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IDC PeerScape: Best Practices for Datacenter Decarbonization and Grid Integration

Gaia Gallotti, Jean-François Segalotto — Mon, 09 Feb 2026 05:00:00 GMT

IDC PlanScape: The Theory of Constraints

Niel Nickolaisen — Mon, 09 Feb 2026 05:00:00 GMT

This IDC PlanScape explains the theory of constraints, which technology leaders and teams can use to improve the quantity of delivery by reducing process bottlenecks.

According to Niel Nickolaisen, adjunct research advisor for IDC's IT Executive Programs (IEP), "The use of the theory of constraints is an easily learned and applied approach that significantly improves the magnitude and the pace at which technology teams generate value. From a technology leader's perspective, there is almost nothing better than delivering at a pace that is ahead of the pace of the organization's demand for technology services."

OpenAI hopes to shift from Copilot to Coworker with new OpenAI Frontier Release

Shari Lava, Tim Law, Nancy Gohring — Mon, 09 Feb 2026 05:00:00 GMT

OpenAI Frontier is OpenAI's new enterprise platform for building, deploying, and managing AI agents designed to function as "coworkers" that are meant to handle real-world tasks across business systems. A key vision of the platform appears to be enabling shared business context and easy integration of agents built on any platform. This is one of the top priorities and challenges for enterprises that have deployed either individual agents or agents that can only interact with agents built within the same platform. The release represents a new competitive front in the emerging and already crowded agentic AI platforms segment; existing suppliers should take notice. With this solution, OpenAI hopes to address enterprise fragmentation of AI pilots that have not been delivering promised business value at scale.

Tackling CTV Advertising Identity, Measurement, and Frequency in a Closed-Loop Ecosystem for Campaign Optimization

Alex Holtz — Mon, 09 Feb 2026 05:00:00 GMT

This IDC Perspective explores the transformation of connected TV (CTV) advertising into a closed-loop, performance-driven ecosystem, as showcased at CES 2026. Industry leaders have operationalized identity interoperability, real-time measurement, and frequency governance through authenticated identity graphs, privacy-safe clean rooms, and AI-powered optimization. Key partnerships such as Amazon DSP and Roku demonstrate deterministic reach and outcome-based attribution, while retail media networks (RMNs) inject commerce intent and purchase data to enhance targeting and campaign efficiency. The result is a unified framework where ad exposure is directly linked to business outcomes, enabling advertisers to optimize for ROAS, conversion lift, and frequency efficiency. The document concludes with actionable guidance for stakeholders to invest in interoperable identity solutions, shift KPIs to outcome metrics, and leverage closed-loop feedback for rapid campaign improvement.

"In the new era of CTV, the real breakthrough isn't more screens, it's the seamless fusion of authenticated identity, privacy-safe data collaboration, and real-time outcome optimization," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies at IDC. "The winners will be those who can connect every impression to a measurable result, transforming CTV from a reach-driven channel into a closed-loop engine for accountable performance. The question is no longer who can deliver ads, but who can prove they drive business outcomes at scale."

Google-Apple Partnership: Will the Next Siri Update Open an Agentic Market of More than 2 Billion Shoppers?

Gerry Murray, Tapan Patel, Ornella Urso — Fri, 06 Feb 2026 05:00:00 GMT

This IDC Perspective discusses the Google–Apple partnership, which marks a pivotal shift toward agentic commerce with the potential to transform Siri into a seamless gateway to Google's expansive retail AI network. This collaboration is set to replatform digital commerce, driving frictionless, AI-mediated shopping experiences across billions of devices and compelling brands to rapidly adapt their infrastructure and strategies to remain competitive in an evolving, intent-driven marketplace.

OpenClaw Hints at New Class of Assistant But Requires Caution for Now

Nancy Gohring, Maureen Fleming, Tim Law, Shari Lava, David Schubmehl — Fri, 06 Feb 2026 05:00:00 GMT

Originally called Clawdbot, then Moltbot, and now OpenClaw, this new breed of AI assistant is the latest technology to take the AI world by storm. Enterprises should tread very carefully for now but take inspiration from the possibilities that OpenClaw presents.

