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2025 Canadian Consumer Mobile Phone Brands and Models

Praveen Datta — Sat, 18 Oct 2025 04:00:00 GMT

This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware — mobile phones. The showcased data highlights mobile phone brands in use in Canada, including segmentation of mobile phone brands in use by carrier, generations, and household income. One of the main goals of these surveys is to identify/measure the current state of the consumer device markets including mobile phones.

IDC Canada's consumer research group conducts quarterly surveys to understand the current and future adoption plans for a variety of consumer devices. For this document, we surveyed 2,000 Canadian consumers in July 2025.

Further, details are provided for the top 2 mobile phone brands of Apple and Samsung, revealing which phone models are in use in Canada from those two brands. Segmentation data is also provided giving insight into which phone models are being adopted over time and which are currently in use by different age groups and different household income levels.

Survey data from previous IDC Canada surveys has been used where appropriate to best illustrate market trends. This document references data from IDC's Canadian Consumer Surveys from 2Q23 (July), 2024, and 2025 as well as 1Q25.

There is a considerable volume of data from our surveys beyond what is provided in this presentation, and more detailed cross-tabs can also be provided. We encourage you to contact your IDC account representative if you have any specific questions about a market or segment of interest.

Parents, Kids, and Mobile Phones

Ramon T. Llamas — Sat, 18 Oct 2025 04:00:00 GMT

This IDC survey analyzes how parents are providing mobile phones to their kids. In the spring of 2025, IDC polled 2,034 consumer smartphone users about whether they had kids on their cellular plan, what type of device and what brand they provided to their kids, and how they monitored their kids' usage.

"Nearly every parent gets to answer the question, 'When do I get my own phone?' to their child," said Ramon T. Llamas, research director with IDC's Mobile Phones team. "While there is no hard-and-fast answer to this question, our data shows that on average, kids are a little over 11 years old when they get their first mobile phone. For those kids receiving their first smartphone, the age drops down to a little over 10 years old."

Of special concern to many parents is their children's safety with their phones, and 92.9% of our respondents said that they have taken measures to monitor their children. "Most popular of all is knowing their kids' location," continued Llamas. "A little over half of our respondents said that they did this. In actuality, most parents take several approaches. Parents new to providing phones to their kids would benefit from sellers on best practices. In turn, this can lead to customer loyalty in the long run."

GenAI Smartphones in the United States, 2025: An Overview, Including Ownership, Interest, Benefits, and Resistance

Ramon T. Llamas — Fri, 17 Oct 2025 04:00:00 GMT

This IDC Survey analyzes how consumers are adopting, using, and resisting generative AI (GenAI) smartphones. In the spring of 2025, IDC polled 2,034 consumer smartphone users about whether they owned a GenAI smartphone, what features they used, and how satisfied they were with them. In addition, we polled those who did not want to own a GenAI smartphone, why they resisted, and what it would take for them to consider a GenAI smartphone.

"Gen AI smartphones have had only a short history in the United States mobile phone market, yet they have become the battleground for many smartphone vendors eager to shape the smartphone experience," said Ramon T. Llamas, research director with IDC's Mobile Phones team. "To date, adoption and usage is low pointing to a need of continuing end-user education, but among current owners, satisfaction is mostly high."

"As with many new technologies, resistance is expected, and we found that to be the case against GenAI smartphones as well," continued Llamas. "This is where smartphone vendors can address concerns with testimonials and steps they are taking to safeguard end-user privacy."

IDC: China Smartphone Market Narrowed Its Decline to 0.6% in 3Q25, With Apple Leaping to the Second Spot

Wed, 15 Oct 2025 04:00:00 GMT

BEIJING and NEEDHAM, Mass., October 15, 2025 – According to preliminary data from the International Data Corporation (IDC ) Worldwide Quarterly Mobile Phone Tracker , China's smartphone market shipped 68.4 million units in 3Q25, with the year-on-year (YoY) decline easing to 0.6% after the previous quarter saw a drop of around 4%. This was despite the third quarter being traditionally a low season, characterized by fewer new product launches, as well as more rational consumer spending due to the tightening of government subsidy policy. However, market performance is expected to see some improvement early next quarter as various brands began the early, concentrated launch of a significant number of their flagship products starting from mid-to-late September.

