rssmarketingandsales

IBM Advances Trusted Quantum Computation, Introducing a New Framework for Quantum Advantage

Heather West, PhD — Thu, 30 Jul 2026 04:00:00 GMT

As enterprises increasingly prepare for quantum computing to deliver business value, confidence in the reliability and reproducibility of quantum results will become just as important as computational performance. IBM Quantum's latest research advances this objective by introducing complementary approaches for trusted quantum computation, representing an important milestone on the path toward fault-tolerant quantum computing and future enterprise applications.

Infosys FY 1Q27 Earnings Signal Accelerating AI Revenue Momentum, Large Deal Strength, and Upward Guidance Revision as Enterprise AI Transformation Takes Hold

Philip D. Harris, CISSP, CCSK — Wed, 29 Jul 2026 04:00:00 GMT

Infosys delivered FY 1Q27 revenue of $5.082 billion, representing 2.4% year-over-year constant-currency growth and 1.0% sequential growth while reporting that AI now accounts for 8.2% of total revenue. The large deal total contract value (TCV) reached $3.6 billion with 61% net new, and free cash flow was a robust $955 million. The company simultaneously revised its FY27 revenue growth guidance upward to 1.5–3.0% in constant currency while maintaining its operating margin guidance of 20–22%. IDC views these results as a meaningful indicator that Infosys' AI-first strategy, anchored in Infosys Topaz and a disciplined enterprise AI transformation services model, is converting market positioning into measurable financial performance, with AI revenue share, large deal momentum, and guidance revision collectively signaling that the company is capturing enterprise AI investment at scale across its global client base.

T-Mobile's 2Q26 Earnings: "Shake It Off" — Revenue Strength Allays Account Net Add Softness; 5G Broadband and Fiber Continue Charging Ahead

Jason Leigh — Wed, 29 Jul 2026 04:00:00 GMT

T-Mobile reported 2Q26 results on July 23, 2026, with total revenue increasing 8% YoY to $22.8 billion in the second quarter. That result slightly missed Wall Street consensus estimates of $22.9 billion. However, with net income of $3.2 billion, earnings per share (EPS) came in at $2.99, well above adjusted EPS estimates of $2.58–2.59. Total service revenue increased 9% YoY to $19.0 billion, while postpaid service revenue grew by 13% YoY to $15.9 billion. Net income reached $3.2 billion despite UScellular merger-related costs during the quarter. T-Mobile also increased its full-year cash flow outlook, reflecting continued confidence in the underlying performance of the business.

IDC Survey: The Martech Stack in Transition — AI-Native Vendors’ Race to Catch Budget, Buyers, and the Baton

Roger Beharry Lall — Tue, 28 Jul 2026 04:00:00 GMT

This IDC Survey examines how U.S. organizations are transitioning from traditional martech stacks toward AI-native marketing platforms. Drawing from an online survey of over 100 senior marketing, advertising, and IT/data leaders across small, midmarket, and large organizations, the survey focused exclusively on those already using, piloting, planning, or evaluating AI-native marketing applications. The research maps current stack composition against the trajectory organizations expect over the next 12 months.

The study identifies the drivers pulling organizations toward AI-native tools and the barriers holding broader adoption back, and it quantifies how far marketing budgets are shifting from traditional to AI-native vendors, now and a year from now. It also maps where AI-native adoption is strongest and weakest across core marketing functions, examines the rise of internally built AI tools alongside vendor-supplied ones, and looks at preferences for orchestration and workflow architecture as the stack evolves.

For technology vendors, services firms, and marketing leaders, the findings provide a benchmark for where the midmarket stands on the path to AI-native martech, and they pinpoint where budget is migrating, which use cases each segment is adopting first, what continues to hold deployment back, and which layer of the stack is best positioned to take on the orchestration role.

Industry Go-to-Market Handbook: Worldwide Retail, 2026

Tue, 28 Jul 2026 04:00:00 GMT

This IDC Market Presentation contains the IDC Worldwide Retail Go-To-Market Handbook 2026, which is designed to support technology vendors in building their industry-focused narratives and go-to-market strategies. This handbook should be used to tailor marketing messaging to industry-specific business priorities, sharpen portfolios, and create sales campaigns that resonate with prospects and customers. It helps tech suppliers to:

Align their company value propositions and messaging with key business priorities, challenges, and investment drivers in the retail industry
Leverage the priorities and emerging business needs of existing customers and prospects to develop competitive messaging and campaign themes
Showcase how their companies' products and services solve concrete business challenges within this value chain
Understand the significance and investment horizon of key programs and use cases, map them with their company capabilities, and translate into go-to-market action plans

The priorities, programs, and use cases discussed in this Industry Go-to-Market Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research and conversations with key stakeholders in the worldwide retail sector. Account-based actions must consider that individual company strategic business priorities and initiatives might differ based on specific subindustries or organizations' individual digital maturity.

"By 2026, leading retailers are moving AI from the pilot phase to routine execution, scaling personalization, unifying in-store and digital experiences, and governing them within a modern and secure architecture," said Filippo Battaini, research manager, IDC Retail Insights. "For technology providers, the opportunity lies in aligning messaging and portfolios with the evidence-based investments retailers are making in the short, medium, and long term."

IDC Survey: The State of Energy Transition: Strategy, Investment, and Early Outcomes — IDC Energy Transition Survey, 2026

Roberta Bigliani — Mon, 27 Jul 2026 04:00:00 GMT

This IDC Survey is based on IDC's 2026 Energy Transition Survey, which examines how large organizations across the manufacturing, buildings, transportation, construction, and datacenter sectors are shaping their energy transition programs. The survey also quantifies target maturity, investment trajectory, drivers, expected reductions, benefits achieved, and payback expectations. The findings inform the go-to-market strategy for technology suppliers and service providers active in decarbonization, energy efficiency, and asset optimization.

