target audience: TECH SUPPLIER  Publication date: Oct 2024 - Document type: IDC Survey - Doc  Document number: # EUR152657324

Automation and GenAI @ Work: The Tech Buyer Investment Perspective

By:  Meike Escherich Loading

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Abstract


This IDC Survey examines a global survey by IDC's Future of Work research team to understand investment plans for automation and AI at work. Interviews were conducted with IT leaders, HR managers, and line-of-business leads.

This study uses data from Europe, the Middle East, and Africa relating to the following:

  • Prevalence of digital assistants at work in 2024
  • Changes in automation technology investments in 2023-2024
  • Automation investments for the frontline
  • AI related investments for better employee experience
  • Changes in GenAI investment in 2023-2024
  • GenAI integration focus


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