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Agentic Orchestration Checks In: The Opportunity for Media Networks Has Arrived for Travel and Hospitality

Alex Holtz, Dorothy Creamer — Wed, 22 Jul 2026 04:00:00 GMT

This IDC Perspective explores how agentic orchestration and the rise of travel and hospitality media networks are reshaping advertising as streaming fatigue drives budgets toward new, data-rich environments. With the emergence of programmatic access to first-party travel data, operators such as Marriott, United, and Booking.com are pioneering closed-loop, high-intent advertising surfaces. The report details the architectural, operational, and measurement challenges and opportunities as travel media networks formalize, offering a blueprint for stakeholders to capture non-endemic brand demand and sustainable growth.

"As streaming fatigue pushes advertising budgets into new territory, travel and hospitality emerge as the next frontier for commerce media," says Alex Holtz, research director, Worldwide Media and Entertainment Digital Strategies, IDC. "The closed-loop infrastructure that transformed retail is now poised to redefine how brands reach authenticated, high-intent audiences across journeys. The question isn't if this shift will happen — it is who will own the loop, and how quickly they will build before the market consolidates."

"In travel, agentic AI is the new gatekeeper of intent, identity, and experience," says Dorothy Creamer, senior research manager, hospitality and travel digital strategies, IDC. "The brands and operators who master orchestration across loyalty, mobility, and marketplace data will unlock a flywheel of value that outperforms every channel they know. The window to build is open now, but the architecture you choose will determine your destiny."

Unisys: Charting a Course Through Platform Modernization, Security, and the Future of Work

Amy Loomis, Ph.D., Peter Marston — Wed, 22 Jul 2026 04:00:00 GMT

This IDC Perspective discusses how AI adoption has crossed a threshold. Midmarket organizations are past pilots, returns are measurable, and the conversation has shifted from whether AI delivers value to who governs this value and how. This shift is rewriting what enterprise buyers expect from managed services providers, and it is the context in which Unisys made its case at its June 2026 Global Analyst and Advisor Event.

This document also examines how Unisys is responding across four solution areas. In Digital Workplace Services, the move to experience-level agreements and an AI-embedded operations dashboard addresses the activation gap between AI access and AI usage directly. In Cloud, Applications, and Infrastructure, the Unisys Intelligence Accelerator framework positions the company as an enterprise orchestrator rather than an infrastructure operator, with a delivery model built around agentic AI and proprietary automation rather than hyperscaler credentials alone. In Enterprise Computing, ClearPath Forward's cloud-native subscription model removes the capital expenditure barrier that has kept mission-critical clients on the sidelines of modernization. And across all of it, security is embedded rather than bolted on, with post-quantum cryptography readiness and risk quantification capabilities that are more advanced than Unisys' current market visibility suggests.

"Cloud gave organizations the infrastructure to work differently. AI is now defining what that work actually looks like," said Amy Loomis, PhD, group vice president, Future of Work, IDC. "The providers that understand both layers, and can securely govern the experience in between, are the ones employees and enterprises will rely on."

Vertical SaaS, AI, and Industry Cloud: State of the Union, 2026

Nadia Ballard — Wed, 22 Jul 2026 04:00:00 GMT

This IDC Market Presentation examines the results from IDC’s first Vertical SaaS, AI, and Industry Cloud Survey, which polled 413 United States–based respondents across industries, including manufacturing, financial services, healthcare, telecommunications, software and information services, retail, and business and personal services. The survey asked about adoption, benefits, challenges, and related topics for all three solution types: vertical SaaS, vertical AI, and industry cloud. The report provides a detailed analysis of the findings, comparing trends, preferences, most wanted enhancements, and satisfaction ratings across verticals and organization sizes.

A follow-up report will cover the preferred vendors, their satisfaction ratings, and an analysis of direct user feedback and sentiment.

Worldwide Hyperscaler and Top Service Provider Infrastructure Demand, 1Q26

Leon Kao — Wed, 22 Jul 2026 04:00:00 GMT

This IDC Market Presentation provides an overview of service provider infrastructure demand trends among 15 select service providers through 1Q26.

