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IDC MarketScape: Worldwide AI-Enabled Direct Spend 2026 Vendor Assessment

Patrick Reymann, Simon Ellis — Fri, 18 Sep 2026 04:00:00 GMT

This IDC study provides insights into the worldwide AI-enabled direct spend market. Direct spend software is becoming a strategic control plane for manufacturers, connecting design, BOMs, sourcing, supplier collaboration, cost, quality, risk, and execution. In 2026, leaders differentiate through manufacturing-specific process depth, ERP/PLM integration, closed-loop collaboration, and governed AI — not generic RFx capability. Buyers should prioritize fit for their manufacturing model and clean master-data flows, measurable AI outcomes, and embedded sustainability and compliance. The market is shifting toward supervised agentic workflows, should-cost intelligence, multitier visibility, and convergence with product life-cycle and supply chain systems.

"Direct spend is no longer indirect procurement with longer lead times — it is the digital control plane linking product design, sourcing, supplier execution, and risk. The winners will pair manufacturing depth with governed AI and integration that works in production." — Patrick Reymann, research director, Procurement Applications and Agents

IDC MarketScape: Worldwide Agentic AI–Enabled Customer Service 2026 Vendor Assessment

Oru Mohiuddin, Michelle Morgan — Fri, 18 Sep 2026 04:00:00 GMT

This IDC study discusses how agentic AI is reshaping customer service by converging previously fragmented contact center and ticketing systems into a single model, using intent recognition and orchestration rather than manual routing. Master agents will coordinate specialized AI agents via standards like MCP and A2A, drawing on a unified data layer and knowledge base for consistent context. This demands converged IT infrastructure, robust governance, and human oversight for critical actions. As AI handles more autonomously, human agents will focus on complex, high-touch work, reshaping workforce management and the competitive landscape around architecture rather than features alone.

“Agentic AI is breaking down the structural barriers that have long separated contact centers, ticketing, and case management, opening the market to a far more diverse range of players than we’ve seen before. The vendors that win this market will be the ones that get to agentic maturity first, at scale, without compromising on accuracy or security,” said Oru Mohiuddin, research director, IDC.

IDC MarketScape: Worldwide Agentic Marketing for Small Businesses 2026 Vendor Assessment

Roger Beharry Lall — Fri, 18 Sep 2026 04:00:00 GMT

This IDC study evaluates agentic marketing platforms available to small businesses and provides essential guidance for technology buyers in this segment. Small businesses have historically been caught between consumer-grade marketing tools that are too limited and enterprise platforms that are too complex to adopt without dedicated technical staff. Agentic marketing platforms are beginning to close that gap, offering AI agents that plan, execute, and adjust campaigns with limited manual intervention. This study defines the market, evaluates vendors serving small business buyers, and assesses how close current offerings come to genuine agentic capability, the ability to learn and adapt without manual reconfiguration, versus sophisticated automation carrying an agent label. IDC finds real, practical value available today, alongside real gaps small business buyers should weigh carefully, particularly around ongoing technical requirements and governance that works without a dedicated administrator.

"The small businesses winning with agentic marketing aren't the ones chasing the most sophisticated platform. They're choosing vendors that work out of the box, solve one clear use case, and prove value within weeks. This market is moving fast, and the vendors pulling ahead are building specifically for what small businesses need, not retrofitting enterprise tools for a smaller buyer." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications

IDC MarketScape: Worldwide Intelligent Content Services 2026 Vendor Assessment

Amy Machado — Fri, 18 Sep 2026 04:00:00 GMT

This IDC study examines how content services vendors are adapting as content shifts from a passive system of record to the context layer that AI — and, increasingly, AI agents — depend on to reason, retrieve, and act. IDC evaluates vendors on their ability to make enterprise content AI ready at scale. This includes enrichment and semantic retrieval, native agent access through emerging standards like MCP, governance built directly into the platform to manage AI's expanded risk surface, and content modernization built into the migration process itself.

"Content earns the label 'intelligent' when it stops being merely stored and retrieved and becomes the context layer that AI and automation depend on to reason, retrieve, and act reliably," says Amy Machado, research director, Content and Knowledge Discovery Strategies, IDC.

IDC MarketScape: Worldwide Intelligent Customer Communication Management 2026 Vendor Assessment

Amy Machado — Fri, 18 Sep 2026 04:00:00 GMT

This IDC MarketScape study represents a vendor assessment of the worldwide intelligent customer communications management (CCM) software market through the IDC MarketScape model. This year's assessment lands at an inflection point for the market: vendors are racing to embed AI into every layer of the platform, rather than treating it as a bolt-on content-generation feature. That shift is also reshaping the competitive landscape itself, as AI-assisted migration tooling meaningfully lowers the switching costs that have long protected incumbent vendors. This study evaluates CCM vendors on the strength and maturity of their AI and automation strategy, the rigor of their governance and compliance posture as AI takes on more autonomous work, and their ability to reduce the operational and administrative burden that has historically driven CCM's total cost of ownership.

