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Salesforce's Generative AI Strategy: Revolutionizing CX, Sales, and Marketing with AI-Driven Insights and Personalization

Edyta Kosowska, Ashok Patel, Ewa Zborowska — Thu, 12 Dec 2024 05:00:00 GMT

This IDC Vendor Profile is one of a series of eight profiles looking at the strategies of major Europe-focused enterprise application vendors in the generative AI space. This profile examines Salesforce's approach to integrating generative AI into business applications. It outlines the company's strategy, emphasizing embedded AI interfaces, operationalized language models, and unified data. Key use cases include sales automation, customer service, and marketing optimization. The profile also highlights partnerships, pricing, and the focus on trust, security, and compliance.

Empowering Checkout Experiences: A Review of Point-of-Sale Innovations in Asia/Pacific Retail Landscape

Vijay Sarathi Gollapalli, Margot Juros — Mon, 09 Dec 2024 05:00:00 GMT

This IDC study discusses how the Asia/Pacific retail landscape is rapidly evolving with innovative POS systems transforming checkout experiences. Retailers are integrating mobile POS, AI-driven solutions, contactless payments, and data-driven personalization to enhance operational efficiency and customer satisfaction. These advancements are crucial for meeting rising consumer expectations and driving digital transformation in the retail sector.

IDC FutureScape: Worldwide IT Industry 2025 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Surjyadeb Goswami, Swapnil Shende, Dr. Chris Marshall — Mon, 09 Dec 2024 05:00:00 GMT

This IDC Market Presentation presents the top 10 predictions for the IT Industry in Asia/Pacific (excluding Japan) (APEJ) for 2025 and beyond. It highlights the key challenges and opportunities for technology sales and marketing leaders in the region. This IDC Market Presentation discusses the impact of IDC FutureScape: Worldwide IT Industry 2025 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC #AP52748624, December 2024) and contains regional perspective and implications with IT impacts.

IDC ProductScape: Worldwide Revenue Intelligence Platforms, 2024

Michelle Morgan — Mon, 09 Dec 2024 05:00:00 GMT

This IDC ProductScape offers a comprehensive guide on the key functionalities of revenue intelligence platforms, featuring products from Aviso, Clari, Gong, Outreach, People.ai, Revenue Grid, Revenue.io, Salesloft, and Xactly. The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

Gong Celebrates the Revenue AI Revolution at Its Annual Event

Michelle Morgan — Fri, 06 Dec 2024 05:00:00 GMT

This IDC Market Note discusses Gong's Celebrate event held on November 22 in Dana Point, California. Gong's annual Celebrate event showcased its advancements in Revenue AI, emphasizing the importance of aligning revenue teams for productivity and growth. Key announcements included AI Brief for knowledge transfer, AI Scorecard Answers for coaching automation, Pretrained Smart Trackers for sales monitoring, Revenue Analytics for centralized insights, and Gong Anywhere for seamless integrations.

IDC MarketScape: Worldwide Employee Experience for Learning Experience Management 2024 Vendor Assessment

Zachary Chertok — Fri, 06 Dec 2024 05:00:00 GMT

This IDC study assesses the functional scope, delivery, and direction of learning experience management (LXM) vendors worldwide. LXM vendors provide AI-enabled employee learning, development, and skilling capabilities that direct optimal content and programming to employees in the right modalities, at the right times, and in the right locations. AI optimizes the direction of content and programming based on a combination of employee interests, goals, and performative insights and organizational objectives and key results (OKRs). LXM inverts traditional pathing for organizational training to incorporate how and across what topics employees learn best in the context of how the company needs them to upskill to close skills gaps and advance into higher-level roles and leadership positions. Selecting the right LXM partner relies on buyers to understand the quality and availability of employee performance data and goals insights as well as the capabilities of prospective vendor partners to organize and ingest that data toward mutual systems management of the employee life cycle. Buyer sophistication and readiness hinge on client resource spans and budget allocations as well as the level to which the vendor must guide toward best practices and systems management. Scaling between both factors will determine the level to which LXM drives performance solution unity behind one vendor or helps build a partner ecosystem. Scaling across data readiness and guidance dependence will also determine the level of service involvement required of the vendor and its SI partner network.

