target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: Market Presentation - Doc Document number: # US51699824
Industry Conversation Handbook: Worldwide Life Sciences, 2024
Content
- 33 slides
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Abstract
This IDC Market Presentation is designed to provide general and synthetic knowledge to support salespeople of technology suppliers when they first approach a buyer. This handbook aims to ignite a meaningful customer engagement by addressing questions such as:
- What is the industry structure and what are the key business processes?
- How can you improve your sales approach to better address the needs of potential buyers?
Topics discussed in this Industry Conversation Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research about the life sciences industry. The handbook equips sales professionals with basic information concerning the life sciences value chain to contact buyers with confidence. It provides a toolkit to spark discussions, helping salespeople show preparedness and stimulate interest in technology buyers with significant conversation teasers and examples. It does not provide an in-depth analysis of the industry or of buyers' personas, nor does it seek to present a comprehensive sales strategy.
"To succeed in the life sciences industry, technological solutions and services must bridge existing gaps, be scalable across geographies, and maintain compliance with regional regulations, delivering both agility and tangible benefits to all stakeholders," said Federico Mayr, senior research analyst, IDC Health Insights.