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4Q25 Canadian Consumer Reaction to Tariffs and the Current Canada-U.S. Political Climate

Praveen Datta — Thu, 12 Feb 2026 05:00:00 GMT

This IDC Survey details the 4Q25 Canadian consumer reaction to U.S. President Donald Trump’s tariffs and the current Canada-U.S. political climate. IDC Canada’s consumer research group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer services and related products. The goal of these surveys is to identify/measure Canadian consumer interest, ownership, usage, satisfaction, and future potential for consumer services.

This year, with significant market upheaval related to U.S. tariffs and the worsening political climate between the United States and Canada, we wanted to understand the impact on Canadian consumers. This presentation outlines consumer perceptions and the current state of markets in Canada pertaining to tariffs, the political climate, the economy, and personal finances based on 4Q25 survey results compared with 1Q25 results. It discusses Canadian consumer intentions toward U.S. technology products and services. This presentation highlights survey data associated with the consumer responses mentioned previously.

Cuts by various demographic and service factors (e.g., age group, region) are shown where relevant. However, more survey data is available than what is presented here. Those interested should reach out to their IDC representative for more information.

Enterprise Perspectives on Wi-Fi 7 Adoption in the Middle East, Türkiye, and Africa (META)

Jawairia Asif — Thu, 12 Feb 2026 05:00:00 GMT

This IDC Survey Spotlight provides insights into enterprise Wi-Fi upgrade strategies across META, highlighting planned migration paths toward Wi-Fi 7 and the extent to which organizations are bypassing Wi-Fi 6/6E. It also discusses the key drivers influencing adoption decisions, including coverage, capacity, device density, latency, and security requirements.

The data for this IDC Survey Spotlight derives from IDC's Networking & Life-Cycle Services Survey, 2025.

Top 5 Trends in Managed Edge and Content Delivery Services, 2026

Ghassan Abdo — Thu, 12 Feb 2026 05:00:00 GMT

This IDC Perspective anticipates key trends in the managed edge and content delivery services market in 2026. These include the expansion of inference at the edge, the continued effort to commercialize NaaS, the focus on compelling industry-edge use cases, the impact of live streaming on video delivery, and the role of observability to deliver better customer experience. These trends are driven by the need to simplify networking and security onboarding and operations, the demand for low-latency edge services, the emergence of GenAI as a key tool to improve operations and customer experience, the growth of live streaming events, and enterprise demand for better reporting. These trends are driven by macroeconomic forces, such as the adoption of cloud services, the emergence of agentic AI, global ecommerce growth, and security concerns.

"Enterprise decision-makers are expecting flexibility, high availability, cost-effective network consumption modes, low latency, and digital experiences enhanced with self-service and real-time observability. Key trends such as inference at the edge, NaaS, and observability are key to addressing these demands. Agentic AI provides a foundational platform to accelerate these trends. In addition, live streaming events have the potential to transform the video delivery landscape toward higher-value services," says Ghassan Abdo, research VP, Worldwide Telecom at IDC.

Worldwide Used Smartphone Forecast Update, 2025-2029

Ramon T. Llamas — Wed, 11 Feb 2026 05:00:00 GMT

This IDC Presentation analyzes the emerging used smartphone market, including shipments, average selling prices, and value by each of the major global regions. It also includes a comparison against our forecast from a year ago.

"Used smartphones are slowly establishing themselves as acceptable alternatives to new smartphones. The primary driver of this is clear: price. Average selling prices for used smartphones were 30% lower than those for their new counterparts. Additionally, most smartphones can still function beyond the ownership of its first user, allowing secondary users to enjoy some of the most popular features with software updates.” — Research Director Ramon T. Llamas, Mobile Phones team, IDC

Turning the Tables on Scams: Malwarebytes Teams with ChatGPT to Arm Users with Scam Detection Tools

Mike Jude — Mon, 09 Feb 2026 05:00:00 GMT

Malwarebytes' announcement of the inclusion of its scam detection and threat intelligence capabilities within the ChatGPT Apps function illuminates two important developments in the cybersecurity market. First, it demonstrates that scams have become a significant concern for both consumers and organizations: sufficient to pose a major threat to security. Second, it indicates that the cybersecurity vendor market is waking up to this threat and is delivering solutions to combat it. IDC believes that this is an important first step in containing the expanding threat that scams are driving.

