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IDC MarketScape: Worldwide Data Integration Software Platforms 2025 Vendor Assessment

Stewart Bond, Raghunandhan Kuppuswamy — Fri, 17 Oct 2025 04:00:00 GMT

The IDC study evaluates worldwide data integration software platforms for 2025, highlighting the market's AI demand–driven transformation. Vendors evaluated are Alteryx, AWS, Boomi, CData, Denodo, Fivetran, Gathr.ai, IBM, Informatica, Matillion, Microsoft, Oracle, Precisely, Qlik, SAP, SAS, SnapLogic, and Workato. Organizations are prioritizing AI readiness across data environments and pipelines within guardrails of security and compliance to protect corporate data assets. Data integration software platform vendors are meeting AI-ready data requirements and helping organizations improve productivity and control by embedding agentic AI, automation, and governance into their platforms to enable trustworthy, multimodal dataflows across hybrid and multicloud operational environments. The market, growing at a 13.2% CAGR, underscores the inseparability of data integration and AI strategies, emphasizing reliability, scalability, and trust in agentic capabilities.

"AI readiness is no longer optional — data integration platforms must deliver trustworthy, governed, multimodal dataflows to support enterprise strategy transformation and fuel autonomous intelligence in an agentic AI future," says Stewart Bond, research VP, Data Intelligence and Integration Software at IDC.

Success Factors for Artificial Intelligence Services in 2025

Jennifer Hamel — Fri, 17 Oct 2025 04:00:00 GMT

This IDC Tech Buyer Presentation outlines key factors driving successful use of artificial intelligence (AI) services, based on feedback gathered from organizations that recently partnered with external services providers on AI initiatives. The presentation provides insights into the role that AI services providers can play for organizations looking to pivot from AI experimentation to adoption at scale. The presentation then explores what organizations should look for when considering engaging with an AI services vendor, including impactful vendor attributes, expected outcomes, benefits achieved, and key stakeholders involved in AI services engagements, based on IDC's 2025 Artificial Intelligence Services Buyer Perception Survey.

IDC MarketScape: Worldwide GenAI Life-Cycle Foundation Model Software 2025 Vendor Assessment

Tim Law, Nancy Gohring — Thu, 16 Oct 2025 04:00:00 GMT

This IDC study evaluates 12 proprietary foundation model families. It emphasizes innovations in core capabilities like attention mechanisms, multimodal processing, and reasoning, alongside adjacent capabilities such as retrieval-augmented generation (RAG) and integrations. The study provides vendor profiles, strengths, challenges, and recommendations for enterprises to select models aligned with their needs, focusing on safety, efficiency, and enterprise-grade capabilities for generative AI and agentic AI applications.

"Foundation models revolutionized AI, evolving from simple text generation tasks to autonomous agents, driving unprecedented innovation in reasoning, multimodal processing, and enterprise-grade capabilities," said Tim Law, research director, AI and Automation, IDC. "A virtuous cycle of innovations in core model architecture, adjacent capabilities, GenAI hardware, and infrastructure has enabled widespread enterprise adoption and has rapidly altered the enterprise AI landscape."

IDC MarketScape: Worldwide Wealth Management Technology Services for Investment Advisors 2025 Vendor Assessment

Thomas Shuster — Wed, 15 Oct 2025 04:00:00 GMT

This IDC study represents a vendor assessment of the wealth management technology services for the advisory market, conducted through the IDC MarketScape model.

The wealth management technology services market for investment advisors provides comprehensive, integrated solutions that support the end-to-end advisory life cycle, enhancing client engagement, operational efficiency, compliance adherence, and overall portfolio management capabilities. As the industry undergoes significant transformation driven by evolving client expectations, regulatory complexities, and technological advancements, investment advisors increasingly rely on sophisticated technology platforms to remain competitive and responsive. Today's technology solutions not only streamline and automate essential advisory functions but also enable advisors to deliver personalized, data-driven advice and proactive client service. By leveraging flexible integration frameworks and advanced analytics, advisors can more effectively manage regulatory challenges, anticipate client needs, and enhance their value proposition.

"Technology is no longer a support function in wealth management — it is the infrastructure through which investment advisors deliver advice, engage clients, and drive growth," says Thomas Shuster, research director, IDC Financial Insights.

CMO Realities: Economics, Changing Landscapes, and the Need for Adaptive Planning

MaryAnn Holder-Browne — Tue, 14 Oct 2025 04:00:00 GMT

This IDC Perspective details the current realities for CMOs. The volatility of today's economy has made static annual marketing plans a liability. Inflation, tariffs, and global trade pressures are rapidly shifting market conditions, and traditional calendars cannot adjust with agility. IDC's Impacts of Economic Uncertainty on Marketing Survey shows that 6 in 10 CMOs have already moved to quarterly scenario-based planning, which signals a decisive shift toward shorter, more responsive planning cycles.

Adaptive planning is no longer optional, and for CMOs who face the dual challenge of heightened competition and internal pressures for growth, this discipline provides the ability to respond quickly without losing strategic direction. Yet adaptive planning is only half of the equation of success in today's economy. With marketing dollars moving sharply toward AI, automation, and martech modernization, CMOs must ensure that automation enhances, rather than erodes, trust in customer interactions and that AI is harnessed with clear guardrails for accuracy, transparency, and accountability. CMOs today have an opportunity to bring these imperatives together — adaptive planning, responsible automation, and AI integration will together supply the power to execute the shifts in programming at scale and with measurable impact. Adaptive planning plus responsible use of automation and AI helps marketing evolve from reactive tactics to resilient performance-driven growth function.

