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Asia/Pacific Retail Market Trends, 2026

Tue, 21 Apr 2026 04:00:00 GMT

This IDC Asia/Pacific Retail Market Trends 2026 report aims to provide technology vendors with an overview of the key business trends shaping the retail industry in 2026. The document offers a foundation of industry knowledge to:

Develop a compelling narrative that resonates with retail clients
Align products and service offerings to retail priorities
Show retail clients how technology implementation contributes toward the achievement of their goals
Design short-, medium-, and long-term approaches to working with retail clients

Technology vendor executives in marketing, sales, product strategy, market intelligence, and channel management can leverage the insights from this document as a starting point to organize their activities.

Industry Market Trends: Europe Manufacturing, 2026

Stefanie Naujoks, Heriberto Roman, Nigel Wallis — Tue, 21 Apr 2026 04:00:00 GMT

This IDC Market Presentation aims to provide technology vendors with an overview of the key business trends shaping the manufacturing industry in 2026. The document offers a foundation of industry knowledge to:

Develop a compelling narrative that resonates with manufacturing clients
Align products and service offerings to manufacturing priorities
Show manufacturing clients how technology implementation contributes toward the achievement of their goals
Design short-, medium-, and long-term approaches to working with manufacturing clients

"Tech vendors that enable secure, data‑driven, and AI‑ready operations will shape the next chapter of European manufacturing competitiveness." — Stefanie Naujoks, research director, IDC Manufacturing Insights

Industry Market Trends: Worldwide Manufacturing, 2026

Stefanie Naujoks, Jonathan Lang, Heriberto Roman, Nigel Wallis — Tue, 21 Apr 2026 04:00:00 GMT

This IDC Worldwide Manufacturing Market Trends 2026 document aims to provide technology vendors with an overview of the key business trends shaping the manufacturing industry in 2026. The document offers a foundation of industry knowledge to:

Develop a compelling narrative that resonates with manufacturing clients
Align products and service offerings to manufacturing priorities
Show manufacturing clients how technology implementation contributes toward the achievement of their goals
Design short-, medium-, and long-term approaches to working with manufacturing clients

“Tech suppliers that help manufacturers unify data, secure operations, and operationalize AI will become the strategic partners driving the manufacturing industry’s next wave of growth,” says Stefanie Naujoks, research director, IDC Manufacturing Insights.

Industry Market Trends: Worldwide Retail, 2026

Tue, 21 Apr 2026 04:00:00 GMT

This IDC Worldwide Retail Market Trends 2026 report aims to provide technology vendors with an overview of the key business trends shaping the Retail industry in 2026. The report offers a foundation of industry knowledge to:

Develop a compelling narrative that resonates with Retail clients
Align products and service offerings to Retail priorities
Show Retail clients how technology implementation contributes toward the achievement of their goals
Design short-, medium-, and long-term approaches to working with Retail clients

Technology vendor executives in marketing, sales, product strategy, market intelligence, and channel management can leverage the insights from this report as a starting point to organize their activities.

The Complexity Theory of IT: Governing Digital Operations at Machine Scale

Shannon Kalvar — Tue, 21 Apr 2026 04:00:00 GMT

As digital systems become central to enterprise operations, traditional coordination models are overwhelmed by escalating complexity. Observability and AIOps enhance visibility and response, but sustainable progress requires leaders to redesign governance, clarify human-machine boundaries, and shift operational focus from restoration to future-oriented decision making. IT's role is evolving from productivity enabler to governance substrate, demanding new strategies for resilience, accountability, and business performance in machine-scale environments.

"When machine-scale complexity outpaces human-scale governance, the future of business resilience depends not just on smarter technology, but on leaders who can redraw the boundaries between human judgment and automated action," said Shannon Kalvar, research director, Enterprise Systems Management, Enterprise Client Platforms, Observability, and AIOps at IDC.

IDC Survey: IDC's Industry Intelligence — Financial Services Survey, 2025: Focus on Operational Efficiency in Insurance

Inci Kaya — Fri, 17 Apr 2026 04:00:00 GMT

This IDC Survey explores how insurance organizations are advancing operational efficiency initiatives in 2025, leveraging insights from IDC's 2025 Industry Intelligence — Financial Services Survey. Amid ongoing regulatory pressures, evolving customer expectations, and technology-driven disruption, insurers are intensifying their focus on automation, digitization, and enterprisewide process transformation.

The analysis delivers actionable guidance for insurance leaders on:

Prioritizing process automation and digitization to streamline claims, underwriting, and policy administration
Standardizing systems and applications to enable scalable, compliant operations across business units
Building data-driven capabilities through business intelligence and analytics to enhance risk management and customer experience
Addressing workforce development and change management to maximize technology adoption and operational agility

For technology vendors, the findings highlight growing demand for insurance-specific solutions, robust integration frameworks, and delivery models that support rapid deployment and minimize skills dependency.

