target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US52569224
Consumer Video Entertainment Survey Results: Streaming, Social Media, Smartphones, and Sound Quality in Focus
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Abstract
This IDC Survey examines selected results from IDC's Consumer Behavior Survey fielded in 2Q24. Results and analysis focus on consumer engagement with video entertainment. Areas of focus in this presentation include the share of time spent by consumers on video entertainment relative to other entertainment services and the share of time spent viewing video from traditional pay TV, streaming, and social media. Also covered is the share of viewing time spent on different devices, including the television and the smartphone, and how consumers view the importance of sound quality and personalized entertainment experiences. Generational differences are also highlighted.
"Gen Z and millennial consumers continue to reshape the consumer video entertainment market," said Greg Ireland, senior director for IDC's Consumer research. "While attention has been placed on how streaming continues to disrupt traditional pay TV services, Gen Z and millennial consumers are spending more time viewing video on social media platforms than on streaming services, with Gen X not far behind."