IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2025 Predictions

IDC FutureScape Figure

• Figure: IDC FutureScape: Worldwide Hospitality, Dining, and Travel 2025 Top 10 Predictions

Executive Summary

IDC FutureScape Predictions

• Summary of External Drivers

• Predictions: Impact on Technology Buyers

• Prediction 1: By 2028, Predictive AI Will Account for 25% of IT Budgets for Hospitality and Travel Organizations, Driven by Needs in Security, Revenue, and Efficiency Planning

• Associated Drivers

• IT Impact

• Guidance

• Prediction 2: Driven by Increasing Demand for Travel and Hospitality to Adopt Digital Identity Strategies, Web3 Investment Will Increase 25% by 2029, Enabling Travelers to Store Credentials on a Decentralized Network

• Associated Drivers

• IT Impact

• Guidance

• Prediction 3: By 2027, 35% of Global Enterprise Hospitality and Travel Brands Will Have Added Biometric Check-in/Payments Options or Invested in Infrastructure to Support the Technology

• Associated Drivers

• IT Impact

• Guidance

• Prediction 4: By 2027, 50% of Interactive Signage in Hospitality and Travel Will Utilize Headless Content Management Capabilities to Create Frictionless Experiences for Guests Between Signage, Websites, and Mobile

• Associated Drivers

• IT Impact

• Guidance

• Prediction 5: By 2029, 35% of QSR Brands Will Have Allocated 15% of Overall IoT Budgets to Explore or Expand Drone Delivery, Reducing CO2 Footprint by 10% and Increasing CSAT by 25%

• Associated Drivers

• IT Impact

• Guidance

• Prediction 6: Driven by Impending Regulations and Compliance Issues, by 2029, Sustainability Goals Will Be a KPI for 75% of Hospitality and Travel AI Investments

• Associated Drivers

• IT Impact

• Guidance

• Prediction 7: By 2025, 65% of Interactions with Hospitality and Travel Brands Will Be Handled Through Voice AI-Powered Chatbots, Accounting for 50% of All GenAI Investments, Leading to 35% Fewer Issue Escalations

• Associated Drivers

• IT Impact

• Guidance

• Prediction 8: By 2026, 45% of Employee and Guest-Facing Mobile Applications Will Have Embedded Intuitive AI Elements, Driving Efficiency for Operations and Seeing Increased Employee Retention and Guest Loyalty

• Associated Drivers

• IT Impact

• Guidance

• Prediction 9: By 2028, 25% of Martech Budgets in Hospitality and Travel Will Be Allocated to Add Demand-Based Pricing, Providing Better Visibility to Inventory and Increasing Sales by 10% and Revenue by 6%

• Associated Drivers

• IT Impact

• Guidance

• Prediction 10: Driven by Need for Data Visibility and Security, by 2027, 95% of Hospitality and Travel Brands' Enterprise Systems Will Be Cloud Based, Seeing a Two-Fold Increase in Data Loss Prevention Investments

• Associated Drivers

• IT Impact

• Guidance

Advice for Technology Buyers

External Drivers: Detail

• AI-Driven Business Models — Moving from AI Experimentation to Monetization

• The Drive to Automate — Toward a Data-Driven Future

• Future Proofing Against Environmental Risks — ESG Operationalization and Risk Management

• AI-Driven Workplace Transformation — Building Tomorrow's Workforce Today

• Expanding Digital Security Frontiers — Fortification Against Multiplying Threats

• Customer Experience Squared — Consumer and Citizen Expectations for Digital Services

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• Related Research