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IDC Announces ASEAN Winners of the 2025 IDC Future Enterprise Awards

Tue, 04 Nov 2025 05:00:00 GMT

SINGAPORE, 04 November 2025 – International Data Corporation (IDC) announced today the national winners of the IDC Future Enterprise Awards (FEA) 2025 for the ASEAN region. Representing standout innovations from Thailand, Indonesia, Malaysia, and the Philippines, this year’s winners are leading the shift from experimentation to execution — embedding AI into everything from financial inclusion and risk analytics to sustainable ecosystems and national tourism.

IDC MarketScape: Worldwide Manufacturing Intelligence Transformation Strategic Consulting 2025 Vendor Assessment

Sarah Lee, Gunjan Bassi, Wai Yee Lee — Tue, 04 Nov 2025 05:00:00 GMT

This IDC study assesses leading global IT service providers in manufacturing intelligence transformation consulting for Industry 4.0. Driven by the need for data-driven, AI-enabled operations, manufacturers are partnering with strategic service providers to break down silos, integrate advanced technologies, and scale transformation to drive automation, AI, and operational efficiency. The study evaluates vendors on strategy, execution, domain expertise, and innovation, highlighting their strengths and challenges. Selecting the right partner is critical for manufacturers to achieve measurable ROI, operational agility, and sustainable competitive advantage.

"In today's landscape of Industry 4.0, the transformation of intelligence within manufacturing organizations has shifted from being merely a strategic option to becoming a fundamental necessity. This transformation involves the integration of advanced technologies, such as artificial intelligence, IoT, and big data analytics, which collectively enhance operational efficiency. By embracing these innovations, manufacturers can significantly improve their agility in responding to market changes, drive continuous innovation in their products and processes, and ultimately achieve sustainable competitiveness in an increasingly complex global marketplace. This transition not only empowers companies to optimize their supply chains but also enables them to deliver greater value to customers while minimizing their environmental impact," says Sarah Lee, research director, IDC's Manufacturing IT Strategies.

Prebuilt AI Agents for Marketing and Preparing for Proliferation

Gerry Murray — Fri, 31 Oct 2025 04:00:00 GMT

This IDC Tech Buyer Survey Spotlight highlights the adoption of prebuilt AI agents by functional area, specifically marketing. It draws on IDC's September 2025 Future Enterprise Resiliency and Spending Survey, Wave 7.

Agentic Mesh for CX: Automating End-to-End Customer Experience Management

Mon, 27 Oct 2025 04:00:00 GMT

This IDC Perspective provides insights on agentic mesh for CX addressing the scoping and specification processes, among other aspects. An agentic mesh for CX can enable seamless, scalable, end-to-end customer experience management by automating processes across customer-facing systems. Establishing robust standards, interoperability, and risk management is crucial for deploying task-based agents and transitioning to autonomous CX ecosystems for personalization and efficiency.

"An agentic mesh is required to transform CX by automating seamless, real-time interactions across customer-facing workflows, enabling all customer-facing functions in the business to act as one brand," said Gerry Murray, research director, Enterprise Marketing Apps and Agents.

IDC FutureScape: Worldwide Chief Marketing Officer 2026 Predictions

Sat, 25 Oct 2025 04:00:00 GMT

This IDC FutureScape provides IDC's top 10 CMO predictions for 2026. It forecasts AI-driven transformation in marketing, with unified revenue engines and hyper-personalized engagement redefining roles, skills, and strategies. Marketers must blend creativity with AI precision, reserving human touch for loyalty and trust, to meet evolving expectations and sustain brand equity and growth.

"Marketing's future is here: CMOs will own growth, experience, brand, and the customer relationship end to end. Those who embrace AI and human creativity together will have the competitive advantage." — Laurie Buczek, group vice president, IDC's Executive Insights

Event Marketing in the Age of AI, 2025

Laurie Buczek, Wayne Kurtzman — Sat, 18 Oct 2025 04:00:00 GMT

This IDC Survey reveals that event marketing remains a cornerstone of B2B brand building and lead generation, with nearly half of tech buyers planning to use events for in-person collaboration over the next year. While economic uncertainty has led some CMOs to pause or decrease investment in large-scale events, overall budgets for event marketing are rising — driven by the adoption of AI, diversification of event formats, and a focus on immersive, hyper-personalized experiences. Marketers are moving away from a "one size fits all" approach, leveraging hybrid, virtual, and intimate in-person events to meet evolving audience expectations and maximize ROI.

“AI is revolutionizing event marketing, enabling brands to create unforgettable, personalized experiences that resonate deeply with their audiences," states Laurie Buczek, Group VP, IDC Executive Insights. “Event marketing is no longer just an option — it’s a strategic imperative for building strong brands in today’s competitive landscape.”

Patient/Consumer-Centric Care Trends and Insights, 2025

Jennifer Eaton, Heriberto Roman, Nigel Wallis — Sat, 18 Oct 2025 04:00:00 GMT

This IDC Survey includes insights and data from IDC’s April 2025 Healthcare Provider Industry Insights Survey.

"Patient/consumer-centric care" is one of the several initiatives explored in the 2025 survey, which examines the strategies, adoption, and impact of patient- and consumer-focused care models across a diverse range of healthcare provider organizations worldwide. The survey sample includes 766 respondents representing hospitals, outpatient/ambulatory care centers, medical testing and diagnostic services, and home and community care services.

This document provides information about the following topics:

Approaches to delivering patient- and consumer-centric care across healthcare settings
Key drivers and challenges in implementing patient-focused care models
Impact of patient-centric initiatives on clinical outcomes, operational efficiency, and patient experience
Strategic priorities and investment plans for enhancing patient/consumer-centric care in healthcare provider organizations

Security, Risk, and Compliance Executives Aspire to Fill Broader Business-Oriented Roles

Frank Dickson — Sat, 18 Oct 2025 04:00:00 GMT

This IDC Survey Spotlight explores the shifting aspirations and career trajectories of chief information security officers (CISOs) based on data from IDC's Worldwide C-Suite Tech Survey conducted in September 2025. The findings reveal that only 19% of CISOs wish to remain focused on traditional security responsibilities, with many expressing interest in broader business leadership roles such as COO, CMO, or positions centered around trust, risk, and compliance. The analysis highlights how the CISO role, once rooted in technical expertise, is increasingly seen as a stepping stone to more strategic, cross-functional leadership positions. The presentation also contrasts the evolving nature of the CIO role, which is becoming more infrastructure focused as technology spending shifts to business units. IDC concludes that security executives are positioning themselves as key players in business transformation, leveraging their organizational insight and leadership skills to pursue elevated roles within the enterprise.

Zeta Global to Extend Product Lines and Global Reach with Marigold Enterprise Business Acquisition

Gerry Murray, Roger Beharry Lall, Tapan Patel — Thu, 16 Oct 2025 04:00:00 GMT

Zeta Global has entered into a definitive agreement with Marigold to acquire Marigold's enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow.

Building Outcome-Based Pricing Models for Financial Applications: Strategies and Best Practices

Tiffany McCormick, Kevin Permenter — Wed, 15 Oct 2025 04:00:00 GMT

This IDC Market Perspective examines outcome-based pricing models in financial software, emphasizing alignment of vendor compensation with customer success via micro-KPIs. It outlines strategies for metric selection, technology integration, and flexible pricing to enhance efficiency and customer loyalty.

"Where it makes sense, shift from selling software features to delivering measurable financial outcomes. Outcome-based pricing aligns vendor success with customer value, transforming partnerships in the financial software industry." — Kevin Permenter, research director, Financial Applications, IDC