IDC's Digital Business Models and Monetization service monitors business model and pricing trends (subscription, consumption, outcome) for digital products and services (e.g., product to "as a service," servicification, monetization of data) and tracks the technologies and best practices needed to monetize the digital economy efficiently. This includes subscription management, CPQ, price management and optimization, entitlement, lead-to-cash automation, usage intelligence, and increasingly using artificial intelligence to analyze monetization data to make data-driven business decisions.
IDC also offers a separate quantitative service called IDC's SaaSPath program, which provides extended coverage of the subscription billing space and is meant to be utilized as a companion program alongside the DBMM CIS. It includes an in-depth look at the mind and journey of buyers; their preferences around pricing, packaging, and purchasing channels; analysis of how companies are approaching and utilizing the cloud for these applications; and detailed vendor rating and comparisons across all major vendors. SaaSPath data is based on a large global survey of thousands of companies across all regions of the world and segmented by country, company size, IT versus LOB role, industry, and other factors. For more information, please contact Mark Thomason at mthomason@idc.com.