IDC MarketScape: Worldwide Enterprise Wireless LAN 2025 Vendor Assessment

Brandon Butler, Len Padilla — Tue, 14 Oct 2025 04:00:00 GMT

This IDC study provides a quantitative and qualitative assessment of vendors in the worldwide enterprise WLAN market. The research assesses the strategies and capabilities of 14 enterprise-class WLAN vendors that have qualified for inclusion in this study, based on annualized revenue and geographic presence. This study also includes 4 "vendors to watch" that did not qualify as full participants but represent innovative players in the market.

"WLAN is a cornerstone of organizations' access-layer campus and branch connectivity strategy, powering a range of employee, customer, and guest digital experiences while enabling secure, reliable, and efficient connectivity for organizations' mission-critical applications and services. Meanwhile, new standards and unlicensed spectrum, AI-powered networking, and platform-based approaches make the WLAN market dynamic, competitive, and innovative. This document is meant to provide enterprises with a qualitative assessment of vendors in the WLAN market to aid their journeys in finding a WLAN partner for accelerating their digital and network transformation goals," says Brandon Butler, senior research manager, IDC's Enterprise Networks, and Len Padilla, senior research director, IDC's European Networking and Life-Cycle Services.

Market Analysis Perspective: Worldwide Mobile Phones, 2025

Ramon T. Llamas — Tue, 14 Oct 2025 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the worldwide mobile phone market for 2025. It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.

U.S. Business Wireline Telecommunications Services Forecast, 2025–2029

Denise Lund, Avinash Naga, Courtney Munroe — Tue, 14 Oct 2025 04:00:00 GMT

This IDC presentation analyzes the U.S. business wireline telecommunications services market. In addition to presenting key trends, the presentation forecasts business wireline voice and data services revenue through 2029.

"U.S. business wireline telecom services revenue will continue to decline by 2029," said Denise Lund, research vice president, Worldwide Telecom and Unified Communications at IDC. "But together, the IP voice and broadband segments will keep the five-year CAGR for the market above water for providers that adapt and lean into the growth areas tied to business needs of the future."

Worldwide Smartphone Market Grows 2.6% in Q3 2025 as Upgrades Accelerate, Driven by New Innovative Products, according to IDC

Mon, 13 Oct 2025 04:00:00 GMT

Demand for New Form Factors and Affordable AI-enabled Smartphones Drove Upgrades

IDC's U.S. Commercial PCD Survey, 2025: OS Results

Linn Huang — Fri, 10 Oct 2025 04:00:00 GMT

This IDC Survey provides results from IDC's latest U.S. Commercial PCD Survey. This document covers the section on OS, including Windows migration. On average, our respondents indicated they were roughly three-quarters of the way through, with only a third expecting to drag migration past the EOS deadline of Windows 10.

Intel Commits to High-Volume Manufacturing on 18A with Panther Lake and Clearwater Forest

Jim Hines, Brandon Hoff, Jeff Janukowicz, Phil Solis — Fri, 10 Oct 2025 04:00:00 GMT

Intel's next-generation PC and server CPU architectures promise performance and power efficiency gains over prior generations, and they will be the first products to enter high-volume manufacturing on Intel 18A, the most advanced semiconductor process node developed and manufactured in the United States. The new CPU designs represent an evolution of the previous generation's architectures, and Intel is leveraging the advantages of the 18A process in power, performance, and area to deliver the improved capabilities of these products. Continued execution on advanced manufacturing will be essential to the success of Intel's next-generation CPU product families.