Google-Apple Partnership: Will the Next Siri Update Open an Agentic Market of More than 2 Billion Shoppers?

Gerry Murray, Tapan Patel, Ornella Urso — Fri, 06 Feb 2026 05:00:00 GMT

This IDC Perspective discusses the Google–Apple partnership, which marks a pivotal shift toward agentic commerce with the potential to transform Siri into a seamless gateway to Google's expansive retail AI network. This collaboration is set to replatform digital commerce, driving frictionless, AI-mediated shopping experiences across billions of devices and compelling brands to rapidly adapt their infrastructure and strategies to remain competitive in an evolving, intent-driven marketplace.

Securing the Mobile Endpoint: Google Steps Up Its Smartphone Cybersecurity Capabilities

Mike Jude — Fri, 06 Feb 2026 05:00:00 GMT

This IDC study analyzes the evolving mobile cybersecurity landscape, highlighting Google's Pixel 10 Pro XL as a benchmark for securing mobile endpoints through layered hardware, AI-driven protections, and privacy-centric features. It details current threats, mitigation strategies, and future trends such as AI, zero trust, regulatory pressures, and unified management, offering essential guidance for manufacturers to build resilient, compliant, and user-centric secure devices in an increasingly complex wireless ecosystem.

"In a world where your smartphone is your vault, only layered hardware, AI, and relentless vigilance can keep your digital life truly secure." — Mike Jude, research director, Endpoint Security

EMEA Wholesale International Roaming Dynamics and Opportunities

Jan Hein Bakkers — Thu, 05 Feb 2026 05:00:00 GMT

This IDC Market Perspective analyzes the market for wholesale roaming in Europe, the Middle East and Africa. The document provides a high-level market outlook and covers the key trends and opportunities in terms of technology and service development, including IoT, 5G SA, and travel eSIM.

"5G SA and IoT use cases will be catalysts for change in the wholesale roaming market in the coming years. Wholesale providers will need to balance scale and choice to be successful." — Senior Research Director Jan Hein Bakkers, IDC

European Small and Medium Business Telecoms Strategies: Research Coverage and Approach

Daniela Rao — Thu, 05 Feb 2026 05:00:00 GMT

This IDC Market Perspective provides an overview of the markets covered in IDC's European Small and Medium Business Telecoms Strategies research program. It analyzes various aspects of the European SMB (1–249 employees) market, such as connections and spending, as well as new noncore telecom services that are becoming a relevant part of several telco portfolios.

"To successfully address small and medium-sized businesses' diversity and fragmentation requires European telco to refocus their strategies and tactical actions," said Daniela Rao, senior research and consulting director, Telecom & UCC Global Research Team. "The IDC European Small and Medium Business Telecom CIS is aimed at supporting telecom players in the evolution toward digital services providers, by identifying future business models and strategies, as well as leveraging insights data and information from reliable sources."

AT&T Fourth-Quarter and Full-Year 2025 Results: Strategic Convergence, Fiber and 5G Scale, and Financial Outperformance — IDC Perspective

Jitesh Bhayani — Wed, 04 Feb 2026 05:00:00 GMT

AT&T concluded 2025 with robust fourth-quarter and full-year results, surpassing all consolidated financial guidance and reinforcing the effectiveness of its long-term strategy anchored in 5G leadership, fiber expansion, and customer convergence. The company's fourth-quarter consolidated revenue of $33.5 billion, representing 3.6% year-over-year (YoY) growth, underscores the resilience of AT&T's core connectivity businesses amid heightened industry competition and evolving consumer dynamics. Adjusted EBITDA growth of 4.1% further reflects disciplined cost management, operational leverage from fiber scale, and an increasingly profitable subscriber base.

The mobility segment remains AT&T's growth engine, delivering: