target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: IDC Survey - Doc Document number: # US52730524
State of Business Intelligence and Analytics: Insights from IDC’s North American Business Intelligence and Analytics Survey, 2024
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Abstract
This IDC Survey provides a North American view (United States and Canada) on the buyers of business intelligence and analytics technologies and their preferences around capabilities, challenges, deployment, and impact, as well as the impact of generative AI on business intelligence. It covers 680 respondents across small and medium-sized businesses (SMB) and enterprises.
“Organizations are focused on modernizing their business intelligence and analytics solutions by moving these solutions to the cloud which allows for scalability, flexibility, and access to innovative capabilities such as advanced analytics and AI,” says Megha Kumar, vice president of Analytics and AI at IDC.