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How Strong Is the Pull Toward SASE in SSE Buying Decisions?

Yogesh Shivhare — Wed, 12 Nov 2025 05:00:00 GMT

This IDC Survey Spotlight examines how network security convergence is influencing managed SSE buying behavior. It provides insight into the extent to which managed SASE is considered during SSE evaluations and highlights buyer preferences for integrated versus segmented delivery models. The document explains why convergence is becoming a default expectation and what this means for providers positioning SSE offerings in a market where "one motion" increasingly wins.

Responses were gathered in September 2025 from IDC's Managed SSE Buying Behavior Survey. Surveyed countries with their respective respondent count are as follows: Australia (32), Canada (51), France (51), Germany (51), India (51), Japan (50), Singapore (52), United Kingdom (51), United States (135). The total worldwide sample size was 524.

In terms of industries surveyed, there was broad representation across multiple sectors, with no single industry accounting for more than 10% of the total sample, ensuring balanced insights for providers serving diverse markets.

Respondent profiles included decision-makers and influencers in security, networking, and IT operations across organizations with 50+ employees.

2025年国内エンタープライズコロケーション市場ビジネス動向

Mimei Ito — Tue, 11 Nov 2025 05:00:00 GMT

本調査レポートは、国内エンタープライズコロケーション市場におけるデータセンター（DC）サービス事業者動向をまとめ、市場機会と課題を考察している。

「ハイパースケーラー向けコロケーション市場が急拡大する一方で、エンタープライズ向けコロケーション市場はスペースと電力を販売するだけでは成長が難しい。エンタープライズ向けにはコンサルティングやマネージドサービスの強化が不可欠である」とIDC Japan、Software & Servicesのリサーチマネージャーである伊藤未明は述べている。

2025年高成長中堅サービスベンダーのビジネス動向と戦略

Masaru Muramatsu, Tatsuhiro Soga — Tue, 11 Nov 2025 05:00:00 GMT

本調査レポートでは、IDC定義のITサービスが含まれる事業セグメントの売上が概ね500億～1,500億円であり、かつIDCが推定する国内ITサービス市場の2022年～2024年の年間平均成長率（CAGR：Compound Annual Growth Rate）7.3％を上回る中堅ベンダーの中から、5社（キヤノンマーケティングジャパン、日本タタ・コンサルタンシー・サービシズ、FPTジャパンホールディングス、ＪＢＣＣホールディングス、シンプレクス・ホールディングス）を取り上げ、ITサービスを中心とするビジネスモデルの特徴、近年のビジネスの動向、および今後の戦略について分析し、国内ITサービス市場への影響を考察している。

調査対象とした高成長中堅ベンダー5社は、ITサービスベンダーとしての総合力を持ちながら、競合動向などの外部環境分析から、提供サービスや顧客アプローチの差異化を図り、そこに経営資源を積極投入することで高成長を実現している。「大手サービスベンダーに比べ企業認知が低い傾向となる中堅サービスベンダーが顧客の認知を獲得するためには、「A社と言えばBに強い」という印象を形成するブランド戦略を意図的に設計することが必要である。その際、「何を提供するか」ではなく「何（どのようなベネフィット）が顧客に起こるか」が想起されるマーケティングメッセージを組み込むことが重要となる」とIDC Japan、Software & Servicesのシニアリサーチアナリストである村松大は述べている。

Atlassian Partner Accelerate EMEA, 2025: Evolving the Ecosystem for SaaS Maturity

Stuart Wilson — Tue, 11 Nov 2025 05:00:00 GMT

This IDC Market Note examines Atlassian’s Partner Accelerate EMEA 2025 event, which marks a strategic inflection point. The company is reshaping its partner program to support SaaS maturity, cloud migration, and AI adoption — while preserving the collaborative DNA of its ecosystem. For partners, the opportunity lies in delivering high-value services, building integrated solutions, and co-selling with Atlassian to drive customer outcomes. As Atlassian grows, its partners must grow with it — not just in scale, but in strategic relevance.

IBM Earnings Q325: Consistent Improvement Building a Path for Further Business Expansion

Rick Villars, Matthew Eastwood, Lars Goransson, Stephen Elliot, Stewart Bond — Tue, 11 Nov 2025 05:00:00 GMT

IDC MarketScape: Asia/Pacific Healthcare Cloud IT Infrastructure 2025–2026 Vendor Assessment

Manoj Vallikkat — Tue, 11 Nov 2025 05:00:00 GMT

This Asia/Pacific Healthcare Cloud IT Infrastructure MarketScape provides an in-depth evaluation of leading cloud vendors, reflecting the region's rapidly evolving digital healthcare landscape. Built on extensive primary research and detailed vendor analysis, the report assesses each vendor's technological strengths and strategic alignment with healthcare providers navigating clinical modernization, regulatory compliance, and operational transformation. Featuring comprehensive profiles of 11 key vendors, a clear strategy and capabilities positioning chart, and actionable guidance, this MarketScape equips healthcare leaders to make informed decisions and accelerate Asia/Pacific's shift toward patient-centric, outcome-driven care.

