rssmarketingandsales https://my.idc.com/rss/2806.do IDC RSS alerts Key Takeaways from ITC Vegas 2025 https://my.idc.com/getdoc.jsp?containerId=lcUS53926725&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication IDC Link Thu, 20 Nov 2025 05:00:00 GMT Inci Kaya Automation Anywhere Acquires Aisera https://my.idc.com/getdoc.jsp?containerId=lcUS53936025&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>The November 2025 acquisition of Aisera by Automation Anywhere (AAI) consolidates two vendors with rapidly converging and complementary technologies aimed at enabling autonomous process operations driven by agentic AI. In a market rapidly investing in building and buying AI agents, this acquisition promises to speed up the delivery of sophisticated full-featured solutions, along with a broader set of tools for IT to build custom agentic solutions for departments across the enterprise. </P> IDC Link Wed, 19 Nov 2025 05:00:00 GMT Maureen Fleming, Hayley Sutherland IDC Announces Regional Winners of the 2025 IDC Future Enterprise Awards for Asia/Pacific https://my.idc.com/getdoc.jsp?containerId=prAP53938525&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the regional winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s regional winners embody the next phase of digital maturity, where AI, data, and sustainability converge to drive business value and societal impact. From AI-powered banking and mobility ecosystems to green data centers and public health innovation, these organizations are redefining what it means to be a Future Enterprise in Asia/Pacific. Corporate Press Release Wed, 19 Nov 2025 05:00:00 GMT IDC Announces Singapore Winners of the 2025 IDC Future Enterprise Awards https://my.idc.com/getdoc.jsp?containerId=prAP53938425&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the national winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s winners highlight how Singapore organizations are operationalizing AI, data, and digital ecosystems to accelerate innovation, sustainability, and inclusion — from next-generation banking and insurance to mobility, education, and retail. Corporate Press Release Wed, 19 Nov 2025 05:00:00 GMT Dreamforce 2025: Salesforce Goes All in on the Agentic Enterprise and on India https://my.idc.com/getdoc.jsp?containerId=AP52203525&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Market Note provides an insightful overview of Salesforce's Dreamforce 2025 event held in San Francisco from October 14 to 16, 2025, emphasizing the Asia/Pacific (including Japan) (APJ) perspective. The event showcased Salesforce's strategic direction, industry focus, customer successes, and latest product innovations, underscoring the company's commitment to the agentic enterprise. </P><P>"It is heartening to see Salesforce delivering on its promise of the agentic enterprise in 2025. The adoption of agentic AI may be slower in Asia/Pacific, but a high level of interest persists, with almost 70% of businesses in the region still in the piloting and evaluation phase with regard to AI agents. These businesses are also realizing that they need to adopt a unified, enterprisewide AI strategy in order to maximize their ROIs, similar to Salesforce's proposed agentic enterprise. The company has also demonstrated its commitment to the region, with India being its second largest market, and has introduced a number of initiatives from flexible pricing to providing open and interoperable agentic solutions to aid businesses on their journey toward becoming agentic enterprises," says Abhishek Kumar, associate research director, AI enterprise applications and customer experience strategies research, IDC Asia/Pacific. </P> Market Note Tue, 18 Nov 2025 05:00:00 GMT Abhishek Kumar IDC Announces Taiwan Winners of the 2025 IDC Future Enterprise Awards https://my.idc.com/getdoc.jsp?containerId=prAP53936525&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication TAIWAN, 19 November 2025 – International Data Corporation (IDC ) today announced the winners of the IDC Future Enterprise Awards (FEA) 2025 for Taiwan. This year’s winners exemplify Taiwan’s leadership in AI-driven transformation, data innovation, and smart city advancement, setting new benchmarks for digital maturity and sustainable growth. Corporate Press Release Tue, 18 Nov 2025 05:00:00 GMT IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment https://my.idc.com/getdoc.jsp?containerId=US53601825&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study provides a thorough assessment of market-leading influencer marketing platforms for large enterprises and discusses the most important criteria companies should consider when selecting a solution.</P><P>"The economic impact of influencer and creator marketing is expected to drive upward of $500 billion by 2030," said Gerry Murray, director, Enterprise Marketing Apps and Agents at IDC. "Social and influencer marketing tools and practices are maturing just in time to support the new brand management and marketing challenges of LLMs and agentic buyers."</P> IDC MarketScape Mon, 17 Nov 2025 05:00:00 GMT Gerry Murray IDC FutureScape 2026 Predictions: AI to Drive 50% of New Economic Value from Digital Businesses in APJ* by 2030 https://my.idc.com/getdoc.jsp?containerId=prAP53930325&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication IDC’s key predictions reveal how Asia/Pacific Japan (APJ) enterprises will drive growth through Agentic AI, orchestration, and data intelligence. Corporate Press Release Sun, 16 Nov 2025 05:00:00 GMT Redefining B2B Tech Buying: The Rise of Digital and AI and the Changing Role of Human Touch https://my.idc.com/getdoc.jsp?containerId=US53195725&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC Survey presents results from IDC's 2025 <I>B2B Tech Buyer Behavior </I><I>Survey. </I>The results reveal a decisive shift toward digital-first purchasing, with 71% of buyers now favoring digital channels over traditional sales engagement. AI-driven tools and omni-channel experiences are reshaping the buyer journey, while customer experience and a vendor's cultural and values alignment with accounts have emerged as top shifts in how companies buy. The survey provides actionable insights for marketers and sellers to adapt strategies, prioritize AI, and engage partners as key influencers in the buying process.</P><P>"B2B tech buyers have crossed the digital threshold — AI and omni-channel engagement are no longer optional but essential for building trust and driving growth in today's market," states Laurie Buczek, group vice president, Executive Insights, CMO Advisory Service at IDC. </P> IDC Survey Fri, 14 Nov 2025 05:00:00 GMT Laurie Buczek IDC MarketScape: Worldwide Data Privacy Compliance Software 2025 Vendor Assessment https://my.idc.com/getdoc.jsp?containerId=US53068725&utm_medium=rss_feed&utm_source=alert&utm_campaign=rss_syndication <P>This IDC study represents a vendor assessment of providers offering data privacy compliance software through the IDC MarketScape model. The assessment reviews both quantitative and qualitative characteristics that define current market demands and expected buyer needs for data privacy compliance software. The evaluation is based on a comprehensive and rigorous framework that assesses how each vendor stacks up, and the framework highlights the key factors that are expected to be the most significant for achieving success in the data privacy compliance software market over the short term and long term.</P><P>"While the functionality on offer can solve many of the issues related to navigating the privacy regulatory patchwork, there is one thing every buyer should beware. Just because one purchases data privacy compliance tools does not mean that they are immune from enforcement." — says Ryan O'Leary, research director, Privacy and Legal Technology, IDC</P> IDC MarketScape Wed, 12 Nov 2025 05:00:00 GMT Ryan O’Leary