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Braze Forge 2026: Building a Martech Stack for the Future of Agentic Marketing

Gerry Murray, Roger Beharry Lall, Tapan Patel — Mon, 12 Oct 2026 04:00:00 GMT

Braze used Forge 2026 to show that it is positioned as the execution layer for agentic marketing, with the journey builder as one piece of it. Decisioning Studio Go, Operator building full Canvases, and Agentic Standards for QA move decisioning and campaign checking from marketers to AI agents. Operator Connect and the Braze MCP Server let agents in Claude, ChatGPT, or Copilot call Braze directly. CMOs should now judge engagement platforms on decisioning quality, the scope of actions agents can take, the governance around them, and access to enterprise data, in addition to channels and orchestration.

IDC Survey Spotlight: What Are the Implications of AI Adoption for the Edge Infrastructure?

Nina Turner — Mon, 12 Oct 2026 04:00:00 GMT

This IDC Survey Spotlight explores the organization's approach to modify its edge infrastructure in order to support AI, what architecture mix they prefer, and what specific components of edge infrastructure they use to support AI workloads.

This IDC Survey Spotlight is also a comprehensive, fast summary of the implications of AI for edge infrastructure setup and what tech leaders can expect from AI's demand.

Workiva Amplify 2026: Agents of Change Arrive in Sustainability Reporting

Amy Cravens — Mon, 12 Oct 2026 04:00:00 GMT

This IDC Market Note examines Workiva's Amplify 2026 conference, held September 14–16 in Las Vegas, looking specifically at announcements and discussion around its sustainability solutions. It summarizes Workiva's headline AI announcements, including Agent Studio, Intelligent Projects, and Workiva MCP, and details new and upcoming sustainability capabilities such as the Sustainability Disclosure Agent, Scope 3 and carbon accounting upgrades, and next-generation Carbon.

"Workiva comes out of Amplify with real momentum in sustainability. The announcements, from AI agents to Scope 3 and audit-traceability improvements, line up well with what customers need as reporting requirements grow and scrutiny increases." — Amy Cravens, research manager, Sustainability and ESG Software, IDC

Worldwide Hyperscaler and Top Service Provider Infrastructure Demand Presentation, 2Q26

Leon Kao — Mon, 12 Oct 2026 04:00:00 GMT

This IDC Market Presentation provides an overview of service provider infrastructure demand trends among the 15 selected service providers through the second quarter of 2026.

从云计算到机器智能：阿里云以全栈AI重构智能供给体系

Lianfeng Wu — Mon, 12 Oct 2026 04:00:00 GMT

本IDC市场笔记围绕2026云栖大会所体现的阿里云最新AI战略展开。报告首先分析阿里将”机器智能”作为下一阶段战略主线的背景，并梳理千问模型、真武芯片、AI Cloud、Agent Native Cloud和Context Engine形成的全栈技术体系。随后，从IDC视角指出，阿里云正在经历比”云向AI转型”更深的一次定位变化，即从计算资源提供商走向智能供给运营商，其核心竞争指标也将由算力规模逐步转向Token产出效率、智能体运行效率和单位业务结果成本。报告进一步分析全栈协同、开源千问、智能体控制面以及20GW全球基础设施计划对竞争格局的影响，并指出资本效率、供应链、能源、全球合规和生态开放性将成为战略落地的重要约束。对于行业用户，IDC建议把AI基础设施决策从GPU采购升级为智能经济性管理；对于数智化厂商，则建议重点寻找智能体运行、企业上下文、行业Skill、安全治理、Token运营和价值实现服务等新增长空间。

IDC中国副总裁兼首席分析师武连峰表示：”阿里云此次战略升级最值得关注的，并不是又发布了多少模型、芯片和Agent产品，而是其正在尝试把云计算重新定义为’机器智能的规模化供给体系’。未来AI云的核心竞争力，将从单纯的算力规模和模型参数，逐步转向Token生产效率、全栈协同、智能体运行、上下文工程以及企业级安全治理能力。对于行业用户而言，AI价值最大化始于清晰的战略，最终必须落实到更低的单位智能成本、更高的任务完成率、更快的业务创新以及可持续的收入与效率增长；对于数智化厂商而言，真正的新机会也将从销售算力和软件，转向帮助客户持续生产、运营和管理智能。”

IDC Survey Spotlight: What Is the Number of Installed Print Devices by Region Worldwide?

Phil Sargeant — Fri, 09 Oct 2026 04:00:00 GMT

This IDC Survey Spotlight looks at the number of printing devices organizations use at their office locations, comparing the Americas, Asia/Pacific (AP), and EMEA. It covers six device types, from desktop laser and ink-based printers and MFPs to floor-standing MFPs, label printers, and 3D printers. The data comes from IDC’s August 2026 Commercial Devices and Imaging Survey. Print environments are changing as organizations rethink where and how they print. Understanding how installed bases vary by region helps vendors and channel partners shape portfolios, set priorities, and focus investment where it counts.

IDC Survey Spotlight: Which Vendor Provides, or Will Provide, European Print Services Customers with Print/Device Management Solutions?

Jacqui Hendriks, Gala Spasova — Fri, 09 Oct 2026 04:00:00 GMT

This IDC Survey Spotlight draws on findings from IDC’s March 2026 European Imaging, Printing, and Document Solutions (IPDS) Survey (B2B print opportunity) to examine the vendor landscape for print and device management solutions across European organizations. As print environments evolve, organizations are increasingly evaluating platforms that support device management, security, and operational efficiency across their print infrastructure.

The document explores which vendors are most associated with print and device management deployments, how adoption varies by print service model, and the factors influencing supplier selection. It also examines the competitive positioning of leading providers across the European print services ecosystem.

IDC Survey: The Importance and Adoption of Non-Print Solutions Among European Print Services Customers

Mitri Roufka, Gala Spasova — Fri, 09 Oct 2026 04:00:00 GMT

This IDC Survey examines the importance of non-print solutions for European organizations working with print services providers, and their adoption levels among these organizations. It is based on IDC’s European Imaging, Printing, and Document Solutions Survey and explores how non-print hardware, software, and IT services influence provider selection and switching decisions.

The study also analyzes adoption levels, customer priorities, and future deployment plans across key non-print solution categories and different print service models.

Market Analysis Perspective: Worldwide and U.S. Document Solutions, 2026

Evan Hardie, Tim Greene, Geoffrey Wilbur — Fri, 09 Oct 2026 04:00:00 GMT

This IDC Market Analysis Perspective provides insight into the current and future state of the document solutions market.

It includes an overview of the current market landscape, a technology buyer perspective, a market outlook, and IDC's advice for technology suppliers in this market.

"The document solutions software market is no longer defined by the management of documents, but by the management of information and workflows. As print volumes decline and digital transformation accelerates, organizations are investing in AI-powered document intelligence, workflow automation, and governance platforms that can extract value from both physical and digital content. Vendors that reduce operational complexity, improve security, enable agentic and AI-assisted workflows, and deliver measurable business outcomes will capture the greatest opportunities as enterprises modernize how work gets done." — Evan Hardie, research director, Consumer Devices Lead, IDC.

Market Forecast: Worldwide Workstation Forecast, 2026–2030: 2Q26 Update

Linn Huang — Fri, 09 Oct 2026 04:00:00 GMT

This IDC presentation provides the five-year forecast for the workstation market and delivers insights into the drivers and inhibitors of growth.

“The workstation market took its first contraction in three years last quarter, with tougher times in the immediacy. Still, in the long run, we expect the market to return toward growth, given the importance of AI development and technical computing.” — Linn Huang, research vice president, Devices and Display, IDC.