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Industry Market Trends: Asia/Pacific National Civilian Government, 2025

Ravikant Sharma, Nigel Wallis, Jose Ignacio Diaz, Massimiliano Claps — Tue, 27 Jan 2026 05:00:00 GMT

This IDC Industry Analysis Perspective is designed to provide the sales, marketing, and product/channel managers of technology companies with foundational insights into the Asia/Pacific government sector as of 2025. Understanding how governments are structured and how they operate can help sales, marketing, and product and channel managers determine in which areas of government operations and functions their technology products and services can truly add value.

This report will give readers an understanding of key government functions, levels, and top ICT spenders in Asia/Pacific in 2025. Japan, South Korea, Australia, and India are covered in this report to represent the developed and emerging economies in the region. China has been purposely excluded because it is an outlier in terms of ICT spend, along with other factors (e.g., the consistency and transparency of state information availability).

"Asia/Pacific governments are advancing digital transformation despite workforce shortages and data security concerns. They are using digital tools such as AI and GenAI, IoT, and Smart Cities to better engage citizens. Strategic investments are aimed at boosting digital economies, enhancing citizen satisfaction, and building trust. Technology vendors can help by adapting to regulations and addressing citizens' concerns in alignment with government priorities for progress," says Research Director Ravikant Sharma, IDC Government Insights.

Industry Snapshot: Worldwide Government, 2025

Massimiliano Claps, Nigel Wallis, Jose Ignacio Diaz — Tue, 27 Jan 2026 05:00:00 GMT

This IDC Market Presentation provides technology vendors with a comprehensive overview of the key characteristics of the global government industry, highlighting potential business opportunities and capitalization strategies.

"In a world shaken by geopolitical uncertainty, economic crises, and relentless budget pressures, AI often appears as a magic wand — a temporary fix promising transformation. Yet, without sustained investment in data and infrastructure, that magic will fade before it delivers lasting impact." — Remi Letemple, senior research analyst, IDC Government Insights

Salesforce 3Q26: A Year of Transformation Closes with Sustained Growth

Aly Pinder, Gerry Murray, Robert Parker — Tue, 27 Jan 2026 05:00:00 GMT

This IDC Market Note highlights some of the notable highlights and IDC's thoughts regarding Salesforce's 3Q26 financial results.

Industry Analysis Perspective: European Upstream Oil and Gas, 2025

Gaurav Verma, Heriberto Roman — Thu, 22 Jan 2026 05:00:00 GMT

This IDC Industry Analysis Perspective provides technology vendors — including sales, marketing, product, and channel managers — with essential insights into the European oil and gas sector in 2025. It clarifies how the industry functions, enabling readers to identify specific areas in which their technology solutions can add real value.

This report offers a comprehensive overview of the oil and gas landscape, detailing business dynamics, key players, and future directions on the regional and country levels, along with the implications for IT strategies in the sector.

"In Europe, major upstream oil and gas activity is concentrated in a few countries, with the United Kingdom and Norway standing out as the major E&P hubs. Both operate in high-cost, mature, and environmentally regulated offshore basins. Despite aging infrastructure and mature fields, digital and IT opportunities continue to grow, with operators increasingly relying on them as one of the few levers that can deliver measurable impact — extending field life, reducing operating costs, and cutting emissions," said Research Director Gaurav Verma, IDC Energy Insights.

Agent-Based Marketing Operations in the Midmarket: Current State and Near-Term Outlook

Roger Beharry Lall — Wed, 21 Jan 2026 05:00:00 GMT

This IDC presentation examines the current state and near-term outlook for agent-based (agentic) marketing operations among United States–based midmarket organizations that are already using or planning to use AI agents in the next 12 months. Drawing from an online survey of 150 senior marketing and advertising leaders (i.e., director level and above) from U.S. midmarket and enterprise companies, the research quantifies adoption levels, planned deployments, and key use cases for AI agents across core marketing functions and industries.

This presentation focuses on how midmarket organizations are incorporating autonomous agents into campaign execution, personalization, workload automation, and customer data management, and how these patterns vary by company size and go-to-market focus. It evaluates preferred deployment models (i.e., embedded, third party, and custom built) alongside emerging expectations for pricing and management structures as agents move from pilot to production.

Beyond adoption metrics, the survey probes organizational readiness and risk posture, covering governance maturity, data and content quality, and the practical challenges of integrating agents into existing people, process, and technology stacks. For vendors, services firms, and marketing leaders, the findings provide a benchmark for SMB progress in agentic marketing and pinpoint the skills, governance, data, and integration gaps that must be closed to unlock the next wave of AI agent–driven performance.

IDC Market Note: DevRev Leads the Way — from Apps to Agents

Go Suzuki — Thu, 15 Jan 2026 05:00:00 GMT

This IDC study summarizes the key characteristics, use cases, and adoption benefits of DevRev, an emerging software-as-a-service (SaaS)–based AI agent platform provider, and its solution, Computer. It also presents KOKUYO's initiatives as a real-world case, combining solution insights, practical examples, and IDC's perspective to guide organizations considering AI agent adoption.

This is the English translation of the Japanese document IDC #JPJ53949625.

IDC FutureScape: 全球医疗健康行业2026年预测——中国启示：成功定位——技术销售和营销领导者的机遇

Erin Lin — Wed, 07 Jan 2026 05:00:00 GMT

本IDC市场演示文档，是同一主题文件《IDC FutureScape: 全球医疗健康行业2026年预测——中国启示》的附件，为技术销售领导者和技术营销领导者提供了具体的行动建议。

IDC FutureScape: Worldwide Agentic Artificial Intelligence 2026 Predictions — Asia/Pacific (Excluding Japan) Implications — Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Deepika Giri, Swapnil Shende — Wed, 24 Dec 2025 05:00:00 GMT

This IDC FutureScape Persona presents the top 10 predictions for the agentic AI industry for the next five years in the Asia/Pacific (excluding Japan) (APEJ) region and highlights the key challenges and opportunities for technology sales and marketing leaders. This IDC Market Presentation discusses the impact of the IDC FutureScape: Worldwide Agentic AI 2026 Predictions: Asia/Pacific (Excluding Japan) Implications (IDC #AP52923825, December 2025) on APEJ and contains regional perspectives and implications with IT impacts.

IDC FutureScape: Worldwide Banking and Payments 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Michael Sek Pheng Yeo — Wed, 24 Dec 2025 05:00:00 GMT

This document provides additional information as an accompaniment to IDC FutureScape Worldwide Banking and Payments 2026 Predictions — Asia/Pacific (Excluding Japan) Implications (IDC Financial Insights #, December 2025) and looks further at IDC's top 10 predictions for worldwide banking and payments for 2026 and beyond. This accompanying document provides targeted actionables for sales leaders and marketing leaders on how to best leverage the predictions to create effective conversations in relation to industry needs, specifically for the region.

IDC FutureScape: Worldwide Digital Infrastructure 2026 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders

Simon Piff — Wed, 24 Dec 2025 05:00:00 GMT

This IDC presentation provides the top 10 digital infrastructure predictions for 2026 as they relate to Asia/Pacific (excluding Japan) (APEJ) and provides technology buyer persona advisory.