"LXM carries mutual benefits for employees and their employers," says Zachary Chertok, senior research manager, Employee Experience at IDC. "Personalizing learning and skilling helps employees see and benefit from strategic investments in learning while helping employers curate and support only relevant content and programming that is likely to be consumed and to deliver business value. Sourcing the right LXM partner requires buyers to evaluate their data and strategic readiness before looking into vendor comprehension across the integration between learning and performance management."

IDC MarketScape: Worldwide Retail Promotions Management 2024–2025 Vendor Assessment

Ananda Chakravarty — Fri, 06 Dec 2024 05:00:00 GMT

This IDC study assesses retail vendors offering promotion management solutions that help plan, manage, and optimize promotions. Promotions are a subset of price but tied to in-season and post-season engagement, including markdowns. We examine 12 vendors with various features and functionalities that enable retailers to improve promotions and drive revenue, profit, and strategic objectives. Promotion management is becoming more critical to retailers as tools, and software becomes more sophisticated with new value-add that can shift profitability by several hundred basis points. In this study, we avoid trade promotions but look at promotion planning, management, and optimization. For retailers leaving money on the table with their non-data-driven promotions, now there are tools and capabilities that will offer a much better view of promotion performance.

"Planning, managing, and then optimizing promotions is an iterative process. Why? Because retail customers are selecting, buying, and using our products. We need to change our incentives to act with our customers' ongoing changes to stay ahead of the curve," says Ananda "Andy" Chakravarty, VP of research, IDC Retail Insights.

Marketing and Sales Factors Impacting AI Purchases and Successful AI Implementation

Laurie Buczek — Fri, 06 Dec 2024 05:00:00 GMT

This IDC Survey data, a subset of IDC's September 2024 Future Enterprise Resiliency and Spending Survey, aims to understand how IT and business leaders around the world are addressing their technology portfolio. This subset of data focuses on marketing and sales practices as they relate to AI technology purchases and factors positively enabling the conversion of AI proofs of concept to production.

"Technology buyers are ready for vendors to dispense with the overhyped capabilities of AI to address real-world challenges and demonstrate realistic use cases and value," states Laurie Buczek, group vice president, Executive Insights and Leadership Services at IDC.

IDC FutureScape: Worldwide Corporate Banking 2025 Predictions — APEJ Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Xiao Liu — Thu, 05 Dec 2024 05:00:00 GMT

This IDC study is as an accompaniment to IDC FutureScape Worldwide Corporate Banking 2025 Predictions — APEJ Implications (IDC #AP52723924, November 2024). It looks further at IDC's top 10 predictions for Asia/Pacific (excluding Japan) (APEJ) corporate banking for 2025 and beyond. The report provides targeted actionable recommendations for sales leaders and marketing leaders on how to best leverage the FutureScape predictions to create effective conversations in relation to industry needs specifically for the APEJ region.

IDC FutureScape: Worldwide Sustainability/ESG 2025 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Daphne Chung, Melvie Espejo, Stephanie Krishnan, William Lee — Thu, 05 Dec 2024 05:00:00 GMT

This IDC Market Presentation is an accompanying document to the IDC FutureScape: Worldwide Sustainability/ESG 2025 Predictions — Asia/Pacific (Excluding Japan) Implications research. This report offers insights and guidance to technology sales and marketing leaders on how to position themselves for success in an increasingly competitive market.

"Organizations have expanded the criteria for selection in sustainability technology and services. The challenges in ESG data and analytics will define customer requirements from now through 2029," says Melvie Espejo, research director, Sustainable Strategies and Technologies, IDC Asia/Pacific.