research laboratories and limited clinical trials are beginning to emerge as commercially reimbursed medical devices and AI-enabled platforms for human-machine interaction. The latest announcements from Neuracle and BrainCo illustrate how BCIs are simultaneously maturing across healthcare and AI and other emerging technologies, reinforcing IDC's view that convergence with AI, robotics, and heterogeneous computing will define the market's next phase.

What Retailers Need to Know about Embedded Finance in Payment and Commerce/POS Platforms

Cristiano Quattrini, Margot Juros — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Perspective examines how embedded finance is reshaping the role of payment and unified commerce/point-of-sale (POS) platforms in retail. As financial services become increasingly integrated into checkout, loyalty, marketplace, seller, and store operations, retailers must move beyond viewing payments as a transaction-processing function. Embedded finance creates opportunities to improve conversion, increase customer retention, support marketplace sellers, accelerate payouts, monetize ecosystems, and strengthen loyalty propositions. However, it also introduces new challenges around regulation, fraud, data governance, operational resilience, partner dependency, and customer trust. Retail technology buyers should therefore treat embedded finance as a strategic commerce capability that requires cross-functional governance, clear use case prioritization, strong platform evaluation, and measurable business outcomes.

“Embedded finance is changing the strategic role of payment and POS platforms in retail. These platforms are no longer simply where transactions are accepted; they are becoming the infrastructure through which retailers can deliver affordability, loyalty, seller services, faster payouts, and new financial experiences. The opportunity is not just to add more payment options but to embed financial value into the retail journey in a way that improves customer trust, operational efficiency, and ecosystem monetization. To succeed, retailers must balance innovation with governance, compliance, data control, and brand responsibility,” says Cristiano Quattrini, senior associate advisor, IDC Retail Insights.

Buoyant Enterprise for Linkerd 2.20: Enterprise Mesh Expansion Meets Agentic AI Governance

Jim Mercer — Mon, 20 Jul 2026 04:00:00 GMT

Buoyant's recent release of Buoyant Enterprise for Linkerd 2.20 (BEL) is intended to help enterprises confront the new operational realities. The release delivers automated mTLS trust anchor rotation, Windows VM and bare metal mesh expansion, rate-limited load balancing integrated with Buoyant's HAZL zone-aware balancer, control plane memory reductions, and native sidecars, which are now GA.

Today, production environments increasingly host nondeterministic, agentic workloads that must be governed, not merely connected. These updates reflect Buoyant's positioning of Linkerd as the enforcement point for agentic AI, the data path firewall capable of parsing HTTP and MCP traffic to decide, pod by pod, what an autonomous agent may and may not do.