target audience: TECH SUPPLIER Publication date: Oct 2024 - Document type: IDC Survey - Doc Document number: # EUR152657324
Automation and GenAI @ Work: The Tech Buyer Investment Perspective
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Abstract
This IDC Survey examines a global survey by IDC's Future of Work research team to understand investment plans for automation and AI at work. Interviews were conducted with IT leaders, HR managers, and line-of-business leads.
This study uses data from Europe, the Middle East, and Africa relating to the following:
- Prevalence of digital assistants at work in 2024
- Changes in automation technology investments in 2023-2024
- Automation investments for the frontline
- AI related investments for better employee experience
- Changes in GenAI investment in 2023-2024
- GenAI integration focus