target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US50774024
Industry Go-to-Market Handbook: Worldwide Upstream Oil and Gas, 2024
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- 45 slides
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Abstract
This IDC Market Presentation is IDC's Industry Go-to-Market Handbook, designed to support technology vendors in building their industry-focused narratives and go-to-market strategies. It can be used to tailor marketing messaging to industry-specific business priorities, sharpen portfolios, and create sales campaigns that resonate with prospects and customers.
This handbook helps tech suppliers:
- Align their company value propositions and messaging with key business priorities, challenges, investment drivers, in the upstream O&G industry
- Leverage the priorities and emerging business needs of existing customers and prospects to develop competitive messaging and campaign themes
- Showcase how their company products and services can solve upstream O&G companies' concrete business challenges
- Understand the relevance and investment horizon of key programs and use cases, map them with their capabilities, and develop go-to-market action plans
Priorities, programs, and use cases discussed in this Industry Go-to-Market Handbook are selected by senior IDC analysts based on in-depth and ongoing IDC research as well as conversations with key stakeholders in upstream O&G. Account-based actions must consider that individual companies' strategic business priorities and initiatives might differ based on specific O&G subindustry or the organization's digital maturity. This Industry Go-to-Market Handbook is not designed to analyze tech providers' competitive market landscape.
"Refine your value proposition to address core upstream challenges such as operational efficiency, emissions reduction, and cost management. Emphasize how your offering is differentiated and how it can support key digital initiatives that improve existing processes, from regulatory compliance to sustainable production," said Gaurav Verma, research director, IDC Energy Insights.