target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US51701224
Industry Buyers’ Handbook: Asia/Pacific Apparel, Footwear, and Accessories, 2024
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Abstract
This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments of Asia/Pacific apparel, footwear, and accessories retail organizations. Vendors can use this handbook to:
Align the company’s proposition to the buyer’s tech priorities as they relate to domain processes.
Position the technology offering and innovation capabilities to respond to the buyer’s business transformation objectives.
Technology vendors executives in areas, including marketing, sales, and product strategy, can leverage the insight from this handbook to inform and formulate their approach with buyers within Asia/Pacific apparel, footwear, and accessories organizations.
"Technology companies that can demonstrate both technical excellence and practical fashion retail knowledge will distinguish themselves in the Asia/Pacific market. By understanding retailers' unique challenges and offering tailored solutions, these vendors can establish themselves as trusted advisors rather than just SPs," says Vijay Sarathi Gollapalli, research manager, IDC Retail Insights.