target audience: TECH SUPPLIER  Publication date: Mar 2024 - Document type: Vendor Profile - Doc  Document number: # US49541123

B2B Digital-Native Profile: Box and Its GenAI Strategy

By: 

  • Simone De Bruin
  • Tony Olvet Loading
  • Craig Powers

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Abstract


This IDC Vendor Profile highlights Box's platform approach and GenAI strategy. IDC had the opportunity to interview Box CTO Ben Kus to discuss Box's innovation model and how Box's GenAI strategy helps the company achieve its innovation goals. Profiling innovative companies such as Box allows IDC's clients to better understand the rapidly changing dynamics of the tech industry, particularly now as GenAI has become top of mind for enterprise tech leaders.



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