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Industry Analysis Perspective: Americas Retail, 2026

Jose Ignacio Diaz, Margot Juros, Nigel Wallis — Fri, 27 Feb 2026 05:00:00 GMT

This IDC Market Presentation provides technology companies' sales teams, marketers, and product and channel managers with foundational insight into the Americas retail industry in 2025.

By understanding how the business side operates, sales, marketing, and product and channel managers will see more clearly where their technology products and services can truly add value to retail organizations.

Industry Personas Handbook: Worldwide Grocery Retail, 2026

Filippo Battaini, Cristiano Quattrini — Fri, 27 Feb 2026 05:00:00 GMT

This IDC Tech Buyer Presentation is IDC's Industry Personas Handbook, designed to provide technology vendors with a better understanding of their buyer personas in the global retail grocery sector. It aims to answer the following questions:

Who are the key personas I need to address with my offering (products and services), marketing messages, sales campaigns, and sales activities?
What are their strategic priorities and day-to-day responsibilities?
What are their major operational pains and strategic challenges?
What KPIs drive decision-making and investment priorities?

Special Report — Convergence of Retail Media and Connected TV

Ananda Chakravarty, Alex Holtz — Thu, 26 Feb 2026 05:00:00 GMT

This IDC study covers the convergence of retail media networks (RMNs) and connected TV (CTV) that is transforming advertising by integrating first-party shopper data with streaming viewership, enabling precise targeting, closed-loop attribution, and shoppable ad formats. This shift is driving rapid growth, budget reallocations, and the emergence of standardized, performance-driven, and AI-enhanced advertising ecosystems, positioning CTV–RMN integration as a new standard for accountable, commerce-linked marketing strategies through 2026 and beyond.

"As retail media networks and connected TV converge, the screen in your living room is no longer just for storytelling, it's becoming the new point of sale. The fusion of first-party shopper data with streaming viewership is redefining advertising, where every impression can be measured, every ad can be shoppable, and every campaign is accountable," stated Alex Holtz, director of research, Worldwide Media and Entertainment Digital Strategies at IDC. "Are you ready for a future where commerce and content are inseparable?"

Industry Analysis Perspective: European Healthcare, 2025

Nino Giguashvili, Heriberto Roman, Nigel Wallis — Tue, 24 Feb 2026 05:00:00 GMT

This Industry Analysis Perspective report provides technology vendors — including sales, marketing, product and channel managers — with essential insights into the healthcare sector in Europe for 2025. It clarifies how the industry functions, enabling readers to identify specific areas in which their technology solutions can add real value.

This report offers a comprehensive view of the healthcare landscape, detailing business dynamics, key players, and future directions on both regional and country levels, along with the implications for IT strategies in the sector.

"Boosting investments is critical to improve European healthcare systems' resilience and performance; however, this analysis reaffirms that similar investments can produce different outcomes. What makes the difference is not just how much countries spend on healthcare, but how intelligently they deploy resources — strengthening governance, empowering healthcare workforce, enhancing proactive care models, and intelligently utilizing digital technologies to improve patient outcomes and experiences." — Research Manager Nino Giguashvili, IDC Healthcare Insights

When Giants Collide: What the Seismic-Highspot Merger Means for the New Era of AI-Powered Revenue Enablement

Michelle Morgan — Tue, 24 Feb 2026 05:00:00 GMT

This IDC Market Note examines the Seismic-Highspot merger and how it marks a pivotal shift in the revenue enablement market, signaling rapid consolidation and the rise of AI-driven, agentic platforms that span the full go-to-market performance stack. This move accelerates the transformation of enablement from isolated tools to integrated, AI-native operating layers, challenging vendors to deliver comprehensive, outcome-focused solutions and pushing organizations to prioritize readiness for AI adoption and measurable business impact.

