target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US51558623
IDC Retail Insights' Global Retail Survey, 2024: Findings and Implications
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Abstract
The IDC Market Presentation summarizes key findings from IDC's Global Retail Survey, 2024. It covers business objectives and challenges, IT investment priorities, AI, and generative AI (GenAI). It also focuses on key retail operation areas such as customer experience, commerce, omni-channel store operations, supply chain and delivery, marketing, merchandising, as well as travel and hospitality. The study surveyed 980 companies in retail and hospitality across 22 countries in Asia/Pacific, EMEA, Latin America, and North America.