PTC Announces Windchill AI Parts Rationalization

John Snow — Fri, 06 Feb 2026 05:00:00 GMT

PTC has introduced Windchill AI Parts Rationalization, a plug-in designed to reduce the number of duplicate parts that must be managed within manufacturing companies. This new functionality is designed to evaluate and standardize enterprise part data within Windchill PLM, improving the cost, time, and quality of product development. Part duplication has been a persistent and costly issue for discrete manufacturers, unnecessarily delaying product development and driving supplier requalification, excess inventory, and downstream complexity. PTC's approach focuses on delivering near-term value through lightweight, shape-based AI comparisons integrated directly into PLM workflows, avoiding the more complex approach of detailed geometric analysis. PTC's announcement represents a practical and meaningful approach for applying AI to a real, cross-functional PLM problem that spans engineering, manufacturing, and supply chain operations and has resisted efficient solutions for decades.

Retail Digital Infrastructure Today: AI and Data Imperatives Fuel Big Shifts in IT Spending

Margot Juros — Fri, 06 Feb 2026 05:00:00 GMT

This IDC Tech Buyer Presentation covers key IT spending shifts and trends as retailers face a fast-changing/volatile landscape with macroeconomic uncertainties and heightened customer expectations and demands. Retailers are shifting investment to modernized infrastructure (cloud/edge, AI, networking, data) and connected/integrated systems and solutions needed to enable the greater agility, efficiency, and innovation that today's landscape demands for competitive success.

Free Ad-Supported Streaming Television Update and Impact in 2026

Alex Holtz — Thu, 05 Feb 2026 05:00:00 GMT

This IDC Perspective provides update and impact of free ad-supported streaming television (FAST) in 2026. By 2026, the global FAST market will be transformed by OEM-driven CTV ecosystems, live sports and event programming, and advanced ad technologies. Regional expansion is powered by localized content and operational maturity. FAST will shift from simple channel growth to unified, data-optimized, and event-centric streaming, becoming a foundational element of global TV distribution and unlocking new strategic opportunities for content owners, technology leaders, and advertisers.

"As FAST evolves from experimental channels to a unified, event-driven ecosystem, the future of television will be shaped by those who master live engagement, operational agility, and data-powered monetization, transforming free streaming into the new foundation of global media," stated Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC.

IDC FutureScape: Worldwide Services 2026 Predictions — Canada Implications

Sreenivas Duvvuri Venkata, Jason Bremner — Thu, 05 Feb 2026 05:00:00 GMT

This IDC FutureScape provides IDC's top 10 predictions for worldwide services and implications for Canada for 2026–2031. This year's predictions for Canada are influenced strongly by the impact of agentic AI, with a focus on scaling AI use across the organization.

IDC's December 2025 Canada IT Decision Makers Survey indicates that 78% Canadian organizations are increasing IT spending on external services in 2026. Among primary reasons for that increase are investments made into innovative technologies and prioritization of technology as an enabler of growth. AI services are expected to receive a lion's share of the increment, in addition to security services. As organizations plan for greater use of agentic AI, across initiatives including application modernization and business functions like product R&D or customer service, controlling challenges such as agent sprawl is critical to the sustainability of investments. IDC expects partners such as cloud providers and systems integration and IT consulting vendors to play a critical role in helping Canadian organizations navigate this journey.

"Emerging frontier models and agentic solutions are making services-as-a-product models a lucrative reality. Its impact extends far beyond technology, affecting ways of working and business culture at its core," says Sreenivas Duvvuri Venkata, research analyst, Enterprise Services at IDC. "Grappling with change across the board, Canadian leaders will require to take a closer look at their internal operations, technology stack, and outsourcing footprint to remain relevant in the current business landscape."