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IDC MarketScape: Worldwide AI-Enabled Adobe Professional Services 2026 Vendor Assessment

Douglas Hayward — Mon, 19 Oct 2026 04:00:00 GMT

This IDC study represents a vendor assessment of the AI-enabled Adobe professional services ecosystem through the IDC MarketScape model. This assessment discusses both quantitative and qualitative characteristics that explain success in the AI-enabled Adobe professional services market. This IDC MarketScape covers a variety of vendors participating in the Adobe professional services space. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and to one another and highlights the factors expected to be the most influential for success in the market in both the short term and the long term.

"Marketing is in transition, driven both by AI's promise of revolutionizing the customer life cycle and by demand from CEOs and CMOs for CMOs to drive profitable net-new revenue growth after years of disappointing returns on enterprise martech investments," says Douglas Hayward, senior research director for Customer Experience Services and Strategies at IDC. "To drive that new revenue growth using AI-enabled Adobe technology, CMOs and CIOs must work with CX services vendors that understand the intersection of marketing and new AI technologies, who can credibly model and then deliver business results for their clients."

IDC MarketScape: Worldwide AI-Enabled Smart Conference Room Hardware for Hybrid Meetings 2026–2027 Vendor Assessment

Gala Spasova — Mon, 19 Oct 2026 04:00:00 GMT

This IDC study assesses 12 vendors of AI-enabled smart conference room hardware for hybrid meetings, evaluating them on their capabilities and strategies across key parameters of performance. It provides insights into the strengths and challenges of each of the 12 vendors included: Barco, Biamp, Cisco, Crestron, HP Inc., Jabra, Logitech, Neat, Sennheiser, Shure, Yamaha, and Yealink.

"Meeting-room AI divides into a perception layer that belongs to the device and a reasoning layer that belongs to the meeting platform," says Gala Spasova, senior research manager, Intelligent Workplace and Management at IDC. "Buyers that understand that division buy the right thing from the right supplier. Those that do not tend to pay for generative features they would have received anyway, while accepting whatever audio the room happens to deliver into them."

IDC Survey Spotlight: Which Application Delivery Controller Capabilities Will Matter Most to Enterprises as AI Workloads Scale?

Paul Nicholson — Sun, 18 Oct 2026 04:00:00 GMT

This IDC Survey Spotlight highlights the results of a survey question concentrating on the application delivery controller (ADC) capabilities that will matter most to enterprises as AI workloads scale.

These survey results are drawn from IDC's July 2026 Enterprise Infrastructure Pulse Survey, a worldwide survey of 643 enterprise respondents. Respondents could select up to three ADC functionality criteria that will influence their choice of vendor over the next year. The results span AI-related capabilities, support for cloud and containerized deployments, and established application security and encryption features.

"AI workload deployments are changing what enterprises expect from their application delivery infrastructure. This survey question reveals the ADC capabilities that will most influence vendor selection over the next year and how AI-related requirements sit alongside long-standing priorities such as cloud support and security. As enterprises deploy a wider range of AI applications across cloud and on-premises environments, buyers will need to weigh which AI features to deploy, and on which products." — Paul Nicholson, research vice president, Cloud and Datacenter Networks, at IDC

IDC Market Glance: Application Services, 4Q26

Peter Marston — Fri, 16 Oct 2026 04:00:00 GMT

The IDC Market Glance is a taxonomy document intended to visually depict a concise current-state view of the worldwide application services market — the consulting firms, systems integrators, regional IT services firms, digital agencies, value-added resellers, quality engineering specialists, and software and SaaS vendors that provide services to develop, test, manage, and/or modernize enterprise applications. This edition maps 92 providers across 6 segments to show how the market is structured and where each type of provider fits.

Business executives, product managers, and market insights or analyst relations professionals can use this information to understand the structure of the overall market or ecosystem; assess market, business, and partnership opportunities; and identify where their organization fits into the competitive landscape.

IDC Market Glance content is current on the date it is published. The representative content contained in this presentation reflects a qualitative snapshot that is regularly refreshed. Company logos are illustrative only and do not reflect an exhaustive view of the market.

Evolving Agentic Testing: Leveraging SmartBear with User Reference Context

Melinda-Carol Ballou — Thu, 15 Oct 2026 04:00:00 GMT

This IDC Perspective is one in a series of IDC documents examining agentic testing and the use of AI and ML for automated software quality (ASQ), providing vendor analysis and customer reference context for technology adoption and end-user buyer decision-making. This document examines SmartBear’s BearQ agentic testing system and Application Integrity platform, including observations from SmartBear’s product announcements and demonstrations, as well as customer reference conversations with organizations in the healthcare software, global identity security, and financial services sectors. It is intended to support enterprise buyers evaluating software testing tools that incorporate AI, ML, and AI agents, and to provide comparative context alongside IDC’s broader ASQ vendor coverage. We do so in the context of a volatile economy with tariffs, ongoing flexible work, geopolitical upheaval, and unpredictability evolving into 4Q26 and 2027.

