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Braze Goes Agentic: BrazeAI Operator, Agent Console, and Creative Studio Reach General Availability

Gerry Murray — Wed, 06 May 2026 04:00:00 GMT

Braze announced the simultaneous GA of BrazeAI Operator, Agent Console, and Creative Studio, and EU-hosted infrastructure for Braze's Decisioning Studio. This reinforces Braze's time-to-value and usability differentiators that are increasingly relevant to enterprise marketing organizations without deep martech engineering resources.

Google CloudNext 2026: Observability and AIOps Announcements Expand the Operation Scope of the Platform

Shannon Kalvar — Wed, 06 May 2026 04:00:00 GMT

LogicGate Introduces Config Newton: The First Agentic GRC Engineer

Philip D. Harris, CISSP, CCSK — Wed, 06 May 2026 04:00:00 GMT

This IDC Link examines the early market impact of LogicGate’s announcement of a new AI capability, Config Newton, an Agentic GRC Engineer. Config Newton is designed to reduce the “busy work”, perform the “heavy lifting”, and “augment the performance” of GRC leaders and analysts. The availability of Config Newton positions LogicGate’s GRC platform to bring greater contextual clarity enabling informed decisions, implementing LogicGate best practices, and accelerating time-to-value.

Messagepoint Launches MARCIEAssure, an AI-Powered Quality Assurance Solution for Medicare Advantage Documents

Amy Machado — Wed, 06 May 2026 04:00:00 GMT

Microsoft Customer Insights and Agent 365: An Emerging Architecture for Agentic Mesh for CX

Gerry Murray — Wed, 06 May 2026 04:00:00 GMT

Oracle Applications Analyst Summit 2026: Hitting it of the Park with Agentic Applications

Mickey North Rizza — Wed, 06 May 2026 04:00:00 GMT

Oracle held its Applications Analyst Summit 2026 April 28^th at Oracle Park in San Fracisco. While the San Francisco Giants were away, the technology analysts took over learning more about Agentic Applications. Oracle unveiled its next step in its AI in Fusion Applications moving from hundreds of Oracle-built AI agents, the AI Agents Studio for customer and partner-built AI agents, AI workflows and the AI Agent Marketplace with pre-built AI Agents to Agentic Applications.

Oracle’s movement to Agentic Applications is the natural next step for Oracle beyond embedding AI in the standard workflows. The AI Agents are driven by outcomes but based on specific business objectives such as close the books faster or reduce attrition that have dynamic workflows that can adjust to changing conditions to solve problems and achieve objectives. The Agentic Applications are built for enterprise execution within data governance, security, and approval frameworks, along with full auditability. The Agentic Applications are powered by teams of specialized agents that continuously advance work based on the organization’s objectives, such as ledger agent and consolidation agent that work towards accounting model objectives.

These new forward-looking Agentic Applications bring about a continuous review, an ability for the employee to review what is going on and look at areas that may need additional help, changes, or updates. Employees can quickly drill in, review and update as needed right then or make changes later on as it relates to their organizational standard operating procedures and policies. Oracle just recently introduced 22 new Fusion Agentic Applications, a part of Fusion Applications, including a few that captured my attention around Maintenance Operations Workspace, Design-to-Source Workspace, and Workforce Operations Command Center, that bring more business information across more functions while also bringing in more workflows beyond just task-based Agents.

While these new Agentic Applications are critical for creating faster decisions and more economic value, they are also creating the pathway towards the autonomous organization. The organization can use the Agentic Applications as little or as much as possible, which creates less autonomy with humans in the loop where the agent assists in tasks and workflows while the human decides. For organizations that need to understand AI better and build trust it does so with low risk. While the human in the loop brings out much it also has immediate productivity gains. The middle of the road towards autonomous is more about the human in the lead with Agents handling routine work and the human handling the exceptions while scaling operations quickly. As organizations gain trust and want to adopt more with the Agent driving the processes with the human owning the outcome, they move towards autonomous execution. Autonomous execution leads to end-to-end execution with policy, human only for true exceptions, continuous real-time optimization and maximum capacity and speed which is really about business transformation.

Oracle’s customers in attendance had much to say about the Agentic Applications though all was under NDA. The great news is everyone is working on AI and finding value in Oracle’s approach overall. And many are finding new methods of working, how to prioritize the use cases for adoption, and how to calculate their ROI (throughput, productivity, efficiency, etc.)

AI's Impact on Discovery, Advertising, and Brand

Roger Beharry Lall — Tue, 05 May 2026 04:00:00 GMT

This IDC Tech Buyer Presentation, delivered at IDC Directions 2026, provides buyers with insights regarding the impact of AI on discovery, advertising, and brand.

A tectonic shift is underway in how brands are discovered, evaluated, and chosen, as generative AI reshapes the rules of marketing and commerce. Traditional search is giving way to AI-generated answers, zero-click journeys, and agent-driven buying, where both consumers and B2B buyers increasingly rely on AI to research, compare, and even make decisions on their behalf. This transformation is redefining visibility, forcing brands to move beyond SEO toward becoming machine-readable, contextually relevant, and continuously optimized across a fragmented content and technology landscape.

In addition, new advertising models are emerging within AI environments, creating both disruption and opportunity. In this new era, success will depend on how well brands align content, data, and systems to influence AI-driven discovery — and ultimately earn a place in the decisions machines make on behalf of customers.

AI's Impact on Discovery, Advertising, and Brand Marketing

Roger Beharry Lall — Tue, 05 May 2026 04:00:00 GMT

These event proceedings were presented at the IDC Directions conference in Boston in April 2026.

How your brand is discovered, evaluated, and remembered has been turned upside down by AI. This session challenges long-standing assumptions about SEO/AEO, media, and brand building with the latest research and outlines practical actions marketers can take to stay competitive in an AI-first market.

Agentic AI Platforms: The Lynchpin for Deployment and New Competitive Battleground

Mickey North Rizza, Neil Ward-Dutton — Tue, 05 May 2026 04:00:00 GMT

These event proceedings were presented at the IDC Directions conference in Boston in April 2026.

Enterprises want to evolve from one-off, prebuilt agents into sophisticated, agentic solutions that drive business transformation. Nancy Gohring and Mickey North Rizza will explore the fast-moving agentic AI platform market, including enterprise demand, competitive battlegrounds, and tensions/opportunities for entrenched enterprise app providers.

Contact Center Country Focus, 2025: The United Kingdom — Key Factors to Succeed in the Market

Oru Mohiuddin — Tue, 05 May 2026 04:00:00 GMT

This IDC Market Presentation provides an overview of the U.K. contact center market and key factors to succeed in the market. The U.K. contact center market is distinct from the rest of Europe, pairing a strong appetite for advanced technology and AI with a uniquely high sensitivity to security driven by its role as a global business and services hub. Unlike many European markets where security concerns stem from a more conservative regulatory culture, U.K. security priorities are shaped by greater exposure to cross‑border threats and spillover risks, forcing organizations to balance speed and innovation with resilience and control. This creates a rare combination of high innovation potential and complex risk management, making the United Kingdom a critical market for vendors seeking growth — and a compelling reason to dive deeper into this document.