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IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises 2025–2026 Vendor Assessment

Gerry Murray — Mon, 17 Nov 2025 05:00:00 GMT

This IDC study provides a thorough assessment of market-leading influencer marketing platforms for large enterprises and discusses the most important criteria companies should consider when selecting a solution.

"The economic impact of influencer and creator marketing is expected to drive upward of $500 billion by 2030," said Gerry Murray, director, Enterprise Marketing Apps and Agents at IDC. "Social and influencer marketing tools and practices are maturing just in time to support the new brand management and marketing challenges of LLMs and agentic buyers."

IDC FutureScape 2026 Predictions: AI to Drive 50% of New Economic Value from Digital Businesses in APJ* by 2030

Sun, 16 Nov 2025 05:00:00 GMT

IDC’s key predictions reveal how Asia/Pacific Japan (APJ) enterprises will drive growth through Agentic AI, orchestration, and data intelligence.

Business Management Organization: Challenges and Practices

Daniel Saroff — Fri, 14 Nov 2025 05:00:00 GMT

This IDC Tech Buyer Presentation examines the structure, functions, and integration challenges of the IT business management office (BMO) — a group designed to align IT execution with business priorities through centralized governance, financial oversight, vendor management, and strategic planning.

While a BMO can drive accountability, transparency, and efficiency across IT operations, its success depends on effective integration among functional teams, balanced governance structures, and strong engagement with business units. Without these, centralization can amplify silos, create role confusion, and erode trust — turning a unifying structure into a source of friction rather than alignment.

Cisco Partner Summit, 2025. Cisco Leans into AI Across the Product and Services Portfolio, Requiring Partners to Lean in too.

Chris Barnard, Leslie Rosenberg — Fri, 14 Nov 2025 05:00:00 GMT

IDC MarketScape: Worldwide Observability Platforms 2025 Vendor Assessment

Shannon Kalvar — Fri, 14 Nov 2025 05:00:00 GMT

This IDC study for the inaugural 2025 IDC MarketScape for observability platforms examines 26 vendors dedicated to providing enterprises with the ability to observe and orient within their digital estates. It also explores the changing dynamics between enterprises and vendors, along with emerging requirements for signal intelligence and management. This is part one of two; a companion piece on AI-fueled operations (AIOps) is forthcoming.

"Observation and orientation are key elements of the decision-making process," said Shannon Kalvar, research director, Enterprise Systems Management, Enterprise Client Platforms, Observability, and AIOps at IDC. "Observing the digital estate, then, is key to making meaningful decisions about the activities of modern, digital businesses. Observability platforms are, therefore, no longer just esoteric IT tools – they are the foundation of digital decision-making at scale."

AI/GenAI Is Ripe for Use Case Development for Carriers, with Customer Engagement and Enablement Emerging as the Top-Priority Use Case

Inci Kaya — Thu, 13 Nov 2025 05:00:00 GMT

This IDC Tech Buyer Survey Spotlight reveals that 64% of the insurance executives worldwide surveyed by IDC in October 2024 are currently using generative AI (GenAI) to address multiple use cases (source: IDC's Syndicated Survey 2024: Financial Insights Survey, 2024). The adoption of GenAI is now commonplace across the insurance industry, most notably applied to use cases like customer engagement, risk management, and predictive analytics.

"Carriers have shifted their position on GenAI quickly, moving from skepticism and concern to identifying compelling use cases," says Inci Kaya, research manager, Worldwide Insurance Digital Strategies at IDC. "Insurers are now jumping in with both feet and moving forward with multiple use cases to address enduring challenges across customer engagement, risk management, and predictive analytics."

Generative AI Use Case Taxonomy, 2025: The Procurement Function

Patrick Reymann — Thu, 13 Nov 2025 05:00:00 GMT

This IDC Tech Buyer Presentation provides the generative AI (GenAI) use case taxonomy for procurement applications, designed to bring clarity and structure to how GenAI is transforming procurement processes end to end. The taxonomy categorizes key use cases across sourcing, contracting, supplier management, purchasing, and analytics, highlighting where generative AI delivers the most measurable impact. It aims to help procurement leaders, technology providers, and analysts map current capabilities, identify innovation opportunities, and align GenAI adoption with strategic business outcomes.

Oracle AI World 2025: The Finance Function Goes Autonomous with Agent-Driven ERP

Kevin Permenter — Thu, 13 Nov 2025 05:00:00 GMT

The primary focus of Oracle AI World (held October 14–16, 2025) in Las Vegas, Nevada, was the pervasive integration of artificial intelligence across the company's enterprise application portfolio. Drawing an estimated 12,000 attendees, the overarching message was clear: AI is no longer a feature but the foundational operating layer for the modern, connected enterprise. IDC activities at the conference included productive one-on-one sessions with key Oracle executives, strategic partners, and influential customer users, giving IDC deep insight into the real-world impact of these announcements.

Quantum Computing Industry Use Cases: An IDC Tech Buyer Presentation

Thu, 13 Nov 2025 05:00:00 GMT

This IDC Tech Buyer Presentation identifies quantum-relevant use cases across five key sectors: finance, energy, government, healthcare and life sciences, and manufacturing.

Unlike AI, which is a Big Data solution that solves problems through pattern recognition, quantum computing is a small data, complex-problem solution that leverages quantum mechanics to gain the compute power necessary for solving intractable scientific and business problems. Consequently, quantum computing will not replace existing systems. Instead, this technology will help to unlock new capabilities for solving real-world problems faster, more accurately, and more efficiently than could be done using only classical compute. This presentation helps technology leaders identify the simulation, linear algebra/factorization, and optimization use cases where investments in quantum computing will make a difference.

Retail Technologies Adoption in the Americas — Trends and Insights

Margot Juros — Thu, 13 Nov 2025 05:00:00 GMT

The IDC Tech Buyer Presentation summarizes key findings and insights for retailers in the Americas from IDC's annual global retailer survey, Retail Technologies and Business Processes Trends, 2025. Its different chapters cover business pressures and digital maturity, investment priorities, AI and generative AI (GenAI), customer experience and omni-channel strategy, store and supply chain transformation, and building secure and agile infrastructure.

"The majority of retailers in the Americas are already in the middle stages of their journey to full digital and data integration maturity. The retailers that pull ahead of competitors will succeed based on how effectively they enhance data foundations and leverage AI, cloud/edge computing, and unified commerce strategies to deliver seamless, omni-channel customer experiences while strengthening operational efficiency," says Margot Juros, research director, Worldwide Retail AI, Platforms, and Technologies at IDC.