“IDC observes adoption of AI and ML for testing, including agentic testing for AI assurance, enabling dynamic execution for high-quality software, innovation, and adaptive responsiveness to dynamically changing environments. Our research shows that around 91% of organizations are piloting, using, or expanding the use of AI for software testing. Key areas of focus include insights into test process improvement, visual testing, test case creation, root cause analysis, test prioritization, and synthetic test data. As code creation increases rapidly with AI use, the role of agentic testing increases dramatically. Organizations prioritize code quality and consistency over development speed as the primary goal for agentic AI tools, and trust in agentic AI is highest for code testing, in which outcomes are observable and verifiable. It is in part due to these trends that IDC has chosen to prioritize this area as one of several areas of focus for a series of end-user-oriented updated vendor analyses that include customer summaries.” — Melinda Ballou, research director, AI Assurance, ALM, Quality, and Portfolio Strategies, IDC

IDC ProductScape: Worldwide Corporate Client Life-Cycle Management for Financial Services, 2026 — Technology Supplier Solution Functionality

Sam Abadir — Thu, 15 Oct 2026 04:00:00 GMT

This IDC ProductScape offers a comprehensive guide on the key functionalities of client life-cycle management for financial services, featuring products from Fenergo, NICE Actimize, Pega, Avaloq, Delta Capita, and EdgeVerve. The status of each functionality is categorized as fully supported, partially supported, partner provided, road map, or not supported, aiding technology purchasers in quickly identifying which vendors align with their changing requirements.

Salesforce's Dreamforce 2026: Scaling the Agentic Enterprise — A Deep-Dive on AI for Business

Andrea Siviero — Thu, 15 Oct 2026 04:00:00 GMT

This IDC Perspective focuses on Salesforce's AI strategy for business, looking at what the event means for business units building AI-fueled strategies: closing the execution gap, proving business impact, and driving transformation. Dreamforce 2026 positioned Salesforce's integrated, headless stack as the trusted business layer for AI. IDC's takeaway: Value will depend less on the technology than on closing the execution gap.

"Models are generic and probabilistic, while enterprise systems must be deterministic. Salesforce's metadata, permissions, and business logic supply the context in between, and that integration can play a key differentiating role," said Andrea Siviero, research vice president at IDC. "But with 62% of organizations still at an early stage of AI maturity, execution is the challenge, and Salesforce's own customer zero experience is a practical place to start."

Wearables and Connnected Devices: From Fitness Trend to Health Infrastructure

Silvia Piai — Thu, 15 Oct 2026 04:00:00 GMT

This IDC Tech Buyer Presentation examines how consumers are adopting wearables, remote monitoring, and mood-tracking devices, and what that behavior means for providers and medtech/digital health vendors navigating an increasingly connected consumer health journey.

Wearables and remote health monitoring (RHM) are moving beyond the adoption question. Comfort with device-enabled care is now comparable with other virtual-care modalities, and health-related wearable use is established rather than niche. The next challenge is what happens after adoption. Remote monitoring is used routinely, often weekly, yet much of the data still sits outside clinical workflows. Satisfaction depends on control, fit with daily life, and clear information. Consumers are also broadly willing to share device data for care when the value exchange is clear.

Drawing on IDC's 2026 Connected Health Consumer Survey, this presentation examines what these shifts mean for providers, medtech, and digital health vendors as connected care becomes a more continuous part of individual health journeys and clinical care.

"Device adoption is only the first step," said Silvia Piai, research director, Connected Health and Medical Devices Digital Strategies at IDC. "The real opportunity is to make the data consumers generate useful in care by turning routine monitoring into relevant insight, clinical action, and sustained engagement. That is where adoption starts to translate into value."

Atlassian Team '26 Europe: Teamwork Graph, Atlassian MCP, and Agentic Developer Context for Public Cloud PaaS Buyers

Adam Reeves — Wed, 14 Oct 2026 04:00:00 GMT

Atlassian used Team '26 Europe to expand the Teamwork Graph with data and source code context, showcase a redesigned Atlassian MCP, and introduce Agentic Multiplayer Protocol (AMP) controls for agents working on and off the Atlassian platform. The announcements show steady execution on the May Anaheim roadmap and align with buyer demand for governed, developer-safe agent platforms, while the market will test cost attribution and governance beyond Atlassian's own interfaces.

Four Operating Logics: Why the Same Arguments Keep Coming Back

Shannon Kalvar, Matthew Flug, Archana Venkatraman — Wed, 14 Oct 2026 04:00:00 GMT

This IDC Perspective sets out four operating logics that coexist inside most enterprise IT organizations: the custodial, procedural, flow, and bounds logics of what good operations is. Each formed under conditions that have not been withdrawn, and all four share a vocabulary, which is why disagreements about principle present themselves as colleagues being unreasonable about something obvious. The document explains why each logic persists, describes what a composed organization requires to function, and gives IT leaders three readings whose pattern of divergence indicates which of four capabilities to build first.

"Every one of the four operating logics answers a question the enterprise still faces," said Shannon Kalvar, senior research director, Enterprise Systems Management, Observability, and AIOps at IDC. "The estate outlives the strategy that bought it, committed money resists redirection, and suppliers set the timing of change. An enterprise funding a program to advance whichever group looks behind is paying to intensify the argument it is trying to end."