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Klaviyo’s Omnichannel Evolution: Insights from K:LDN 2025

Roger Beharry Lall — Thu, 03 Jul 2025 04:00:00 GMT

Klaviyo’s K:LDN 2025 event in London showcased the company’s evolution from a data platform to an email/SMS tool for digital commerce solopreneurs to a full-stack, omnichannel marketing automation provider for larger organizations. Announcing new features such as an omnichannel campaign builder, Channel Affinity, and expanded mobile messaging, Klaviyo demonstrated its commitment to solving fragmented customer experiences and supporting fast-growing brands. With international expansion underway and a focus on pragmatic, AI-powered tools, Klaviyo aims to balance innovation and operational readiness. The company’s success, however, hinges on resource-intensive efforts including global scaling, deepening platform capabilities, and maintaining customer engagement across multiple segments.

Revolutionizing Data Center Operations: HPE and Digital Realty's Strategic Partnership

Olga Yashkova, Rob Tiffany — Thu, 03 Jul 2025 04:00:00 GMT

This IDC link discusses the recent partnership between HPE and Digital Realty, announced on June 25, 2025, at HPE Discover Las Vegas. A leader in private cloud hosting with high-speed interconnects to each of the hyperscale public clouds, Digital Realty adopts the HPE Private Cloud Business Edition to manage its own operations.

Control Meets Agility: The Strategic Value of R2R and PL2P in One System

Heather Herbst — Wed, 02 Jul 2025 04:00:00 GMT

This IDC Perspective emphasizes the strategic importance of integrating record-to-report (R2R) and plan-to-perform (PL2P) systems for CFOs to enhance financial agility and foresight. It highlights the benefits of a unified platform that combines accurate reporting with dynamic planning, enabling finance leaders to drive strategy, manage risk, and accelerate growth. By breaking down silos between accounting and FP&A, CFOs can transform finance from a transactional function to a strategic force, leveraging AI and predictive analytics for smarter decision-making.

"Unifying R2R and PL2P transforms finance from a transactional processor to a strategic force, essential for CFOs leading in today's volatile economy." — Heather Herbst, research director, Worldwide CFO Tech Agenda

Cryptocurrency in Corporate Finance: The Strategic Role of Stablecoins Versus Fiat and the Future of Global Treasury

Heather Herbst — Wed, 02 Jul 2025 04:00:00 GMT

This IDC Perspective explores the strategic role of stablecoins in corporate finance, highlighting their advantages over fiat currencies in treasury operations, foreign exchange, and cross-border transactions. While stablecoins offer speed, transparency, and programmability, they are not a wholesale replacement for fiat due to regulatory and operational constraints. Companies are adopting hybrid strategies, leveraging stablecoins for specific use cases while maintaining fiat for core needs. The future of corporate finance may involve integrating stablecoins and Central Bank Digital Currencies to enhance efficiency and resilience.

"Stablecoins are reshaping corporate finance, offering speed and transparency without as much volatility. CFOs should explore their strategic role in global treasury operations." — Heather Herbst, research director, CFO Tech Agenda at IDC

PlatformCon Highlights Tensions Among Developers, Vendors, and Platform Engineers as AI Reshapes Platform Engineering

Matthew Flug — Wed, 02 Jul 2025 04:00:00 GMT

IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment

Megha Kumar — Tue, 01 Jul 2025 04:00:00 GMT

This IDC study represents a vendor assessment of worldwide business intelligence and analytics vendors through the IDC MarketScape model. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and one another. The study highlights the factors expected to be the most influential for technology buyers as they seek to introduce, modernize, or replace the business intelligence and analytics tools within their organization. This assessment can be used to help define a short list of vendors.

"Organizations are constantly striving to engage in data-driven decisions. This need for insights across the board puts pressure on data and analytics teams. This will result in organizations seeking capabilities around automation, GenAI, and agentic AI features within their business intelligence and analytics platform. It is also important that these insights are available in the flow of work to allow for improved collaboration and decision velocity," said Megha Kumar, research vice president, Analytics and AI, IDC.

Pasqal's 2025 Roadmap: The Future of Neutral Atom Quantum Computing

Heather West, PhD — Tue, 01 Jul 2025 04:00:00 GMT

Pasqal's 2025 Quantum Roadmap outlines a clear, full-stack strategy to scale its neutral atom architecture across three pillars: application development, technology deployment, and fault-tolerant quantum computing. With expanded cloud and on-premises access, modular QPU design, and enterprise-focused software integrations, Pasqal is positioning itself as a commercially viable quantum platform provider. For enterprise IT leaders, the road map offers a rare level of visibility into near- and long-term milestones — supporting informed planning around hybrid computing, infrastructure integration, and quantum readiness.

Your RingCentral AI Receptionist Can Help You Now

Denise Lund — Tue, 01 Jul 2025 04:00:00 GMT

For telecom service providers and cable companies to see RingCentral's agentic AI solution, AI Receptionist (AIR), become generally available might be a FOMO moment. RingCentral's AIR has entered with a press release bang that outlines the benefits and customer use highlights. While much remains to be seen about the AI Receptionist's competitiveness in the SMB market — a clearly named target market for RingCentral with AIR — all eyes will be on RingCentral and its AIR-using customer base as it is one of a number of vendors stepping forward with an agentic AI solution for SMBs.

AI and GenAI Frameworks and Accelerators in Asia/Pacific

Swapnil Shende, Surjyadeb Goswami, Deepika Giri — Mon, 30 Jun 2025 04:00:00 GMT

This IDC Perspective underscores the critical role of AI and GenAI frameworks and accelerators in the Asia/Pacific region, enabling enterprises to overcome data challenges, manage complexity, and scale AI adoption responsibly. These frameworks provide essential tools for integration, governance, and security while accelerating development and deployment. Although the report highlights the value of adaptable, industry-specific accelerators and trusted vendor partnerships in driving compliant and risk-aware innovation, it does not focus on data-related or AI infrastructure accelerators.

"In adopting AI and GenAI demands frameworks and accelerators that unify data governance, security, and scalability, buyers must insist on proven accelerators that enable faster deployment, consistent performance, and ongoing risk management to unlock true business value. Solutions that balance customization with ready-to-use capabilities to future-proof AI investments should surge demand," says Swapnil Shende, associate research manager, IDC Asia/Pacific.

AI, Data, and Workflow in Retail: Insights from Knowledge 2025

Ornella Urso — Mon, 30 Jun 2025 04:00:00 GMT

This IDC Perspective discusses ServiceNow Knowledge 2025, held in Las Vegas, which brought onsite about 25,000 attendees comprising industry leaders, partners, and customers. This report provides an overview of the takeaways from Knowledge 2025, focusing on the implications for the retail sector. In particular, it summarizes five vital insights from ServiceNow's road map and what retailers should know about ServiceNow's latest announcements and product releases that might be useful in addressing persistent challenges, improving operations efficiency, and increasing superior customer experiences along customer journeys and life cycles.

"Retail companies are at a critical juncture in which the decisions they make today will shape their competitiveness for years to come," said Ornella Urso, research director, IDC Retail Insights. "Reframing the CRM platform is gaining more and more importance across retail business executives conversations as well as during technology partner selection."