中国云服务器密码机市场份额，2025：合规筑基，云化重构

Jackson Chen — Wed, 22 Jul 2026 04:00:00 GMT

本IDC研究报告系统回顾了2025年中国云服务器密码机市场的发展趋势，分析了影响其增长的关键技术进展、行业需求趋势及供应商格局。

IDC中国网络安全研究分析师陈佳表示：”云服务器密码机市场正从合规驱动的设备型市场，向云原生密码基础设施加速演进。未来将不再是单一硬件能力竞争，而是围绕云平台适配、多租户资源调度与密码服务平台化能力展开比拼。同时，密码能力正逐步从’合规工具’转变为云计算与AI基础设施中的标准安全组件，深度嵌入政务云等行业云体系。在此过程中，厂商竞争重点也从产品性能转向平台能力与生态协同能力。长期来看，具备云原生架构融合能力、服务化交付能力及行业深度渗透能力的厂商，将在新一轮市场结构升级中占据更有利的位置。”

市场份额：中国政务云市场份额，2025——政务专属云

Janice Jin — Wed, 22 Jul 2026 04:00:00 GMT

本IDC研究分析了2025年中国政务云市场中领先供应商的市场份额。中国政务云系列研究，属于中国数智政府市场研究的一部分，聚焦于政务云的专属云、公有云以及云运营服务三个市场，重点分析了政务云市场的建设现状与市场环境，并提供了细分市场的厂商市场份额。

IDC中国政府行业研究经理金子惠表示：”2025年中国政务云市场规模持续增长，但增速明显放缓，行业告别粗放扩张，进入存量提质、精细运营阶段，市场竞争格局相对稳定。随着各级政府云化改造基本落地，专属云、公有云市场增速放缓。云运营服务成为头部云厂商重点布局方向，依托全周期配套服务优势保持较高增速。同时，政务大模型进入规模化落地阶段，带动智能算力升级扩容，成为行业全新增长动力。”

Service Mesh Networking: Sidecars Disappear While AI Inference Gateways Emerge

Taranvir Singh — Tue, 21 Jul 2026 04:00:00 GMT

This IDC Market Note analyzes the state of the worldwide service mesh market across cloud providers and the open source projects and related vendors in the CNCF ecosystem.

"Many service mesh functions are being absorbed into infrastructure as default built-in features. The value is moving up to the AI inference gateways," says Taranvir Singh, Research Manager, Worldwide Cloud Networking Services, IDC.

市场份额：中国政务云市场份额，2025——云运营服务

Janice Jin — Tue, 21 Jul 2026 04:00:00 GMT

本IDC研究分析了2025年中国政务云市场中领先供应商的市场份额。

中国政务云系列研究，属于中国数智政府市场研究的一部分，聚焦于政务云的专属云、公有云以及云运营服务三个市场，重点分析了政务云市场的建设现状与市场环境，并提供了细分市场的厂商市场份额。

谁将赢在”十五五”：抢占数智新商机，穿越数字主权，重塑全球化能力

Lianfeng Wu — Tue, 21 Jul 2026 04:00:00 GMT

本研究基于IDC中国2026年趋势论坛的演讲，围绕”十五五”规划双循环格局展开市场研判。国内大循环核心机遇来源于六大领域109项重大工程，整体总投资40至50万亿元，释放5.1万亿元—7.7万亿元数智化市场空间。”十五五”发展逻辑发生六大战略转型，新质生产力、新型基建投资规模与数字化含金量领跑全赛道，民生、绿色、安全领域持续释放建设需求。资金依托专项债、超长特别国债、中央预算等多元渠道落地，2026至2027年”两重、两新、六张网”成为短期核心抓手，先进制造、算力网络、能源行业将持续产生长期运营类订单。

国际大循环核心主线为数字主权建设，地缘冲突使全球企业对数据、云、AI自主可控需求大幅提升。海外客户采购标准由单一产品功能转向合规、本地化、可审计综合能力，云主权、数据主权、AI主权成为出海方案标配。当前中国ICT厂商全球市场份额偏低，出海需完成产品架构、本地化服务、市场准入、生态合作四大维度升级，适配不同区域差异化监管要求。

面向双循环新格局，所有科技企业必须重塑五项全球化核心竞争力：将国内重大工程经验封装为可复制行业能力包、搭建适配多区域规则的主权合规技术底座、落地AI Token全链路成本治理、构建AI价值ROI闭环交付体系、打造区域协同、抗风险的全球本地生态，以此抓住”十五五”阶段国内外数智产业发展红利。

Agentic AI in Cloud Professional Services: From Assisted Delivery to Orchestrated Autonomy

Jennifer Thomson, Eren Eser — Mon, 20 Jul 2026 04:00:00 GMT

This IDC Perspective analyzes the transformative impact of agentic AI on cloud professional services delivery. It highlights how leading vendors are shifting from labor-intensive, specialist teams to AI-augmented delivery models, resulting in faster, more consistent, and cost-effective outcomes. The research identifies clear maturity tiers among providers and emphasizes the importance of agentic AI depth as a procurement criterion, noting that structural advantages will accrue to those who embed agentic AI as a core delivery capability.

"Agentic AI isn't just automating tasks; it is rewriting the rules of cloud delivery, shifting engineers from execution to orchestration and redefining what productivity means," said Jennifer Thomson, VP for Research at IDC.