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IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor Assessment

Roger Beharry Lall — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of worldwide influencer management for SMB companies for 2025–2026. Influencer marketing isn't just a trendy tactic — it's a strategic, technology-driven discipline that sits squarely in the center of modern marketing operations. Today, influencer management platforms (IMPs) are comprehensive, end-to-end solutions. These powerful systems integrate AI-powered creator discovery, campaign orchestration, advanced analytics, compliance enforcement, and streamlined payment automation.

Several key trends define the market landscape and drive demand for these advanced tools: AI is now core infrastructure for personalization, regulatory pressures demand accountability, and channel diversification is nonnegotiable. Crucially, the professionalization of creators, particularly micro-influencers and midtier influencers, now drives the highest engagement and ROI. Consequently, successful platforms must support cross-channel campaigns, enable full-funnel attribution, and guarantee seamless integration with the wider martech ecosystem.

When assessing vendors, buyers should look for proven strength in workflow automation, robust analytics, and global reach. The selection process must align directly with organizational size and strategic integration needs, prioritizing vendors that deliver strong automation, data-driven insights, and guaranteed compliance. Ultimately, the most successful brands treat their IMP as a growth engine. They invest in comprehensive platforms that enable scalable, measurable, and compliant influencer programs, cementing influencer management's role as essential infrastructure within the marketing tech stack.

"From trivial tactic to essential martech component, influencer management is now the key to scaling in an AEO-driven landscape. It provides SMBs with the unique opportunity to drive discovery, introduce new products, and effectively disrupt brands with larger budgets and more resources." — Roger Beharry Lall, research director, Advertising Technologies and SMB Marketing Applications, IDC

IDC MarketScape: Worldwide Multi-Enterprise Supply Chain Commerce Network 2025 Vendor Assessment

Simon Ellis, Reid Paquin — Fri, 21 Nov 2025 05:00:00 GMT

This IDC study uses the IDC MarketScape model to provide an assessment of several providers participating in the multi-enterprise supply chain commerce network market. The IDC MarketScape is an evaluation based on a comprehensive framework and a set of parameters that assesses providers relative to those factors expected to be most conducive to success in a given market during both the short term and the long term.

"The push to outsource supply chains has created opportunities but also challenges, namely the ability to communicate in real time and have acceptable levels of visibility both upstream and downstream has become increasingly problematic. As organizations look for ways to respond more effectively to disruption, the ability to work within the appropriate set of supply chain networks will improve decision-making and raise the performance of the supply chain materially," says Reid Paquin, research vice president, Worldwide Industry Ecosystems and Business Networks Strategies.

IFS Industrial X Unleashed: Industrial AI, Applied

Mickey North Rizza, Aly Pinder — Fri, 21 Nov 2025 05:00:00 GMT

IFS held its IFS Industrial X Unleashed event, November 12 – 14, 2025 in New York City. The event highlighted AI’s impact on the industrial value chains and ecosystem of partners and clients. IFS shared its vision, demonstrated specific applications of IFS.ai in action within industrial settings, as well as unveiled partnerships through applied customer examples.

The attendees were a few hundred and a combination of industry analysts, partners and customers. AI’s impact was showcased throughout with its platform tied to its ecosystem of partners and clients, specifically integrated to cut across the human worker, the digital worker and robots. It was a terrific method to showcase the value IFS brings to its customers, partners and customer’s customers.

IDC MarketScape: Worldwide AI-Enabled Workforce Management (WFM) and Compliance 2025 Vendor Assessment

Ivan Oz — Thu, 20 Nov 2025 05:00:00 GMT

This IDC study provides an assessment of vendors offering workforce management applications designed to help organizations plan, schedule, and manage labor in compliance with regulatory and organizational requirements. The study evaluates vendors' current capabilities and future strategies in core areas such as time and attendance, scheduling, compliance automation, workforce analytics, and employee self-service. It highlights how WFM solutions are evolving from operational tools toward more adaptive systems that connect labor planning with overall business performance.

