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Oracle AI World 2025: Rapidly Expanding Fusion Apps AI Ecosystem Delivers on Agentic Mesh for CX

Gerry Murray — Thu, 18 Dec 2025 05:00:00 GMT

This IDC Perspective provides an overview of Oracle's AI World 2025, marking a strategic shift to AI-driven business applications, with the company's Fusion Applications AI Agent Marketplace. This ecosystem integrates over 100 third-party AI agents and advanced marketing tools, enabling seamless interoperability, real-time data access, and multiagent orchestration across enterprise functions. Enhanced protocols and multi-LLM support ensure robust agent communication and specialization.

"Oracle's AI Agent Marketplace built on the company's AI Studio, Fusion, and OCI is designed to support unfettered agent automation, interoperability, and observability," said Gerry Murray, director of IDC's Enterprise Marketing Apps and Agents service. "By enabling seamless workflow handoffs and rich data exchanges in real time across diverse customer touch points, Oracle agents enable all customer-facing functions to act as one for every customer."

Smoothing the Way to Customer Adoption of New Processes and Products

Karen D. Schwartz, Michelle Morgan, Sudhir Rajagopal, Lou Reinemann — Thu, 18 Dec 2025 05:00:00 GMT

This IDC Perspective discusses ways to smooth the way toward customer adoption, along with technology that makes data analysis, testing, tracking, and measuring faster and more effective. When it comes to choosing where to spend their money, customers have plenty of choices. Typically, if customers are happy with the products and services they are receiving, they will become loyal, repeat customers. But today, the equation has changed slightly. The vast majority of actions between customers and the companies they frequent are digital, which requires companies to pay close attention to how easy or difficult those interactions are, how much time they take, how often they require support, and other metrics that gauge how well the interactions are going. It's challenging enough to keep tabs on how well customers are interacting with a company's digital assets, but changing those interactions in some way requires an elevated level of effort. Sometimes, companies must revise processes or add new processes to improve efficiency, save money, or remain competitive. Even if those new processes benefit customers in some way, getting them to adopt new processes or ways of doing things can be tricky. Nobody likes change, and customers always have the choice to defect. Getting customers to adopt new processes may be challenging, but it's definitely achievable. The first step is establishing a baseline. This requires knowing the processes your customers are currently using, how much they like those processes, and measuring the metrics. Technology that can help establish a baseline includes journey analytics, voice of the customer, and sentiment analytics.

"Customers have more sway than ever with vendors, not only in terms of whether they will continue patronizing them but in how they reference those vendors via social media and other platforms," said Karen D. Schwartz, adjunct research analyst with IDC's IT Executive Programs (IEP). "Walking that tightrope requires paying attention every step of the way, from matching customers' preferences and patterns to the most appropriate adoption tools to measuring and refining along the way."

IDC FutureScape: Worldwide AI-Enabled Enterprise Applications and Agents 2026 Predictions — APEJ Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Abhishek Kumar — Wed, 17 Dec 2025 05:00:00 GMT

In this accompanying piece to the main IDC FutureScape, the IDC Asia/Pacific enterprise application team provides specific recommendations for two tech personas: tech sales leaders and tech marketing leaders. The report aims to help them recognize and act on the changes that are occurring for organizations as they embrace the innovation of AI and the new world of AI agents.

“Businesses based in Asia are awakening to the sweeping transformation AI enables, which goes beyond automating tasks. It is reshaping how businesses think and operate, requiring a complete reimagining of workflows and operating models,” says Abhishek Kumar, associate research director at IDC Asia/Pacific. “As a result, these organizations are looking for partners in the vendor community to deliver more AI-enabled products as well as AI thought leadership and advisory services.”

IDC FutureScape: Worldwide AI-Fueled Business Strategies 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Lawrence Cheok, Linus Lai, Xiao Liu — Wed, 17 Dec 2025 05:00:00 GMT

This IDC FutureScape document is an accompanying piece to the primary IDC FutureScape: Worldwide AI-Fueled Business Strategies 2026 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC #AP52835125, December 2025). It maps specific prediction statements to target executive roles, such as CIOs, chief data officers (CDOs), and COOs, and provides strategic recommendations for tech sales and marketing leaders to navigate the shift toward AI industrialization and agentic AI, offering guidance on maintaining a competitive edge and market share.

IDC FutureScape: Worldwide Cloud 2026 Predictions — Asia/Pacific (Excluding Japan) Implications — Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Daphne Chung, Rajiv Ranjan, Mikhail Jaura — Wed, 17 Dec 2025 05:00:00 GMT

This PowerPoint document is an accompanying piece to the main IDC FutureScape 2026 document of the same topic. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.

This document briefly discusses the key target executives with end-user organizations that technology suppliers should approach for opportunities related to each of the Asia/Pacific (excluding Japan) cloud prediction statements for 2026.

IDC FutureScape: Worldwide Developer and DevOps 2026 Predictions: Asia/Pacific (Excluding Japan) Implications — Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Dhiraj Pramod Badgujar — Wed, 17 Dec 2025 05:00:00 GMT

This IDC document is an accompanying piece to the main IDC FutureScape PowerPoint of the same topic. It provides specific recommendations for the two tech vendor personas: tech sales leaders and tech marketing leaders. Please refer to IDC FutureScape: Worldwide Developer and DevOps 2026 Predictions (IDC #US53858525, October 2025).

IDC FutureScape: Worldwide Manufacturing 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Wai Yee Lee — Wed, 17 Dec 2025 05:00:00 GMT

This IDC Market Presentation is an accompanying document to the IDC FutureScape: Worldwide Manufacturing 2026 Predictions — Asia/Pacific (Excluding Japan) Implications report. This document provides insights and guidance to technology sales and marketing leaders, helping them create an effective sales pitch and position themselves with a competitive edge for higher success opportunities.

IDC FutureScape: Worldwide National Government 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Louise Francis, Ravikant Sharma — Wed, 17 Dec 2025 05:00:00 GMT

This Market Presentation is an accompanying piece to the main IDC FutureScape 2026 of the same topic. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.

Please refer to IDC FutureScape: Worldwide National Government 2026 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC #AP53954525, December 2025).

IDC FutureScape: Worldwide Small and Medium-Sized Business 2026 Predictions — Asia/Pacific (Excluding Japan) Implications — Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Supriya Deka — Wed, 17 Dec 2025 05:00:00 GMT

This IDC Market Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business 2026 Predictions — Asia/Pacific (Excluding Japan) Implications. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.

IDC FutureScape: Worldwide Smart Cities and Communities 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders)

Ravikant Sharma — Wed, 17 Dec 2025 05:00:00 GMT

Please refer to IDC FutureScape: Worldwide Smart Cities and Communities 2026 Predictions: Asia/Pacific (Excluding Japan) Implications (IDC #AP53964425, December 2025).