This IDC Survey equips insurance decision-makers and their partners with strategic direction to drive operational excellence, accelerate digital transformation, and capture value from emerging technologies in a dynamic market landscape.

Industry Personas Handbook: Worldwide Local Government, 2026

Ravikant Sharma, Nigel Wallis — Fri, 17 Apr 2026 04:00:00 GMT

This IDC Government Persona Handbook 2026 is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:

Who are the key personas I need to address with my offering (products and services), marketing messages, sales campaign, and sales activity?
What are their strategic priorities and their day-by-day activities?
What are their major pains and challenges?
What are their KPIs?

This document focuses on the top-level organizational structure and executives across both central and local government departments. The strategic priorities, pain points, and KPIs described for each persona are intended to support the early stages of the sales funnel such as in the stages of awareness creation, interest, and consideration.

"As government organizations navigate growing geopolitical, economic, and technological uncertainties, technology vendors must position themselves as trusted partners, helping leaders deliver immediate service improvements while enabling long-term transformation," says Ravikant Sharma, research director, IDC Government Insights.

Tech Marketers: Reorient Marketing Practices to Address AI Uncertainty for Buyers

Sudhir Rajagopal — Thu, 16 Apr 2026 04:00:00 GMT

This IDC Market Perspective examines how technology vendors must adapt marketing strategies to address growing buyer uncertainty around AI and agentic AI investments. Drawing on IDC’s latest Future Enterprise Resiliency and Spending (FERS) Survey, it highlights how technology vendors must reorient AI and agentic AI go-to-market strategies around AI governance, risk transparency, and business outcomes. The document details what content, proof points, and vendor behaviors buyers find most useful and outlines concrete actions to help vendors accelerate AI adoption and improve buyer confidence to win long-term customer loyalty.

“Technology vendors must adjust their marketing practices to treat AI and agentic innovation as a transformation mandate,” said Sudhir Rajagopal, research director, IDC CMO Advisory. “As buyers navigate AI adoption amid an uncertain market, tech marketers that effectively communicate how their solutions and offerings promote transparent governance, measurable value, and real-world operational proof points will earn the trust and confidence of technology decision-makers.”

Worldwide Healthcare Conversation Handbook, 2026 — IDC Healthcare Insights: Industry Intelligence

Jennifer Eaton, Heriberto Roman, Nigel Wallis — Thu, 16 Apr 2026 04:00:00 GMT

This IDC Market Presentation is designed to provide general and synthetic knowledge to support technology suppliers’ salespeople when they first approach a healthcare buyer. The handbook is aimed at igniting meaningful customer engagement, addressing these topics:

What is the industry structure and what are the key business processes?
How can you improve your sales approach to better address the needs of potential buyers?
Learn about how specific technologies interact with the industry and how to position your offerings to meet industry requirements effectively.
Communicate competently with buyers by using language that resonates with them, initiating conversations, and asking questions that are relevant to their interests and needs.
Showcase the most appropriate products/services that meet the buyer’s needs, illustrating with real-life examples how they can be advantageous to the buyer.

The topics discussed in this Industry Conversation Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research about the key technologies applied to operations within the healthcare industry.

The handbook equips sales professionals with basic information concerning the healthcare industry to contact buyers with confidence. It provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversational teasers and examples. It does not provide an in-depth analysis of the industry or of buyer personas, nor does it seek to present a comprehensive sales strategy.

“C-suite decisions aren’t won on features; they’re won on fit. Vendors who lead with organizational alignment and patient impact don’t just get evaluated faster; they get funded differently,” says research director, Jennifer Eaton, IDC Healthcare Insights.

Industry Market Trends: Worldwide Oil and Gas, 2026

Gaurav Verma, Claudia Medina — Mon, 13 Apr 2026 04:00:00 GMT

This IDC Market Presentation provides technology vendors with an overview of the key business trends shaping the oil and gas (O&G) industry in 2026. This document offers a foundation of industry knowledge to:

Develop a compelling narrative that resonates with worldwide oil and gas clients
Align products and service offerings with worldwide oil and gas priorities
Show oil and gas clients how technology implementation contributes to achieving their goals
Design short-, medium-, and long-term approaches to working with worldwide oil and gas clients

"For much of the past decade, digital initiatives were justified primarily through efficiency and cost optimization. Today, the conversation has shifted beyond cost and efficiency toward resilience and strategic optionality. AI technologies are fundamentally changing how O&G companies operate business processes — whether optimizing production, managing asset performance, or helping with emissions goals — AI has emerged as a key enabler. The real challenge, however, is not the technology itself but the industry's ability to scale these initiatives," said Gaurav Verma, research director, IDC Energy Insights.