target audience: TECH SUPPLIER  Publication date: Nov 2024 - Document type: IDC Survey Spotlight - Doc  Document number: # US52717424

Identity/Entity Resolution Is Essential Foundation for Data Value

By:  Lynne Schneider Loading

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Abstract


This IDC Survey Spotlight provides analysis of the results from more than 500 North American representatives of enterprises that source external data. Conducted in June 2024, IDC’s External Data Sourcing and Collaboration Survey covered a wide range of issues about sourcing external data and policies, practices, and solutions for collaboration.

Identity resolution is essential for quality data outcomes, yet many enterprises face challenges integrating internal and external data sources. While 85% have a process or technology in place, many face issues with varied sources of data. This hampers data collaboration and results in unresolved, unusable records, wasting valuable resources. Effective identity/entity resolution is crucial for optimizing data analysis and processes.



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