2026 Ushers in Deeper Maturity in the Agentic Era with Rapid Innovation to Scale Enterprise Adoption

Shari Lava, Kathy Lange, Tim Law, Hayley Sutherland, Amy Machado, Andrew Gens — Mon, 23 Feb 2026 05:00:00 GMT

This IDC Perspective discusses how 2025 launched the agentic era. In 2025, enterprises accelerated the adoption of agentic AI, marking the start of the agentic era with autonomous, goal-driven agents transforming workflows, data management, and automation. Key innovations included unified AI platforms, advanced governance, scalable automation, and modernization of unstructured data and document pipelines. As organizations prepare to scale agentic solutions in 2026, success hinges on industrializing AI development, robust governance, interoperability, and aligning investments to measurable business outcomes.

"2025 marked the dawn of the agentic era — where organizations experimented with AI agents to move from passive assistants to autonomous innovators. In 2026, AI will be about building scale and value from AI investments to shifting enterprise strategy and competitive advantage," said Shari Lava, research vice president, AI and Automation, IDC.

IDC ProductScape: Worldwide Sales Intelligence Tools, 2026

Michelle Morgan — Mon, 23 Feb 2026 05:00:00 GMT

The IDC ProductScape offers a comprehensive guide on the key functionalities of sales intelligence tools, featuring products from 6sense, Bombora, Cognism, HubSpot, and ZoomInfo. The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

Industry Analysis Perspective: Americas Financial Services, 2025

Dr. Chris Marshall, Jose Ignacio Diaz, Nigel Wallis — Sun, 22 Feb 2026 05:00:00 GMT

This IDC Industry Analysis Perspective is designed to provide technology sellers' sales, marketers, and product and channel managers with foundational insight into the Americas financial services industry. By understanding how the business side operates, sales, marketers, and product and channel managers will clearly see which areas their technology products and services can truly add value to their company.

Through this presentation, readers will gain a comprehensive understanding of the business components and workings of the global financial services sector and the sector's major players. They will have a very strong understanding of the industry, the way it works, the major players, and the direction the industry is heading.

This presentation equips technology suppliers with critical intelligence on the Americas' financial services landscape. It highlights the divergence between mature U.S. markets and high-growth Latin American opportunities. Vendors will gain actionable insights into IT spending imperatives driven by legacy modernization, regulatory tightening, and economic stabilization, helping identify high-value entry points in AI, cloud, and risk management.

"Financial services institutions across the Americas are dynamic and constantly evolving to meet changing regulatory requirements, stay ahead of the competition, and exceed consumer needs and expectations. There are significant opportunities for the technology seller that is willing to make the investment and understand the regional and localized nuances of the market," says Chris Marshall, research VP, IDC Insights.

Industry Analysis Perspective: European Financial Services, 2025

Dr. Chris Marshall, Jose Ignacio Diaz, Nigel Wallis — Sat, 21 Feb 2026 05:00:00 GMT

This IDC Industry Analysis Perspective is designed to provide technology sellers' sales, marketer, and product and channel managers with foundational insight into the European banking industry in 2025. By understanding how the business side operates, sales, marketers, and product and channel managers will clearly see which areas their technology products and services can truly add value to their company.

Through this presentation, readers will gain a comprehensive understanding of the business components and workings of the global banking sector and the sector's major players in 2025. They will have a very strong idea about the industry, the way it works, the major players, and the direction the industry is heading.

"Europe's financial services industry is dynamic and constantly evolving to meet changing regulatory requirements, stay ahead of the competition, and exceed consumer needs and expectations. The current investments in infrastructure modernization will quickly give way to more advanced digitalization initiatives leveraging cloud and AI. There are significant opportunities for the technology seller that is willing to make the investment and understand the regional and localized nuances of the market," said Dr. Chris Marshall, VP, IDC Insights.

IDC Market Glance: Payer, 1Q26

Jeff Rivkin — Fri, 20 Feb 2026 05:00:00 GMT

This IDC Market Glance provides a glance at the current makeup of the payer IT landscape, illustrates who some of the major players are, and depicts the segments and structure of the market.