Worldwide Mobile In-App and In-Game Advertising Forecast, 2024–2028: Video Ads Rolls On

IDC Market Forecast Figure

• Figure: Worldwide Mobile In-App and In-Game Direct Spending and Mobile In-App and In-Game Display and Video Ad Revenue Snapshot

Executive Summary

Advice for Technology Suppliers

Market Forecast

• Worldwide

• Table: Worldwide Mobile App-Based Advertising Revenue by Display and Video Ad Formats, 2018–2028 ($M)

• Figure: Worldwide Mobile App-Based Advertising Revenue Share by Major Format and OS, 2023

• Table: Worldwide Mobile In-App Game and Nongame Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2028 ($M)

• Figure: Worldwide Mobile Game and Nongame App Developer/Publisher Ad Payouts as a Share of Direct Spending, 2018–2028

• Figure: Worldwide Mobile Game and Nongame App Downloads by Major Market Segment, 2022 and 2023

• Table: Worldwide Mobile In-App Nongame Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2028 ($M)

• Table: Worldwide Mobile In-Game (App-Based) Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2028 ($M)

• Figure: Worldwide Mobile Game App Developer/Publisher Ad Payout Revenue Share by Major Region, 2018–2028

• North America

• Table: North America Mobile In-App and In-Game Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2028 ($M)

• Western Europe

• Table: Western Europe Mobile In-App and In-Game Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2028 ($M)

• Asia/Pacific (Including Japan)

• Rest of World

• Table: Rest of World Mobile Game App Direct Spending and Developer/Publisher Advertising Payout Revenue by Major Format, 2018–2028 ($M)

Market Context

• Drivers and Inhibitors

• Drivers

• 5G Device, Network, and Service Adoption

• Healthy ROAS on In-Game Ads

• Improving Macroeconomic Conditions

• Inhibitors

• Changing User Data Privacy Regulations and Ad Platform Requirements, and Entrenched Advertiser Perceptions

• Wars and Geopolitical Conflicts

• Significant Market Developments

• Changes from Prior Forecast

• Figure: Worldwide Direct Mobile and In-Game Developer/Publisher Advertising Payout Revenue, 2018–2028: Comparison of March 2023 and March 2024 Forecast

Market Definition

Methodology

Related Research