"AI is now touching nearly every part of the CCM platform, including authoring, personalization, admin, migration, and orchestration," said Amy Machado, research director, IDC. "That's exactly why governance cannot be an afterthought. Buyers need to know who approved what, where their data went, and whether the AI enforcing their compliance rules are transparent and auditable."

IDC's Worldwide Semiannual AI, Data and Automation Cloud Services Tracker

Rasmus Andsbjerg, Karen Massey — Fri, 18 Sep 2026 04:00:00 GMT

This IDC study outlines market segmentation and measurement methodologies for the AI, data, and automation cloud services tracker, including software markets, company, geography, deployment type, and revenue metrics reported. It serves as the foundation for understanding the reported segments of the tracker and describes how these segments relate to IDC research in general.

"IDC's Worldwide Semiannual AI, Data, and Automation Cloud Services Tracker represents a comprehensive outline of segments reported in the data product," says Karen Massey, director, Data and Analytics, IDC. "The tracker is a critical research tool to measure performance of market participants, review market opportunities, guide investment decisions, identify partners, analyze acquisitions, and much more," she also adds.

Market Analysis Perspective: Worldwide Managed Edge and Content Delivery Services, 2026

Ghassan Abdo — Fri, 18 Sep 2026 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide managed edge and content delivery services market. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers and service providers.

"The managed edge and content delivery services market is at an inflection point with the emergence of edge as a control point for AI inferencing and NaaS as the consumption model for connectivity services." — Ghassan Abdo, research VP, Worldwide Telecom, Managed Edge and Delivery Services, IDC.

市场份额：中国医院资源规划系统市场份额，2025

Erin Lin — Fri, 18 Sep 2026 04:00:00 GMT

本IDC研究分析了2025年中国医院资源规划（HRP）系统市场中领先供应商的市场份额，阐释了市场的发展趋势和竞争态势，并对领先厂商在2025年的市场表现进行了分析评价。本报告可供医院在选择医院资源规划系统供应商时参考。

"2025年国内HRP行业整体保持小幅稳步增长，医院端需求升维，从财务、物资管理系统的基础建设阶段，转向DRG/DIP成本管控、集团医共体统一运营、全院运营数据治理、AI智能等模块及功能的建设阶段，为行业中长期增长打开空间。未来，市场竞争将转向AI运营智能体、全栈信创兼容、集团化多院区协同，以及专业化技术和咨询服务的综合能力比拼。未来一阶段，市场资源将持续向具备完整产品矩阵、全链路数智服务能力的头部厂商集中。"——IDC中国医疗领域高级市场分析师林红

IDC Survey: Software Development and Application Modernization Survey

Matthew Flug — Thu, 17 Sep 2026 04:00:00 GMT

This IDC Survey examines how organizations approach legacy application modernization and the role AI and agentic AI tools play in that process. Based on IDC's 2026 Software Development and Application Modernization Survey surveying software developers and development and engineering leaders worldwide, agentic AI has reached parity with established, non-agentic AI tooling in modernization work today, even as trust and governance concerns, not budget, remain the binding constraint on broader adoption. Legacy modernization itself is a near-universal near-term priority, and organizations consistently prioritize durable quality, maintainability, and scalability over speed or cost when applying AI to that work.

IDC's Worldwide Global Capability Center Services Taxonomy, 2026

Sreenivas Duvvuri Venkata — Thu, 17 Sep 2026 04:00:00 GMT

This IDC study provides a detailed description of IDC's Worldwide Global Capability Center (GCC) Services Taxonomy. GCC services describe the third-party services an enterprise engages to plan, establish, operate on a transitional basis, and mature an enterprise-owned, insourced capability center. In this study, GCC services draws on multiple foundation and competitive service markets and is intended to be applied through an extraction approach rather than treated as a standalone foundation market. The qualifying test is that a service builds, transforms, or enables a capability the client owns and insources, or runs a center under an arrangement that carries a transfer option.

This IDC Taxonomy establishes qualification criteria for GCC services. It also defines boundaries and exclusions to preserve the insourcing-versus-outsourcing distinction by excluding business process outsourcing (BPO), managed, and professional services delivered and owned entirely by a provider, and staff augmentation with no transfer intent. It organizes the market into four segments, namely advisory, build, run, and transform. Three horizontal layers cut across all four segments: the functions a center supports, the engagement and operating models that structure the work, and the provider-owned platforms, accelerators, agents, and reusable IP that enable it.

The study also includes service-level definitions, buyer and policy-maker context, and segment-level guidance to support consistent application of the taxonomy across services domains and to underpin future IDC research and extraction-based sizing.

"The GCC services market is being reshaped by three forces: agentic technology, a reset of GCC mandates, and rising expectations of value. What makes the market distinctive is that providers are paid to build capability the client will ultimately own and run itself," said Sreenivas Duvvuri Venkata, senior research analyst, Worldwide Global Capability Center and Agentic Business Process Outsourcing Services at IDC. "Transfer intent is a critical element of this IDC Taxonomy, and it is what separates GCC services from outsourcing. As agentic AI resets the head count logic that built the captive model, buyers and providers need a shared vocabulary for what is actually being bought."