The presentation analyzes how organizations are moving from targets and commitments to funded action and measurable outcomes. The analysis covers:

Formal net zero and interim targets: Prevalence, definition, dated commitments, and regional patterns
Drivers and investment trajectory: What is pushing spend, where budgets are heading, and by how much they are expected to change
Emissions reduction expectations: The reductions organizations expect from current investments
Early outcomes: Cost savings, efficiency, emissions cuts, regulatory positioning, and other benefits already realized
ROI and payback expectations: The timeframes over which returns are anticipated

Industry Conversation Handbook: Worldwide Financial Services, 2026

Mon, 27 Jul 2026 04:00:00 GMT

This IDC Market Presentation is designed to provide general and synthetic knowledge to support technology suppliers’ salespeople when they first approach a buyer from financial services. This IDC Industry Conversation Handbook is aimed at igniting meaningful customer engagement, addressing these questions:

What is the industry structure, and what are the key business processes?
How can you improve your sales approach to better address the needs of potential buyers?
Learn about how specific technologies interact with the industry and how to position your offerings to meet industry requirements effectively.
Communicate competently with buyers by using language that resonates with them, initiating conversations, and asking questions that are relevant to their interests and needs.
Showcase the most appropriate products/services that meet the buyer’s needs, illustrating with real-life examples how they can be advantageous to the buyer.

The topics discussed in this Industry Conversation Handbook are selected by IDC analysts based on in-depth and ongoing IDC research about the key technologies applied to operations within the financial services industry.

The handbook equips sales professionals with basic information concerning the financial services industry to contact buyers with confidence. It provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversational teasers and examples. It does not provide an in-depth analysis of the industry or of buyer personas, nor does it seek to present a comprehensive sales strategy.

“Worldwide financial services institutions are simultaneously modernizing core platforms, scaling AI, and meeting heightened resilience and regulatory expectations. Technology providers that align their propositions to these intersecting priorities — with governance, evidence, and measurable outcomes — will earn durable seats at the C-suite table,” says Chris Marshall, vice president, IDC Financial Insights.

IDC MaturityScape: Enterprise Architecture 2.0

Serge Findling, Rob Baigert — Thu, 23 Jul 2026 04:00:00 GMT

This IDC MaturityScape provides a comprehensive framework for guiding the evolution of enterprise architecture (EA). Designed for CIOs, C-suite executives, senior IT executives, enterprise architects, and business leaders, it defines five stages of EA maturity — from ad hoc (architecture in silos) to optimized (adaptive architecture) — assessed across five critical dimensions: vision, strategy, and value realization; adaptive architecture and delivery; technology platforms and digital ecosystems; trusted processes, risk, and resilience; and people, collaboration, and EA operating model. This framework allows organizations to assess their current state and chart a purposeful path to reach their desired maturity level.

"Architecture maturity is ultimately measured by one key factor: pivot velocity. This refers to the speed at which an enterprise can reallocate its technical assets, redefine strategic targets, and adapt smoothly to changing market demands," explains Serge Findling, adjunct research advisor for IDC's IT Executive Programs (IEP). "Effective CIOs utilize enterprise architecture to transform technology from a series of projects into a unified capability for growth, resilience, and innovation."

Market Share: Worldwide Creative Applications Shares, 2025

Roger Beharry Lall — Tue, 21 Jul 2026 04:00:00 GMT

This IDC presentation provides a detailed breakdown of vendor revenue, share, and growth across the creative applications market in 2025. The worldwide creative applications market reached $22.0 billion in 2025, growing 17.2% as generative AI accelerated content production economics and expanded the buyer base well beyond traditional creative departments. The market remains highly concentrated at the top, yet competitive dynamics below that tier are shifting, with several challengers posting growth rates well above the market average on the strength of accessible, AI-native platforms.

“Generative AI is restructuring the underlying economics of content production in this market, and today’s share rankings still reflect yesterday’s workflows. Established vendors have earned their positions and are not going anywhere, but the next wave of growth will be contested at the margins by a new generation of vendors rewriting the rules of creative production.” — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

Worldwide Manufacturing Conversation Handbook, 2026 – IDC Manufacturing Insights: Industry Intelligence

Jonathan Lang, Stephanie Krishnan, Nigel Wallis, Heriberto Roman — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Market Presentation is designed to provide general knowledge to support technology suppliers' salespeople when they approach manufacturing buyers. The IDC Industry Conversation Handbook is aimed at igniting meaningful customer engagement, addressing the following questions:

What is the industry structure and what are the key business processes?
How can you improve your sales approach to better address the needs of potential buyers?
Learn about how specific technologies interact with the industry and how to position your offerings to meet industry requirements effectively.
Communicate competently with buyers by using language that resonates with them, initiating conversations, and asking questions that are relevant to their interests and needs.
Showcase the most appropriate products/services that meet the buyer's needs, illustrating with real-life examples how they can be advantageous to the buyer.

The topics discussed in this Industry Conversation Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research about the key technologies applied to operations within the manufacturing industry.

The handbook equips sales professionals with basic information concerning the manufacturing industry to contact buyers with confidence. It provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversational teasers and examples. It does not provide an in-depth analysis of the industry or of buyer personas, nor does it seek to present a comprehensive sales strategy.

"Manufacturing leaders prioritize partners that can translate technology into measurable outcomes across value chains," said Jonathan Lang, research director, IDC Manufacturing Insights. "Vendors must demonstrate how their solutions integrate across IT and OT environments to drive real-time visibility, coordinated action, and continuous optimization. Success depends on aligning capabilities to production realities, from factory floor execution to supply chain variability. Those that can connect data and systems to their decisions in a unified operational model will define the next phase of manufacturing competitiveness."