target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: Market Presentation - Doc Document number: # US50762424
Industry Go-to-Market Handbook: Worldwide Life Sciences, 2024
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Abstract
This Industry Go-to-Market Handbook is designed to support technology vendors in building their industry-focused narratives and go-to-market strategies. It can be used to tailor marketing messaging to industry-specific business priorities, sharpen portfolios, and create sales campaigns that resonate with prospects and customers.
This handbook helps tech suppliers:
- Align their company value propositions and messaging with key business priorities, challenges, and investment drivers in the life sciences industry
- Leverage the priorities and emerging business needs of existing customers and prospects to develop competitive messaging and campaign themes
- Showcase how their products and services solve concrete business challenges in the life sciences domain
- Understand the relevance and investment horizon of key programs and use cases, map them to company capabilities, and translate them into go-to-market action plans
The priorities, programs, and use cases discussed in this Industry Go-to-Market Handbook are selected by senior IDC analysts based on in-depth and ongoing research as well as conversations with key stakeholders in the life sciences industry. Before taking any action, technology suppliers will need to recognize that the strategic business priorities and initiatives of individual companies might differ based on their specific sub-industries and their level of digital maturity.
This Industry Go-to-Market Handbook is NOT designed to analyze tech providers' competitive market landscape.
“Effective go-to-market and marketing strategies in the life sciences industry depend on the positioning of solutions as digitally innovative, compliance-driven, and risk-reducing offerings. By highlighting regulatory successes and showcasing deep industry expertise, technology vendors can enhance their market differentiation and cultivate long-term customer loyalty.” Federico Mayr, Senior Research Analyst, IDC Health Insights