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What Are the Top Factors Preventing SMBs from Investing in GenAI?

Elisabeth Clemmons, Katie Evans — Wed, 02 Jul 2025 04:00:00 GMT

This IDC Survey Spotlight analyzes the top barriers to SMBs' GenAI adoption. It compares the factors limiting GenAI evaluation and further expansion for small businesses (1–99 employees) and medium-sized businesses (100–999 employees). This document draws data from the 2025 edition of IDC's Worldwide Small and Medium Business Survey.

U.S. SMB Communications Services Forecast, 2025–2029

Jason Blackwell — Fri, 27 Jun 2025 04:00:00 GMT

This IDC presentation analyzes and forecasts the revenue for the U.S. small and medium-sized business (SMB) communications services market. The presentation provides IDC's definitions of SMB and telecom voice and data categories, and it presents a detailed forecast, beginning in 2024 and extending through 2029.

"Small and medium-sized businesses understand the necessity to invest in technologies and services that address their operational challenges and enhance customer interactions. This creates a lucrative opportunity for providers of voice and data communication services. However, SMBs have limited resources, so service providers should offer customized solutions, prioritize business outcomes, and guide their SMB customers through the overwhelming technology options." — Jason Blackwell, research director, SMB Communications and Consumer Communications Services

AT&T Launches Business Voice Service to Drive Migration from Legacy POTS Lines

Jason Blackwell — Thu, 26 Jun 2025 04:00:00 GMT

AT&T has unveiled a new Plain-Old Telephone Service (POTS)–line replacement solution, known as AT&T Business Voice. This is not AT&T’s first solution in this space, but this new offering strategically positions AT&T to compete with third-party POTS-line replacement solutions, aiming to minimize customer churn and secure revenue as businesses transition away from legacy voice services.

2025年国内ユーザー企業調査：産業分野別／企業規模別／地域別 IT投資動向と課題

Hitoshi Ichimura — Tue, 24 Jun 2025 04:00:00 GMT

本調査レポートは、2025年4月に実施したユーザー調査を基に、国内企業のIT投資動向について、産業分野別、企業規模別および地域別に分析を行ったものである。IT支出状況、IT部門の課題とその中でもレガシーシステムのモダナイゼーションにおける課題、最新テクノロジーの利用状況と特にAI（Artificial Intelligence：人工知能）システム、Generative AI（生成AI：以下、GenAI）の利活用状況、ならびにデジタルトランスフォーメーション（DX）／デジタルビジネスの取り組みの状況とその目的について調査した。

本調査レポートで分析した項目は以下の通りである。

産業分野別、企業規模別、地域別IT支出の動向：（2024年度／2025年度のIT支出見込み、IT支出予算増減の理由、IT支出領域）
IT部門が抱える課題：（IT部門の課題、レガシーシステムの稼働状況、レガシーシステムモダナイゼーションでの課題）
最新テクノロジー利用状況：（IT支出領域における活用テクノロジー、AI/GenAIの利活用の状況、AI/GenAIの利活用ユースケース）
DX／デジタルビジネス推進動向：（DX／デジタルビジネス取り組みの状況、DX／デジタルビジネスの目的）

Adobe FY 2Q25 Market Analysis: AI Transformation Drives Strong Performance

Gerry Murray — Mon, 23 Jun 2025 04:00:00 GMT

Adobe released its 2Q25 results on June 12, 2025. Revenue and earnings highlights included:

Record revenue of $5.87 billion in its second quarter of FY25, which represents 11% year-over-year growth as reported and in constant currency.
GAAP operating income in the second quarter was $2.11 billion and non-GAAP operating income was $2.67 billion. GAAP net income was $1.69 billion and non-GAAP net income was $2.17 billion.
The company's subscription-based model continued to demonstrate resilience, with subscription revenue representing 96% of total revenue at $5.64 billion, growing 11.5% year over year as reported.

IDC Market Glance: AI Marketing Applications for SMB Organizations, 3Q25

Roger Beharry Lall — Thu, 19 Jun 2025 04:00:00 GMT

This IDC Market Glance provides a comprehensive overview of the AI marketing applications landscape for small and medium-sized businesses (SMBs) as of 3Q25. It maps the key segments and leading vendors across the rapidly evolving SMB AI marketing ecosystem, illustrating how AI is transforming core marketing functions and enabling SMBs to compete more effectively with limited resources.

This IDC Market Glance segments the market into areas such as AI-enabled marketing automation platforms, predictive AI journey optimization, SEO/keyword research, website creation, copywriting, creative apps for image and video generation, voice and music creation, and AI-enabled social marketing tools. It also highlights the importance of foundational AI infrastructure, including models, tools, and platforms that underpin these marketing solutions.

This IDC Market Glance defines each segment in detail, outlining the capabilities and benefits for SMBs, and visualizes a non-exhaustive selection of vendors active in each area. It also helps SMBs, vendors, service partners, and investors understand the competitive landscape, identify potential opportunities, and make informed technology investment decisions in the fast-growing AI marketing space for SMB organizations.

Talkdesk Reaches Small Businesses with the Launch of Talkdesk Express

Oru Mohiuddin, Michelle Morgan, Lou Reinemann — Mon, 16 Jun 2025 04:00:00 GMT

Talkdesk has launched Talkdesk Express, a solution tailored for small businesses with up to 50 employees. Talkdesk Express offers AI-powered customer experience tools without the complexity of larger systems. It features intelligent customer routing, real-time agent assistance, and 24/7 virtual agents. The platform is accessible directly from Talkdesk's website, with a simple setup and usage-based pricing model, including $100 in free credits and 25 free licenses. This strategic move aims to make advanced AI solutions affordable and accessible, expanding Talkdesk's market reach in the process.