"As Asia/Pacific healthcare providers accelerate their digital evolution, cloud infrastructure is fast becoming the clinical and operational backbone of modern care. The regional shift is no longer about migrating workloads; rather, it is about enabling clinical workload optimization and resilience, along with scalability, at once. The convergence of hybrid cloud architectures, along with responsible AI approach, is redefining how hospitals deliver personalized, connected, and sustainable healthcare. Care providers that align cloud strategy with outcome-driven design and robust data governance will lead the transformation from AI-pivoted to AI-fueled organizations," says Manoj Vallikkat, senior research manager, IDC Health Insights.

Infobip Shift 2025

Melissa Holtz-Fremeijer — Tue, 11 Nov 2025 05:00:00 GMT

This IDC Market Note discusses the Infobip Shift 2025 conference, hosted by the communication-platform-as-a-service (CPaaS) provider Infobip in Zadar from September 14-16. The event brought together developers, ICT professionals, managing directors, founders, and industry analysts from around the world to discuss new technologies and emerging trends in software development, thus cultivating innovation.

Salesforce’s Agentic AI Platform Strategy: Redefining Ecosystem Roles, Partner Models, and Marketplace Dynamics

Stuart Wilson — Tue, 11 Nov 2025 05:00:00 GMT

The Dreamforce 2025 event showcased Salesforce’s bold pivot toward agentic AI and a platform-centric ecosystem strategy. This IDC Market Note outlines the implications for partners, marketplaces, and GTM models, offering guidance for ecosystem participants navigating the shift toward consumption, automation, and outcomes-based engagement.

IDC MarketScape: Asia/Pacific (Excluding Japan) Carbon Accounting and Management Applications 2025 Vendor Assessment

Melvie Espejo — Mon, 10 Nov 2025 05:00:00 GMT

This IDC MarketScape assesses leading carbon accounting and management application vendors in Asia/Pacific (excluding Japan) for 2025, highlighting the region’s rapid sustainability adoption driven by regulatory shifts and sustainability as an economic growth strategy. The report evaluates vendor strategies to fulfill APEJ customers’ requirements and pain points in carbon accounting and carbon data management, the carbon software-as-a-service (SaaS) capabilities, including AI-driven innovations. This research offers technology buyers with actionable guidance for selecting platforms that support compliance, decarbonization, and operational efficiency in a dynamic regulatory and business environment.

“We have been seeing a growing number of carbon accounting SaaS providers in the last 12 months entering or expanding capabilities to support customer experience in the regional market, giving our tech user organizations more choices in terms of technological partners and tools they can leverage for their decarbonization programs. The expanding use case of sustainability data and these carbon management solutions will continue to push demand and define vendors’ unique value propositions in the years to come,” said Melvie Espejo, research director, Asia/Pacific Sustainable Strategies and Technologies.

IDC MarketScape: Asia/Pacific AI-Enabled Front-Office Conversational AI Software 2025 Vendor Assessment

Abhishek Kumar — Mon, 10 Nov 2025 05:00:00 GMT

This IDC study presents a vendor assessment of the Asia/Pacific front-office conversational artificial intelligence (FOC AI) software market through the IDC MarketScape model. The report discusses both quantitative and qualitative characteristics that provide guidance about FOC AI software platform vendors and their offerings in the region. FOC AI software refers to the set of AI-based technologies behind automated messaging and speech-enabled applications that offer humanlike interactions between computers and humans to enhance customer-facing operations within businesses such as customer service, sales, marketing, and decision support. The evaluation is based on a comprehensive and rigorous framework that assesses vendors relative to the criteria and highlights the factors expected to be the most influential for success in the market, both in the short term and the long term.

“The focus on front-office conversational AI applications has been increasing in the Asia/Pacific region as businesses work through the ‘prerequisites of AI,’ such as consolidating the various data silos across the enterprise and establishing a robust infrastructure with the necessary compute power and storage scalability to support AI initiatives,” said Abhishek Kumar, associate research director at IDC. “However, vendors are finding themselves on similar journeys in building out their front-office conversational AI functionality with the likes of chatbots, voicebots, AI agents with multimodal coverage, multilanguage support, and more. The differentiators will arise in those SPs that position themselves as long-term partners rather than point solution providers with a defined AI philosophy, innovative pricing strategies, and robust advisory and thought leadership capabilities to support Asia-based businesses on their AI journeys.”