target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US51700124
Industry Buyers Handbook: Europe Healthcare, 2024
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Abstract
This IDC Industry Buyers Handbook aims to help technology vendors understand the areas of technology investments of European healthcare provider (HCP) organizations. Vendors can use this Handbook:
- To align their propositions with buyers' tech priorities as they relate to domain processes
- To position technology offerings and innovation capabilities to respond to buyers' business transformation objectives
Technology vendor executives in areas such as marketing, sales, and product strategy can leverage insights from this Handbook to inform and formulate their approaches to buyers within European healthcare provider organizations. The insights provided in this Handbook are largely based on IDC survey data but also IDC senior analysts’ knowledge, IDC research, and ongoing conversations with key industry players.
"To navigate the evolving healthcare landscape, European healthcare provider organizations are investing in solutions that boost efficiency, ensure patient safety, and support innovative care models within strict regulatory frameworks. Vendors meeting these needs are well-positioned for a competitive edge in Europe." — Senior Research Analyst Federico Mayr, IDC Health Insights