Winning in Southeast Asia’s Small and Medium-Sized Business/Midmarket: AI, Cloud and Security Priorities Driving Vendor Opportunities

Supriya Deka, Sheena Wee — Mon, 16 Jun 2025 04:00:00 GMT

This Market Presentation provides a strategic view of how small and medium-sized businesses and the midmarket segment across Southeast Asia are investing in technology to scale operations, improve agility, and navigate increasing complexity. Based on IDC research across five key Southeast Asia markets (Singapore, Indonesia, Malaysia, Thailand, and the Philippines), the report highlights evolving technology priorities and offers guidance to technology sales leaders targeting this high-potential segment.

2025年国内IT市場地域金融機関と地方自治体におけるIT支出動向

Hitoshi Ichimura — Wed, 04 Jun 2025 04:00:00 GMT

本調査レポートでは、国内IT市場の中でも比較的低い成長率に留まる大都市圏以外の地域（北海道／東北地方、北陸／甲信越地方、中国／四国地方、九州／沖縄地方）において、地域経済を牽引し一定規模のIT支出を行う地域金融機関（地方銀行、第二地方銀行、信用金庫、信用組合、その他地域金融機関）、地方自治体（都道府県、市、町村）、教育を地域の主要ユーザーとして焦点を絞り、IT支出動向と今後の展望について分析を行っている。また、2024年に石破政権が提唱した「地方創生2.0」の取り組みを中心とした政府による地方創生政策の最新動向とこれらの主要ユーザーのIT支出への影響を併せて分析している。

国内IT市場を地域別に見た場合、2025年までは各地域でプラス成長を予測しているが、2026年以降、デジタル化、デジタルビジネス推進を積極的に行う企業が多い大都市圏ではIT支出が堅調に拡大する一方で、大都市圏以外の地域では最低限のIT支出に留まりデジタル化、デジタルビジネス推進に消極的な企業が依然として多いため、IT支出は減速するとみている。このような大都市圏以外の地域のユーザーにおいても、地域金融機関、地方自治体といった地域を担う主要なユーザーに限定した場合、勘定系システム刷新／オープン化、または「デジタル・ガバメント」政策、業務システム標準化などの目的にIT支出は拡大しており、並行してデジタル化も進めている。さらには地方創生政策などによる後押しもあり、地域金融機関、地方自治体も地方創生に向けて支援を積極的に開始している。その中でも「地方創生2.0」の主要施策として、地域金融機関、地方自治体に加えて、大学など教育機関、民間企業などを含めた他業態連携または他地域連携の取り組みが推進されることから、地域金融機関、地方自治体では今後連携プラットフォーム構築に向けて優先度が高まるとみている。

IDC Japan、Verticals & Cross Technologiesのシニアリサーチマネージャーである市村仁は、「ITサプライヤーは、このような地域金融機関、地方自治体による他業態／他地域連携の取り組みに対して、自社の保有するノウハウ、顧客基盤を積極的に活用して連携プラットフォームの構築／運用だけではなく、最適な団体、企業の橋渡しを支援することが求められる」と述べている。

Japan IT Spending Forecast by Vertical Segment, Company Employee Size, and Company Revenue Forecast, 2025–2029

Hitoshi Ichimura, Ko Shikita — Tue, 03 Jun 2025 04:00:00 GMT

This IDC study presents the actual IT spending (for 2023 and 2024) and forecasts (from 2025 to 2029) in the Japan IT market, categorized by industry sector, company size (number of employees), and annual revenue scale. This study also analyzes IT spending by dividing the industries into 21 categories, company size and product segments into five categories, and annual turnover into four categories; and discusses IT spending trends observed in each industry segment.

Although the Trump administration in the United States announced the implementation of its tariff policy against major countries worldwide, including Japan, in April 2025, as of the end of April 2025, high tariffs have been suspended for 90 days for most countries except for a few, such as China. As negotiations between the United States and various countries are expected to take place in the future, this study assumes that the impact of this tariff policy on Japan will be relatively minor. Additionally, as a reference, the study includes a forecast for the Japan IT market that considers a scenario in which the impact of the U.S. tariff policy worsens and leads to an economic slowdown.

Many Japan companies are intensifying their digitalization and digital transformation (DX) projects with the aim of improving productivity, expanding revenue, and building new business models. Additionally, large and medium-sized enterprises are taking the lead in renewing existing systems and modernizing infrastructure. In such circumstances, the economic trends both in Japan and internationally have become uncertain because of the tariff policies and exchange rate revisions in the U.S. administration. If the impact of the U.S. tariff policy worsens in the future and leads to an economic slowdown, it could have a severe impact on Japan companies.

Although many companies have been advancing digitalization and digital business initiatives with high priority regardless of the economic environment, we anticipate that they will be forced to review their IT spending in light of the current economic slowdown both in Japan and internationally. In this context, Hitoshi Ichimura, senior research manager of Verticals and Cross Technologies at IDC Japan, says, "IT suppliers need to review their support structure for users' digital transformation, anticipating potential changes in IT spending trends of user companies in the future."

This is the English translation of the Japanese document IDC #JPJ52157925.