"The path forward for CMOs to be orchestrators of growth means adaptive planning paired with responsible automation and AI use. That's how CMOs will turn disruption into growth," says MaryAnn Holder-Browne, research manager, CMO Advisory at IDC

IDC MarketScape: Middle East Managed Detection and Response 2025 Vendor Assessment

Shilpi Handa, Shahin Hashim, Yesim Arac Ozturk — Tue, 14 Oct 2025 04:00:00 GMT

This IDC study presents a vendor assessment of emerging managed detection and response service providers in the Middle East. Using the IDC MarketScape model, 18 MDR service providers with operations and customers in the Middle East were evaluated. This process included interviewing one or more customers from each provider, while for one that did not actively participate in this study, the evaluation was based on IDC's knowledge of its security services offerings and capabilities. Providers were measured in terms of current capabilities and future strategies for delivering MDR services to customers in the Middle East.

"MDR remains the top cybersecurity investment trend in 2025, with the market hotter and more competitive than ever. Most managed security service providers now offer mature MDR services, intensifying competition. This year, we are seeing 'strategy wars' as MDR providers choose between technical sovereignty (regional, compliance-focused delivery) and global expansion (scalable, unified platforms). AI-powered automation, outcome-driven pricing, and sector-specific solutions are driving innovation. The market is defined by rapid growth, strategic differentiation, and ongoing activity around mergers and acquisitions. MDR is now the digital control plane for enterprise resilience." — Shilpi Handa, associate director, cybersecurity, Middle East and Africa, IDC

IDC MarketScape: Worldwide Data Protection and Governance Services 2025 Vendor Assessment

Cathy Huang — Tue, 14 Oct 2025 04:00:00 GMT

This IDC study represents a vendor assessment of the worldwide data protection and governance services market through the IDC MarketScape model. This study highlights the transformative challenges organizations face in data governance amid AI-driven innovation, quantum computing threats, and regulatory complexity. It evaluates 16 global providers and 5 emerging vendors, emphasizing the shift from siloed, compliance-focused approach to integrated, AI-driven approach.

"AI, quantum computing, and regulatory complexity are reshaping data protection and governance — organizations must adapt or risk derailing their AI transformation ambitions amid exponential challenges," notes Cathy Huang, senior research director, Worldwide Security Services.

IDC MarketScape: Worldwide Enterprise Wireless LAN 2025 Vendor Assessment

Brandon Butler, Len Padilla — Tue, 14 Oct 2025 04:00:00 GMT

This IDC study provides a quantitative and qualitative assessment of vendors in the worldwide enterprise WLAN market. The research assesses the strategies and capabilities of 14 enterprise-class WLAN vendors that have qualified for inclusion in this study, based on annualized revenue and geographic presence. This study also includes 4 "vendors to watch" that did not qualify as full participants but represent innovative players in the market.

"WLAN is a cornerstone of organizations' access-layer campus and branch connectivity strategy, powering a range of employee, customer, and guest digital experiences while enabling secure, reliable, and efficient connectivity for organizations' mission-critical applications and services. Meanwhile, new standards and unlicensed spectrum, AI-powered networking, and platform-based approaches make the WLAN market dynamic, competitive, and innovative. This document is meant to provide enterprises with a qualitative assessment of vendors in the WLAN market to aid their journeys in finding a WLAN partner for accelerating their digital and network transformation goals," says Brandon Butler, senior research manager, IDC's Enterprise Networks, and Len Padilla, senior research director, IDC's European Networking and Life-Cycle Services.

IDC PeerScape: Practices for Managing Safe AI

David Weldon — Tue, 14 Oct 2025 04:00:00 GMT

This IDC PeerScape explores how some organizations are educating employees, vendors, and partners on what safe AI is all about, why it's important, and how to maintain successful safe AI practices in a constantly evolving AI landscape.

"It is well understood that AI makes frequent errors — or 'hallucinations' — due to inaccurate, misleading, or incomplete data," says David Weldon, research adjunct in IDC's IT Executive Programs (IEP). "Because AI has little ability to distinguish good data from bad, it can be difficult for businesses and citizens alike to feel such lapses might not do genuine harm to people or organizations. That is where safe AI comes into play, enabling workers and organizations to place trust and confidence in their AI investments."

Preparing for Vendor and Technology Disruptions

Niel Nickolaisen — Tue, 14 Oct 2025 04:00:00 GMT

This IDC Perspective provides insights on how to prepare for disruption in an organization due to technology and provider changes. The simple answer is to regularly review the technology stack for two things:

First, which technologies and products have high "switching costs" and determine whether it is worth finding ways to reduce those switching costs. For example, allocate a portion of resources to find and test alternative technologies and providers so that, should a change be necessary, the organization has done the work to know the replacement options and what it takes to implement the replacements.
Second, for the elements in the technology stack, identify the likely alternatives and do a lightweight assessment as to their architectural fit and costs to implement, administer, and maintain — and perhaps identify new candidates for those in the high switching cost category. Or determine that the best course of action is to absorb the changes to the existing product.

According to Niel Nickolaisen, adjunct research advisor for IDC's IT Executive Program (IEP), "Given how quickly technology, the market, investments, mergers, acquisitions, and new product innovation is happening, technology leaders should prepare for technology provider disruptions. One way to assess the possible disruptions is to consider the costs to switch from one provider or technology to another and, based on this, identify and, in a lightweight and simple way, assess the alternatives and their costs. Based on this assessment, define the disruption options."