"Workforce management tools are now strong on core functions such as scheduling and time tracking, but real progress will depend on how well vendors use AI to make those processes smarter. The market is steady, but the value will shift toward systems that learn from data and adjust plans autonomously." —Ivan Oz, Research Manager, IDC

IDC PeerScape: Practices for Successful Digital Transformation in Insurance

Inci Kaya — Thu, 20 Nov 2025 05:00:00 GMT

This IDC PeerScape cites specific technology vendors and client organizations for illustrative purposes only. IDC does not endorse any vendor or solution.

"Insurance transformation is not just about technology — it's about empowering people, replacing outdated processes with streamlined, future-ready processes. It is also about delivering value at scale." — Inci Kaya, research manager, Worldwide Insurance Digital Strategies

Navigating Biopharma's Next Frontier: McKinsey's Life Sciences Conference 2025

Nimita Limaye — Thu, 20 Nov 2025 05:00:00 GMT

This IDC Perspective shares insights generated from the McKinsey Life Sciences Conference held in New York on July 30 and 31 on the evolving biopharma landscape, the impact of agentic AI, launch strategies, and women's health.

"The life sciences industry is experiencing massive disruption, and it is exploring every avenue possible to sustain growth and scale innovation. While investments in agentic AI are scaling, that alone is not the answer. Beyond the tech, the greatest innovation lies in transforming organizational culture. That's the real disruptor," said Dr. Nimita Limaye, research VP, Life Sciences R&D Strategy and Technology, IDC.

Smart Agents, Smarter Science

Nimita Limaye — Thu, 20 Nov 2025 05:00:00 GMT

This IDC Perspective focuses on the agentic AI landscape, evolving regulations, challenges and solutions, and key takeaways for the life sciences technology buyer.

"From protocol authoring to PV triaging, from static pipelines to self-driving discovery engines, and from bench to bedside, AI agents are moving the needle for the life sciences industry. Regulatory-grade validation and continuous observability will be critical to ensure that every action is safe, explainable, and auditable. Yes, the agents are coming, and the disruption will be real," said Dr. Nimita Limaye, research VP, Life Sciences R&D Strategy and Technology, IDC.

Automation Anywhere Acquires Aisera

Maureen Fleming, Hayley Sutherland — Wed, 19 Nov 2025 05:00:00 GMT

The November 2025 acquisition of Aisera by Automation Anywhere (AAI) consolidates two vendors with rapidly converging and complementary technologies aimed at enabling autonomous process operations driven by agentic AI. In a market rapidly investing in building and buying AI agents, this acquisition promises to speed up the delivery of sophisticated full-featured solutions, along with a broader set of tools for IT to build custom agentic solutions for departments across the enterprise.

IDC Announces Singapore Winners of the 2025 IDC Future Enterprise Awards

Wed, 19 Nov 2025 05:00:00 GMT

SINGAPORE, 20 November 2025 – International Data Corporation (IDC ) today announced the national winners of the IDC Future Enterprise Awards (FEA) 2025 for Singapore. This year’s winners highlight how Singapore organizations are operationalizing AI, data, and digital ecosystems to accelerate innovation, sustainability, and inclusion — from next-generation banking and insurance to mobility, education, and retail.

IDC MarketScape: European Human-First Digital Workplace Services 2025 Vendor Assessment

Meike Escherich — Wed, 19 Nov 2025 05:00:00 GMT

This IDC MarketScape evaluates 15 IT service providers that deliver digital workplace services throughout Europe. It relies on an extensive framework and criteria that evaluate providers against factors most likely to drive success in the European DWS market, focusing on a human-first approach in both the short and long terms.

"Blending human ingenuity with AI doesn't just create efficiency — it unlocks possibilities neither could achieve alone. Organizations that embrace human-centric digital workplace services consistently outperform their peers, unleashing greater creativity, agency, and productivity. The real opportunity isn't replacing people with machines, but empowering them through technology. By augmenting human capabilities, vendors can drive adaptability and resilience that ensure long-lasting and superior results for their customers," said Meike Escherich, associate research director, IDC's AI-enabled Future of Work, EMEA.