target audience: TECH SUPPLIER Publication date: Dec 2024 - Document type: Market Presentation - Doc Document number: # US51698024
Industry Buyers Handbook: European Oil & Gas, 2024
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Abstract
This IDC Industry Buyers Handbook aims to help technology vendors understand the technology investments of European oil and gas (O&G) organizations. Vendors can use this handbook to:
- Align the company's proposition with the buyer's tech priorities as they relate to domain processes
- Position the technology offering and innovation capabilities to respond to the buyer's business transformation objectives
- Enable technology vendor executives in areas including marketing, sales, and product strategy to leverage insight from this handbook to inform and formulate their approach with buyers in the European O&G industry
The insight provided in this handbook is largely based on IDC survey data, though it also leverages senior IDC analysts' knowledge, IDC research, and ongoing conversations with key industry players.
"European O&G companies are carefully allocating budgets to keep the lights on (maintenance of legacy systems) and invest in innovation with greater emphasis on measurable ROIs. Whether it's through cost savings, productivity gains, or revenue growth, proving value is crucial," said Gaurav Verma, research director, IDC Energy Insights.