target audience: TECH BUYER  Publication date: Jul 2024 - Document type: IDC Perspective - Doc  Document number: # EUR152428124

Industry Alliances and Tech Innovations: Highlights From Shoptalk Europe 2024

By: 

  • Sofia Poggi
  • Ornella Urso
  • Cristiano Quattrini
  • Filippo Battaini
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Table of Contents


  • Executive Snapshot

    • Figure: Executive Snapshot: Industry Alliances and Tech Innovations — Highlights From Shoptalk Europe 2024

  • Situation Overview

    • Figure: Latest Innovations Showcased in Shoptalk Europe 2024's Expo Hall

    • GenAI Moves From Theory to Practice

    • RFID as the Cornerstone of Unified Commerce

    • Retail Media Wave Spreads From the U.S. to Europe

    • Returns and Sustainability are Loyalty and Revenue Drivers for the New Generation of Customers

  • Advice for the Technology Buyer

  • Learn More

    • Related Research

    • Synopsis