target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US52607924
Data Clean Rooms: Highlights and Insights from the External Data Sourcing and Collaboration Survey, 2024
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Abstract
This IDC Survey provides insights from IDC's External Data Sourcing and Collaboration Survey, 2024.
IDC's 2024 External Data Sourcing and Collaboration Survey studies the preferences, attitudes, and behaviors of North American enterprise buyers of external data and data collaboration technology. The goal of this survey was to inform vendors in this space and to enable these buyers to measure their own performance against peers. This document provides information about a subset of the total survey, focused on the following topics:
- Enterprise to enterprise data sharing
- Use cases, partnering behavior, and budgets
- Barriers to adoption and success