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How Have Changes in the Geopolitical Landscape Impacted Organizational Sustainability and Sustainability Software Spend?

Amy Cravens — Tue, 14 Oct 2025 04:00:00 GMT

This IDC Survey Spotlight highlights the results of IDC's 2025 Macro Impacts on Sustainability Survey. The survey reveals that geopolitical events are accelerating — not hindering — organizational ESG commitments. Amid global geopolitical shifts, organizations are doubling down on sustainability and sustainability software investments, recognizing the critical role these tools play in managing long-term risk and securing market access. Growth in spending is concentrated in areas like data management, ESG reporting, carbon accounting, supplier sustainability, and emerging AI-driven solutions that accelerate progress toward sustainability goals

Meta Launches Three New Smart Glasses Including Its First with a Display

Jitesh Ubrani — Tue, 23 Sep 2025 04:00:00 GMT

Meta's new smart glasses lineup showcases meaningful hardware upgrades and deeper integration with Meta AI, positioning the Ray-Ban Gen 2 and Oakley Vanguard to drive volume and broaden appeal. The Meta Ray-Ban Display, while still early stage, introduces a new computing paradigm and is being rolled out cautiously — first in the United States with curated retail experiences and plans to expand to other markets next year, signaling Meta's intent to refine the product through real-world feedback. Together, these products further Meta's lead in the smart glasses market and reinforce the company's image as a trailblazer while increasing pressure on the competition in terms of timing, input methods, and distribution.

Open Source GenAI Trends: Insights from IDC's Global GenAI Technology Trends Survey, June 2025

Michele Rosen — Thu, 21 Aug 2025 04:00:00 GMT

This IDC Market Presentation highlights survey data about open source software and foundation models from IDC's Global GenAI Technology Trends Survey, conducted in June 2025. The survey shows that use of open foundation models continues to increase and open source software is extremely or very important to the enterprise GenAI application stack, especially for development.

Meta Conversations Forum: Removing Friction and Building Relationships that Drive Business

Wayne Kurtzman — Fri, 11 Jul 2025 04:00:00 GMT

Meta (NASDAQ: META) for the first time held its annual Meta Conversations Executive Forum in the United States. Held at the Fontainebleau Resort in Miami Beach, Florida, from June 30 to July 2, 2025, Meta focused on the growth and next step of conversational messaging platforms, and especially WhatsApp. The company introduced centralized marketing campaigns, expanded AI support and calling options for businesses using WhatsApp.

IDC’s Worldwide 3rd Platform Spending Guide Taxonomy, 2025: Healthcare — Release V1, 2025

Fri, 06 Jun 2025 04:00:00 GMT

This IDC study provides a detailed description of the methodology and taxonomy for IDC’s Worldwide 3rd Platform Spending Guide for healthcare. It should be used as a companion piece for IDC’s Worldwide 3rd Platform Spending Guide for healthcare. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd to 3rd Platform technologies.

“IDC’s Worldwide 3rd Platform Spending Guide for healthcare presents a comprehensive view of the 3rd Platform opportunity across the healthcare subindustries,” says Karen Massey, research director of IDC’s Customer Insights and Analysis Group. “This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market.”

IDC's Worldwide 3rd Platform Spending Guide Taxonomy, 2025: Government — Release V1, 2025

Tue, 03 Jun 2025 04:00:00 GMT

This IDC study provides a detailed description of IDC's Worldwide 3rd Platform Spending Guide for Government methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide 3rd Platform Spending Guide for Government. Technology suppliers may utilize this approach and structure to help them build an industry- and subindustry-focused organization to refocus products and services within the evolution from 2nd Platform to 3rd Platform technologies.

"IDC's Worldwide 3rd Platform Spending Guide for Government presents a comprehensive view of the 3rd Platform opportunity across the government subindustries," says Karen Massey, research director of IDC's Customer Insights and Analysis Group. "This is an invaluable resource to help vendors define and standardize their vocabulary and approach to this expanding and dynamic market."

Open Source Software Vendor Funding, 1Q25

Michele Rosen — Tue, 03 Jun 2025 04:00:00 GMT

This IDC Market Presentation highlights eight vendors whose commercial products are based on open source software. These vendors — Baseten, Beamable, Browser Use, Formance, Onyx, Rerun, Temporal, and WunderGraph — received a cumulative total of $307 million in funding during the first quarter of 2025.

Japan 3rd Platform Forecast by Vertical Segment and Company Size, 2025–2029

Ko Shikita, Hitoshi Ichimura — Fri, 30 May 2025 04:00:00 GMT

This IDC study classifies Japan industries into 21 industry sectors, including 17 business categories and four non-business categories — central government, local governments, education, and consumers — and reports the actual (2024) and forecast (2025–2029) 3rd Platform spending in each sector. This study also analyzes the market across five company sizes and provides forecast data for the 3rd Platform spending by industry and company size.

Ko Shikita, research manager of Verticals and Cross Technologies at IDC Japan, says that enterprise measures to minimize the impact of U.S. trade tariffs will provide an opportunity for IT suppliers to expand opportunities to provide various solutions that focus on strengthening supply chain resilience. He says, "IT suppliers should not simply act as 'system implementation support providers' for these solutions but rather provide them in a position to support their customers' decision-making as 'companions to business transformation.' This will broaden the range of proposals they can make in areas such as supply chain management and risk management, and they can expect to expand their business in the medium to long term as this is a key area of IT/digital spending."

This is the English translation of the Japanese document IDC #JPJ52154725.

Audience Data Acquisition Tools and Tactics Across Advertising and Marketing

Roger Beharry Lall — Tue, 20 May 2025 04:00:00 GMT

This IDC Survey unveils key findings from a February 2025 online survey of over 100 U.S. marketing and advertising decision-makers in enterprises across multiple industries.

The survey explores the evolving landscape of audience data acquisition in the wake of changing privacy regulations and technological shifts. Discover the critical insights into where brands are focusing their investment, the challenges and opportunities surrounding alternative data strategies, and the emerging technologies shaping how marketers understand and reach their audiences.