target audience: TECH SUPPLIER Publication date: Sep 2024 - Document type: IDC Survey - Doc Document number: # US51618924
Consumer Communications and Mobile Services Survey, 2024: Bundled Services
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Abstract
This IDC Survey provides a summary of the bundled services results from IDC's U.S. Consumer Communications and Mobile Services Survey, an online survey of U.S. consumers fielded in August 2024. This portion of the survey explores key service bundling issues including bundle perceptions, drivers for bundling, package preferences, and customer churn drivers.