IDC PeerScape: C2G Peer Insights to Augment Customer Intelligence Using Generative AI

IDC PeerScape Figure

• Figure: IDC PeerScape: Augmenting Customer Intelligence with Generative AI —Applications for Regional Growth in Asia/Pacific

Executive Summary

• Figure: Business Areas Most Disrupted by GenAI Technologies Affecting the Competitive Position of APJ Businesses

Peer Insights

• Practice 1 — Differentiating Conversational AI Solutions with Effective GenAI

• Challenge

• Examples

• Huawei — Voice Assistants

• ByteDance — Conversational AI Apps

• Marketingforce — Customer Service Applications

• Guidance

• Practice 2 — Implementing Innovative GenAI-Infused Marketing Technology Solutions

• Challenge

• Examples

• DeepZero — Marketing Campaign Optimization

• SenseTime — Targeted Marketing Experience

• Sensors Data — Leveraging Data from Customer Journeys

• Guidance

• Practice 3 — Industry-Specific Implementations of GenAI That Is In-Sync with Industry Processes

• Challenge

• Examples

• Charles & Keith — Applying AI and GenAI in the Fashion Industry with Alibaba Cloud

• Ping An Insurance — Smart Claim Mobile App

• China Mobile — GenAI Boosts 5G New Calling

• Guidance